Vietnam Mobile Gaming Market Report by Type (Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain), Device Type (Smartphone, Smartwatch, PDA, Tablet, and Others), Platform (Android, iOS, and Others), Business Model (Freemium, Paid, Free, Paymium), and Region 2024-2032

Vietnam Mobile Gaming Market Report by Type (Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain), Device Type (Smartphone, Smartwatch, PDA, Tablet, and Others), Platform (Android, iOS, and Others), Business Model (Freemium, Paid, Free, Paymium), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A19504
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Market Overview:

Vietnam mobile gaming market size is projected to exhibit a growth rate (CAGR) of 7.75% during 2024-2032. The rapidly expanding smartphone user base, the growing collaboration between domestic and international gaming studios, and the shift towards in-game purchases and advertising models represent some of the key factors driving the market.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate (2024-2032) 7.75%


Mobile gaming refers to the act of playing games on smartphones, tablets, and other portable electronic devices. It has emerged as a significant segment in the global gaming industry, harnessing the power of mobility and accessibility. Unlike traditional console or PC gaming, mobile games are designed for quick, on-the-go sessions and often utilize touch controls. They range from simple puzzle games to intricate multiplayer online games. Two primary types of mobile games are native apps, which are downloaded and installed on the device, and web-based games, which are played through a browser without requiring any installation. The ease of mobile gaming, which lets players play whenever and wherever they choose, is one of its key benefits. Additionally, with the continuous innovation in mobile technology, the graphic quality and gameplay of mobile games have significantly improved, bridging the gap between mobile and traditional gaming platforms. The ease of distribution via app stores is leading to a rise in independent game developers, bringing diverse and innovative games to the market. It offers a cost-effective solution for many, as a large number of games are available for free or at a lower cost than their console counterparts.

Vietnam Mobile Gaming Market Trends:

Vietnam's mobile gaming market is majorly driven by the rapidly expanding smartphone user base in the country. With increasing smartphone penetration and improving internet infrastructure, more Vietnamese consumers have access to mobile gaming platforms than ever before. This growth in accessibility has been mirrored by the growth of the young, tech-savvy population who are the primary consumers of mobile games. Along with this, the cost-effective nature of mobile games, many of which are free or available at minimal costs, is making them increasingly appealing to a broad segment of users. In addition, the rise of localized content is playing a pivotal role in propelling the market forward. Game developers, recognizing the unique cultural tastes of Vietnamese gamers, have been tailoring games to resonate with local sentiments and preferences. This localized approach is leading to a deeper connection with users, ensuring higher engagement and retention rates. Another noteworthy trend is the increasing collaboration between domestic and international gaming studios, aiming to leverage Vietnam's tech talent pool while tapping into global gaming insights. On the business front, the mobile gaming sector in Vietnam is attracting substantial investments, both local and foreign. In addition, the country's reputation as a growing tech hub with cost-effective development capabilities is positioning it as an attractive destination for gaming-related investments. Apart from this, the shift towards in-game purchases and advertising models is significantly supporting the market. Furthermore, the continuous technological advancements in the country’s gaming industry are creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and inflating disposable income levels of individuals.

Vietnam Mobile Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, device type, platform, and business model.

Type Insights:

  • Action or Adventure
  • Casino
  • Sports and Role Playing
  • Strategy and Brain
     

The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role playing, and strategy and brain.

Device Type Insights:

  • Smartphone
  • Smartwatch
  • PDA
  • Tablet
  • Others
     

A detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes smartphone, smartwatch, PDA, tablet, and others.

Platform Insights:

  • Android
  • iOS
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the platform. This includes android, iOS, and others.

Business Model Insights:

  • Freemium
  • Paid
  • Free
  • Paymium
     

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes freemium, paid, free, and paymium.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam
     

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Mobile Gaming Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Type
  • Device Type
  • Platform
  • Business Model
  • Region
Types Covered Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain
Device Types Covered Smartphone, Smartwatch, PDA, Tablet, Others
Platforms Covered Android, iOS, Others
Business Models Covered Freemium, Paid, Free, Paymium
Regions Covered Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Vietnam mobile gaming market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Vietnam mobile gaming market?
  • What is the breakup of the Vietnam mobile gaming market on the basis of type?
  • What is the breakup of the Vietnam mobile gaming market on the basis of device type?
  • What is the breakup of the Vietnam mobile gaming market on the basis of platform?
  • What is the breakup of the Vietnam mobile gaming market on the basis of business model?
  • What are the various stages in the value chain of the Vietnam mobile gaming market? 
  • What are the key driving factors and challenges in the Vietnam mobile gaming?
  • What is the structure of the Vietnam mobile gaming market and who are the key players?
  • What is the degree of competition in the Vietnam mobile gaming market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam mobile gaming market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam mobile gaming market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam mobile gaming industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
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Vietnam Mobile Gaming Market Report by Type (Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain), Device Type (Smartphone, Smartwatch, PDA, Tablet, and Others), Platform (Android, iOS, and Others), Business Model (Freemium, Paid, Free, Paymium), and Region 2024-2032
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