Vietnam Telecom Market

Vietnam Telecom Market Size and Share:

The Vietnam telecom market size was valued at USD 6.49 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.32 Billion by 2033, exhibiting a CAGR of 1.28% during 2025-2033. Southern Vietnam currently dominates the market, holding a significant market share of over 35.3% in 2024. The market is growing steadily, supported by rising mobile and internet usage, ongoing 5G developments, and demand for digital services. Infrastructure expansion, wider smartphone adoption, and competitive service offerings are helping shape consumer behavior and provider strategies across the country.

The market continues to shift towards data-centric services, with mobile internet and broadband usage rising across regions. Increased access to smartphones and affordable data plans has encouraged more users to move online, making mobile data the preferred mode of connectivity. The shift away from voice-based services toward data-led usage is creating space for telecom providers to roll out more digital services, from streaming to app-based communications. In the lower part of the country, especially in expanding urban areas, there's a notable investment in 4G and pilot 5G deployments to meet the rising demand. Telecom players are also working on improving service quality and reach, ensuring stable connections even in semi-urban and rural pockets. In addition, broader access to digital payment systems and online platforms is driving internet engagement.

The rise in digital service consumption and rural network expansion is shaping the telecom industry in Vietnam. As more consumers adopt streaming platforms, social media, and mobile apps, data demand continues to climb. This shift is encouraging telecom providers to invest in network capacity and broaden digital offerings beyond traditional voice and messaging. In mid-sized towns and peripheral zones, efforts are being made to improve coverage through public-private partnerships and government-led connectivity goals. These lower-tier areas are gradually gaining access to mobile broadband and fiber internet, helping reduce the digital gap. At the same time, telecom companies are introducing localized packages and multilingual support to serve these expanding user bases better. Increased interest in remote work, e-learning, and mobile-based financial tools has also raised the importance of reliable connections in underserved regions.

Vietnam Telecom Market Trends:

Improvement in Network Technologies

On August 22, 2022, MobiFone launched Ericsson's Spectrum Sharing technology and initiated carrier aggregation between its existing 1800MHz and 2600MHz bands, marking the first pilot of high-speed 5G services in Hue, Vietnam. Alongside this, MobiFone introduced new offerings designed to showcase the potential of 5G, including cloud gaming, 8K video streaming, virtual reality (VR), and extended reality (XR) applications. The 5G trial, supported by Ericsson's advanced technologies, expanded coverage by nearly 30% and enhanced network capacity, resulting in improved user experiences. Advancements in network technology, particularly the transition to 5G, are accelerating growth in Vietnam's telecom sector. Compared to earlier generations, 5G delivers significantly faster data rates and higher bandwidth, making it especially suitable for data-intensive activities like video streaming and online gaming. These improvements are enhancing user satisfaction and encouraging broader adoption across different segments of the population.

Rising Adoption of Smartphones

According to Vietnam Briefing, the country recorded 71 Million mobile broadband subscribers and nearly 19 Million fixed broadband subscribers in 2021, reflecting year-on-year growth of 4% and 14.6%, respectively. The rising popularity of smartphones is a major driver behind this surge, as they offer convenience and multifunctionality. The availability of affordable smartphones has widened access, especially among rural and low-income populations. With device prices continuing to drop, smartphone ownership is increasing steadily, contributing to a larger telecom user base. These devices go beyond basic communication they support browsing, media streaming, social networking, mobile payments, and productivity tools, all on the go. This versatility is making daily routines more efficient for users and encouraging greater engagement with telecom services. The expanding user base, driven by smartphone affordability and capability, is significantly boosting Vietnam's telecom market performance.

Integration of Advanced Technologies for Enhanced Services

The integration of advanced technologies is playing a critical role in enhancing telecom services in Vietnam. Artificial Intelligence (AI) is being embedded into telecom networks to optimize performance, automate customer service, detect fraud, and improve network reliability. Telecom operators are increasingly using AI to extract insights from large datasets, allowing them to deliver personalized services and streamline operations. Additionally, the rising use of Internet of Things (IoT) devices is generating demand for stable, scalable connectivity. Applications like smart metering, asset tracking, connected healthcare, and environmental monitoring are becoming more common, fueling further expansion. Industry players are also forming strategic alliances to enhance service quality. On August 1, 2022, Comviva announced a partnership with Vietnamobile to improve AI-driven customer interaction. Through this collaboration, Vietnamobile is using Comviva's MobiLytix platform to deliver real-time, personalized communication at scale. These developments reflect the growing emphasis on tech-driven service delivery, which is expected to strengthen Vietnam's telecom ecosystem in the years ahead.

Vietnam Telecom Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Vietnam telecom market, along with forecasts at the regional level from 2025-2033. The market has been categorized based on services and application.

Analysis by Services:

• Voice Services 
  • Wired
  • Wireless
• Data and Messaging Services
• OTT and PayTV Services

In 2024, the data and messaging services led the telecom market, holding 57.6% of the market share, driven by the rapid increase in mobile internet usage and widespread adoption of smartphones across urban and rural areas primarily drives this dominance. Consumers are shifting towards digital communication platforms, reducing reliance on traditional voice services. The rollout of affordable 4G and expanding 5G trials further fueled demand for high-speed data services. Additionally, the growing popularity of social media, mobile banking, online gaming, and video streaming significantly contributed to higher data consumption. Telecom providers have responded by introducing competitive data packages and bundled service plans, intensifying competition and innovation within the segment while reinforcing the central role of data services in Vietnam’s telecom landscape.

 Analysis by Application:

• Consumer
• Business

In 2024, the consumer segment led the telecom market, holding 83.8% of the market share, fueled by rising mobile penetration and increasing digital engagement among the population. A growing youth demographic, greater access to low-cost smartphones, and the expansion of mobile broadband coverage have collectively boosted demand for telecom services among individuals. Lifestyle changes such as increased remote working, online education, and entertainment streaming have also amplified individual data usage. Telecom operators have focused on tailored prepaid and postpaid plans, offering flexible options that meet diverse consumer needs. Loyalty programs, bundled services, and promotions have further strengthened consumer uptake. This strong consumer base continues to be the primary driver of revenue generation and service innovation, prompting providers to prioritize user experience, reliability, and affordability in their offerings.

Regional Analysis:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

In 2024, the Southern Vietnam region led the telecom market, holding 35.3% of the market share, driven by its economic vitality and dense urban population. Cities such as Ho Chi Minh City have seen robust infrastructure development, high smartphone penetration, and strong demand for advanced digital services. The region benefits from a thriving commercial sector, tech-savvy residents, and a growing number of businesses relying on telecom solutions for operations and connectivity. Telecom providers have concentrated their investments here, rolling out faster networks and pilot 5G projects to cater to evolving user demands. Educational institutions, tech hubs, and a dynamic startup ecosystem have also spurred data consumption. This regional growth highlights the importance of tailored telecom strategies that address both residential and commercial needs in high-growth zones like Southern Vietnam.

Competitive Landscape:

The competitive landscape of the market is shaped by aggressive pricing, expanding service portfolios, and network quality enhancements. Operators are focusing on upgrading infrastructure, expanding fiber and 5G coverage, and offering bundled services to retain and grow their user base. High demand for data-driven services has pushed providers to innovate with flexible plans and digital platforms. Urban regions see intense rivalry due to higher customer density, while rural expansion is gaining traction through government-backed initiatives. Strategic partnerships, customer engagement efforts, and technology investments continue to drive competition and market positioning.

Latest News and Developments:

• March 2025: MobiFone launched 5G services, becoming Vietnam’s third operator to do so. Initially available in urban centers, it offers speeds up to 1.5 Gbps. The service supports industries like healthcare and smart cities, contributing to the government’s goal of 50% 5G adoption by 2029.
• October 2024: VNPT Group launched Vietnam’s first XGS-PON WiFi 7 service using Qualcomm’s 10G Fiber technology. This next-generation internet solution offers high-speed, low-latency connectivity. The initiative strengthens VNPT’s technological leadership in the Asia-Pacific region and enhances domestic equipment manufacturing capabilities.
• October 2024: Viettel launched Vietnam’s first commercial 5G standalone (SA) network, offering speeds up to 1 Gbps. With coverage across 63 provinces, it provides flexible service packages for postpaid, prepaid, and industrial users.
• October 2024: Singapore's M1 acquired a 70% stake in Vietnam’s ADG for SGD 37.8 Million, expanding its telecom presence. M1 will leverage ADG’s IT expertise and partnerships to enhance enterprise solutions. The deal supports M1’s regional growth and complements Keppel Ltd.'s connectivity services.

Vietnam Telecom Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam telecom market from 2019-2033.
• The Vietnam telecom market research report provides the latest information on the market drivers, challenges, and opportunities in the market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam telecom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.