Vietnam Vegan Food Market

Market Overview:

Vietnam vegan food market size reached USD 103.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 220.5 Million by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033. Key drivers of the vegan food market in Vietnam include rising health consciousness, environmental and animal welfare concerns, and growing demand for plant-based diets. Increased adoption by Gen Z and expanding availability of plant-based meat alternatives further boost market growth, supported by digital influence, innovation, and shifting consumer preferences toward sustainable lifestyles.

Vegan food comprises plant-based products that entirely exclude meat, poultry, seafood, dairy, eggs, honey, and any other ingredients sourced from animals. It primarily consists of an array of fruits, vegetables, grains, legumes, nuts, and seeds. People choose veganism for a variety of reasons, including ethical, environmental, and health considerations. By refraining from the consumption of animal-derived foods, vegans contribute to the welfare of animals, reduce their environmental impact, and enjoy a diet that is abundant in dietary fiber, vitamins, and minerals. The realm of vegan cuisine has undergone significant evolution, offering a diverse and inventive range of delectable choices to cater to an expanding population interested in sustainable and cruelty-free dietary options.

Vietnam Vegan Food Market Trends:

Vegetarian Trend in Vietnam

Vietnam has a strong cultural foundation for vegetarianism, influenced by both traditional and religious practices. Many people embrace a vegan in Vietnamese context on specific days of the lunar calendar, even if they are not fully vegetarian. This has led to a natural openness to plant-based food market in Vietnam options. The growing focus on healthy eating, food safety concerns, and rising disposable incomes are further encouraging people to reduce meat consumption. Local vegan restaurants, street food vendors, and supermarkets are expanding their plant-based offerings, making it easier for consumers to access a variety of vegan options. This trend is being supported by food innovation, including vegan versions of traditional Vietnamese dishes, which are gaining popularity among both young and older demographics.

Gen Z Adoption

Generation Z in Vietnam is playing a pivotal role in driving the Vietnam plant-based food market size 2024. This cohort is more digitally connected, socially conscious, and environmentally aware than previous generations. They are quick to adopt global food trends and prioritize brands that align with their values around sustainability, animal rights, and wellness. Social media platforms like TikTok, Instagram, and YouTube are instrumental in spreading awareness and creating demand for Vietnam vegan products, as influencers and food creators highlight vegan recipes and lifestyles. Additionally, Gen Z is more open to experimenting with plant-based meat substitutes and alternative proteins, which enhances market penetration. Their demand is pushing both local startups and major food producers to innovate and diversify their vegan offerings.

Religious Fasting

Vietnam's Buddhist community observes special fasting days, often occurring twice a month, during which many people temporarily follow a vegetarian or vegan diet. These fasting days significantly increase demand for vegan and vegetarian food products, with some brands and retailers reporting up to a 20% increase in supermarket sales in 2025 during these periods. This predictable, recurring consumer behavior allows businesses to strategically align promotions, product launches, and inventory planning. Food stalls, restaurants, and supermarkets often prepare special menus or stock up on meat-free alternatives to cater to the demand. This cyclical boost creates a reliable revenue stream and introduces more consumers to vegan trends 2024, contributing to a long-term vegan trend that aligns with healthier and more ethical lifestyles. The availability of vegan food Vietnam options continues to grow, from street vendors to major retailers. As consumer interest in Vietnam vegan food rises, the local market is adapting fast. Ultimately, the evolution of veganism in Vietnam reflects a powerful blend of tradition, youth-driven demand, and sustainability.

Vietnam Vegan Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, source, and distribution channel.

Product Insights:

• Dairy Alternatives
  • Cheese
  • Desserts
  • Snacks
  • Others
• Meat Substitutes 
  • Tofu
  • Texturized Vegetable Protein (TVP)
  • Seiten
  • Quorn
  • Others
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes dairy alternatives (cheese, desserts, snacks, and others), meat substitutes (tofu, texturized vegetable protein (TVP), seiten, quorn, and others), and others.

Source Insights:

• Almond
• Soy
• Oats
• Wheat
• Others

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes almond, soy, oats, wheat, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided, including:

• Vitasoy International Holdings Limited
• Danone
• Daiya Foods Inc.
• Beyond Meat, Inc.
• Tofutti Brands, Inc.
• VBites Foods Limited
• Amy’s Kitchen, Inc.

Vietnam Vegan Food Market News:

• In August 2024, Vietnam’s SEAGULL Co. Ltd. successfully exported its vegan fish sauce to the U.S., tapping into the growing plant-based market. Made from pineapples, soybeans, and shiitake mushrooms, the product impressed American consumers. The first shipment included 24,000 bottles, half vegan. SEAGULL plans to expand into Europe, Australia, and Japan in 2025, aiming to double annual production.

Vietnam Vegan Food Market Report Coverage:

​​​​​​​Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam vegan food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam vegan food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam vegan food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.