Virtual Tour Software Market

Market Overview: 

The global virtual tour software market size reached USD 449.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,425.3 Million by 2033, exhibiting a growth rate (CAGR) of 13% during 2025-2033. The rising demand for remote touring experiences among individuals, the advent of high-quality cameras, 360-degree video quality and virtual reality headsets and the increasing adoption of smartphones among the masses represent some of the key factors driving the market.

Virtual tour software is a type of computer-operated program that allows users to create immersive and interactive virtual tours of physical spaces, such as real estate properties, hotels, museums, and other tourist attractions. It can be accessed through a web browser or through a virtual reality headset for a more immersive experience. This technology is created using different types of media, such as 360-degree images, videos, and even 3D models that allow individuals to experience a space virtually, without physically being there. It provides a user-friendly interface that allows creators to upload their media and arrange it in a logical and intuitive sequence. It also assists with interactive features, including clickable hotspots, information pop-ups, and audio guides to enhance the user's experience and provide more information about the space being toured. As a result, virtual tour software is gaining widespread prominence across the globe since it allows users to explore and experience space from the comfort of their own homes and can be especially useful for the masses who are unable to travel or have limited mobility.

Virtual Tour Software Market Trends: 

The global market is majorly driven by the rising demand for remote touring experiences among individuals. This can be attributed to the rapid outbreak of coronavirus disease (COVID-19) that has accelerated the trend of remote work, learning, and socializing. Additionally, with the emerging real-estate sector, there has been a considerable increase in the uptake of virtual tour software as it assists agents to showcase properties to potential buyers remotely, without the need for physical viewings. Apart from this, continual technological advancements and the advent of high-quality cameras, 360-degree video quality, and virtual reality headsets that help in designing immersive and interactive virtual tours and provide a more realistic and engaging experience for users are significantly supporting the market on the global level. Furthermore, virtual tour software provides businesses with a powerful marketing tool that aids them in differentiating themselves from their competitors. By offering virtual tours, businesses can showcase their products or services in a unique and engaging way, leading to increased brand recognition and customer engagement, which is creating a positive market outlook. Other factors, including the growing tourism industry, rapid urbanization and digitization, and the increasing adoption of smartphones, are also positively influencing the market.

Key Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the global virtual tour software market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on deployment and end user.

Deployment Insights: 

• Cloud-based
• On-premises
   

The report has provided a detailed breakup and analysis of the virtual tour software market based on the deployment. This includes cloud-based and on-premises. According to the report, cloud-based exhibited a clear dominance in the market.

End User Insights: 

• Real Estate
• Education
• Tourism and Hospitality
• Automotive
• Others
   

A detailed breakup and analysis of the virtual tour software market based on the end user has also been provided in the report. This includes real estate, education, tourism and hospitality, automotive and others. According to the report, real estate represented the largest segment.

Regional Insights: 

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain 
  • Others
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for virtual tour software. Some of the factors driving the North America virtual tour software market included continual technological advancements, extensive research and development (R&D) activities, intensive business competition, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global virtual tour software market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 3DVista Stitcher, CloudPano, Concept3D Inc., Easypano Holdings Inc., Eyespy360, iStaging Corp., Klapty, Kuula LLC, Matterport Inc., My360, RTV Inc., SeekBeak, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Scope:

Key Questions Answered in This Report: 

• How has the global virtual tour software market performed so far, and how will it perform in the coming years? 
• What are the drivers, restraints, and opportunities in the global virtual tour software market? 
• What is the impact of each driver, restraint, and opportunity on the global virtual tour software market? 
• What are the key regional markets? 
• Which countries represent the most attractive virtual tour software market? 
• What is the breakup of the market based on the deployment? 
• Which is the most attractive deployment in the virtual tour software market? 
• What is the breakup of the market based on the end user? 
• Which is the most attractive end user in the virtual tour software market?
• What is the competitive structure of the global virtual tour software market? 
• Who are the key players/companies in the global virtual tour software market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the virtual tour software market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global virtual tour software market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the virtual tour software industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.