According to the recent report by IMARC Group, titled “United States Water Purifier Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the water purifier market in United States is currently witnessing strong growth. A water purifier is an appliance utilized for filtering impurities, undesirable chemicals, suspended solids, harmful gases, and toxins from water. The process of water purification helps in minimizing the risk of acquiring waterborne diseases, thereby making it fit for the required purpose like drinking. With advancing technologies, a range of purifiers has been developed, like sediment filters and reverse osmosis (RO) purifiers. A decline in the levels of potable water due to high water hardness and rapid industrialization in the United States has created a high demand for water purifiers. As a result, it has become one of the largest water purifier markets in the North American region.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United States Water Purifier Market Trends:
In accordance with the Safe Drinking Water Act, the US Environmental Protection Agency (EPA) monitors the quality of supplied tap water. To adhere to the stringent regulations by the US EPA, the sales of water purifiers have witnessed steady growth in the past decade. In line with this, key players are incorporating the latest technologies to provide microbiologically safe drinking water. Moreover, the perpetual innovations in technology have led to the introduction of RO, ultra-violet (UV), and gravity-based water purifiers, thereby providing a thrust to the market growth. Apart from this, the emergence of smart water purifiers is expected to incite product adoption in the country. For instance, Culligan International, a water treatment company based in the United States, launched ClearLink Connect and Drinking Water Connect accessories in April 2019. This innovation enables users to monitor their drinking water systems through the mobile app Culligan Connect. Furthermore, the rising awareness regarding the harmful effects of bottled water on the environment is contributing to the sales of water purifiers. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
- Based on technology, the market has been segmented into RO purifiers, water softeners, gravity purifiers, UV purifiers, sediment filters, and others.
- On the basis of the distribution channel, the market has been classified into online, retail stores, and direct sales.
- Based on the end user, the market has been divided into the industrial, household, and commercial segments.
- Region-wise, the market has been categorized into the West, Midwest, South, and Northeast segments.
- The competitive landscape of the market has been analyzed in the report with the detailed profiles of the key players operating in the industry.
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