The global webtoons market size reached US$ 5.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.2 Billion by 2028, exhibiting a growth rate (CAGR) of 31.70% during 2023-2028. The increasing popularity of smartphones, significant technological advancements and extensive research and development (R&D) activities, and significant growth in the media and entertainment industry represent some of the key factors driving the market.
Webtoons are a type of digital comic or graphic novel that is commonly read on computers. They are published online, typically on a dedicated platform or website, and are designed to be read on mobile devices or computers. They often feature diverse and original content, such as horror, romance, superhero, thriller, drama, mystery, sports, historical, comedy, action, and fantasy. Webtoons are internet comics that are easier to create and distribute as they are shorter and more precise. They are widely used for educational, entertainment, and marketing purposes as they offer engaging and immersive stories in a visual format. Webtoons are also easily accessible and convenient, offer a diverse range of genres, and provide a platform for creators to express themselves creatively
Webtoons Market Trends:
The increasing popularity of smartphones across the globe is one of the key factors driving the market growth. Smartphones have made webtoons easily accessible, which helps readers to easily scroll and enjoy them on the go. In line with this, smartphones offer a vertical-scrolling format that assists in increasing engagement as it allows the readers to easily scroll through panels and pages with their fingers, which in turn is favoring the market growth. Additionally, the rapidly growing demand for webtoons, as it covers a wide range of genres, from romance and drama to action and horror, and attracts a wider audience of readers, is acting as another growth-inducing factor. Apart from this, the introduction of animated panels in webtoons that add movement and depth to the artwork and create a more immersive reading experience is providing an impetus to the market growth. Moreover, the increasing demand for webtoons as it provides creators the freedom to experiment with different styles and formats, which in turn is propelling the market. Furthermore, the incorporation of sound effects and music into webtoons to enhance the emotional impact of the story and create a more memorable reading experience, which in turn is creating a positive outlook for the market. Other factors, including the increasing trend towards digitalization, significant growth in the media and entertainment industry, the widespread utilization of multimedia devices, extensive research and development (R&D) activities, and the rising proliferation of social media platforms, are anticipated drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global webtoons market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on type, revenue model and application.
The report has provided a detailed breakup and analysis of the webtoons market based on the type. This includes comedy, action, sci-fi, horror, romance, and others. According to the report, comedy represented the largest segment.
Revenue Model Insights:
- Subscription Based
- Advertisement Based
A detailed breakup and analysis of the webtoons market based on the revenue model has also been provided in the report. This includes subscription and advertisement based. According to the report, advertisement based accounted for the largest market share.
The report has provided a detailed breakup and analysis of the webtoons market based on the application. This includes mobile, laptop, tablets, and television. According to the report, mobile represented the largest segment.
- North America
- United Kingdom
- Asia Pacific
- South Korea
- Latin America
- Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for webtoons. Some of the factors driving the Asia Pacific webtoons market included significant growth in the media and entertainment industry, increasing trends towards digitalization, and significant growth in the media and entertainment industry.
The report has also provided a comprehensive analysis of the competitive landscape in the global webtoons market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Izneo (Fnac Darty), Kakao Corp., Lezhin Entertainment Inc. (KidariStudio Inc.), Naver Webtoon Corp. (Naver Corporation), NHN Corp., Shueisha Inc., SideWalk Group, Tappytoon, Toomics Global Co. Ltd., ToryWorks Co. Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Revenue Model
||Comedy, Action, Sci-Fi, Horror, Romance, Others
|Revenue Models Covered
||Subscription Based, Advertisement Based
||Mobile, Laptop , Tablets , Television
||Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Izneo (Fnac Darty), Kakao Corp., Lezhin Entertainment Inc. (KidariStudio Inc.), Naver Webtoon Corp. (Naver Corporation), NHN Corp., Shueisha Inc., SideWalk Group, Tappytoon, Toomics Global Co. Ltd., ToryWorks Co. Ltd., etc.
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Key Questions Answered in This Report:
- How has the global webtoons market performed so far, and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the global webtoons market?
- What is the impact of each driver, restraint, and opportunity on the global webtoons market?
- What are the key regional markets?
- Which countries represent the most attractive webtoons market?
- What is the breakup of the market based on the type?
- Which is the most attractive type in the webtoons market?
- What is the breakup of the market based on the revenue model?
- Which is the most attractive revenue model in the webtoons market?
- What is the breakup of the market based on the application?
- Which is the most attractive application in the webtoons market?
- What is the competitive structure of the global webtoons market?
- Who are the key players/companies in the global webtoons market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the webtoons market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the global webtoons market.
- The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the webtoons industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.