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West Africa Alcoholic Beverages Market to Witness Moderate Growth During 2020-2025, Bolstered by Increasing Foreign Investments

According to the latest report by IMARC Group, titled "West Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the West Africa alcoholic beverages market size reached US$ 10.8 Billion in 2019. Alcoholic beverages are drinks that are made by fermenting sugars found in fruits, berries and grains. They utilize yeast for initiating anaerobic fermentation that is essential in converting the sugar into ethanol and carbon dioxide. The flavors and aromas of the beverages vary depending upon the fermentable material used in the process. The alcohol content of the drinks also differs according to their storage period and the container they are placed in. Widely consumed as rejuvenating and recreational drinks, they are available in the market in the form of beers, ciders, wines and spirits.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

West Africa Alcoholic Beverages Market Trends:

The market is primarily driven by the increasing preference for branded alcoholic drinks in the West African region. The locals have largely relied on making their own alcohol over the years with the use of home-grown crops due to the low costs associated with it. However, with the inflating disposable income levels of the masses and an overall strong economic growth in the region, there is a shift from home- or locally-brewed drinks toward branded alcoholic beverages, especially among the urban population. Apart from this, numerous international players are heavily investing in the untapped market of West Africa, thereby creating numerous growth opportunities in the market, which is acting as a major growth-inducing factor. In line with this, the easy availability of raw materials and cheap labor aids significantly in attracting foreign investors, which, in turn, is resulting in the increasing production of branded alcoholic beverages locally. This consequently enables in minimizing the manufacturing costs while providing high-quality branded drinks at an affordable price to the consumers. Some of the other factors contributing to the market growth include rapid urbanization, the rising preference for flavored alcohol and the growing number of female drinkers in the region. On account of the aforementioned factors, the market is anticipated to moderate growth during 2020-2025.

Market Summary:

  • Based on the product type, the market has been divided into beer, wine, spirits and others. At present, beer represents the most preferred segment.
  • On the basis of the packaging type, glass bottles exhibit a clear dominance in the market. Some of the other segments include tins, plastic bottles and others.
  • Based on the distributional channel, open markets account for the majority of the total market share. Some of the other factors include supermarkets/hypermarkets, hotels/ restaurants/bars, specialty stores and others.
  • On the geographical front, the market has been segmented into Nigeria, Ghana, Burkina Faso, Cote d' Ivoire, Senegal and Republic of Benin. Amongst these, Nigeria holds the leading position in the market.
  • The competitive landscape of the market has been examined in the report with the detailed profiles of the key players. Some of these players include Diageo Plc, Heineken International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original.


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