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The West Africa alcoholic beverages market reached a value of US$ 11.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 16.8 Billion by 2027, exhibiting a CAGR of 6.31% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
One of the major factors augmenting the demand for alcoholic beverages in West Africa include growing preferences for branded alcoholic drinks due to the escalating disposable incomes of consumers. In addition to this, thriving foreign investments owing to easy availability of raw materials and cheap labour has further catalysed the market growth. Some of the other factors that are proliferating the demand for alcoholic beverages in the region include population growth, rising urbanization, changing demographics, increasing number of women drinkers and flourishing demand for flavoured alcoholic beverages.
The impact of strong economic growth in Africa is evident in the growth of several industries. The alcohol market is one of the primary industries which has acquired newly-found prosperity in West Africa. A key trend observed in the region is a shift from locally brewed alcohol towards branded alcoholic drinks.
Despite the presence of a number of driving forces, the West Africa alcoholic beverages market faces some challenges as well. Owing to the poor infrastructure, the distribution of alcoholic beverages in West Africa is unregulated. Apart from this, inadequate number of storage and transportation services act as other barriers in the growth of the alcoholic beverages market in the region. Moreover, home-brewed alcohol hinders the penetration of branded alcoholic beverages.
IMARC Group provides an analysis of the key trends in each sub-segment of the West Africa alcoholic beverages market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product type, packaging type and distribution channel.
Breakup by Product Type:
Based on product type, the market has been segmented as beer, wine, spirits and others. Currently, beer dominates the market, holding the largest share.
Breakup by Packaging Type:
On the basis of packaging type, glass bottles represent the biggest segment.
Breakup by Distribution Channel:
Based on distribution channel, open markets act as the largest segment on account of affordability and easy access.
Breakup by Country:
Country-wise, the market has been segmented into Nigeria, Ghana, Burkina Faso, Cote d' Ivoire, Senegal and Republic of Benin. Amongst these, Nigeria is the leading market, accounting for the majority of the West African market share.
The competitive landscape of the market has also been examined with some of the key players being Diageo Plc, Heineken International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original.
This report provides a deep insight into the West Africa alcoholic beverages market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa alcoholic beverages market in any manner.
|Base Year of the Analysis||2021|
|Units||US$ Billion, Million Hectoliters|
|Segment Coverage||Product Type, Packaging Type, Distribution Channel, Country|
|Countries Covered||Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, Senegal, Others|
|Companies Covered||Diageo Plc, Heineken International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The West Africa alcoholic beverages market was valued at US$ 11.7 Billion in 2021.
We expect the West Africa alcoholic beverages market to exhibit a CAGR of 6.31% during 2022-2027.
The elevating levels of globalization, growing trend of socializing, and increasing number of breweries
and wineries, are primarily driving the West Africa alcoholic beverages market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
alcoholic beverages across the region.
Based on the product type, the West Africa alcoholic beverages market can be segmented into beer,
spirits, wine, and others. Currently, beer holds the majority of the total market share.
Based on the packaging type, the West Africa alcoholic beverages market has been segregated into glass
bottles, tins, plastic bottles, and others. Among these, glass bottles currently exhibit a clear dominance
in the market.
Based on the distribution channel, the West Africa alcoholic beverages market can be categorized into
open markets, supermarkets/hypermarkets, hotels/ restaurants/bars, specialty stores, and others.
Currently, open markets account for the largest market share.
On a regional level, the market has been classified into Nigeria, Cote d' Ivoire, Ghana, Burkina Faso,
Republic of Benin, Senegal, and others, where Nigeria currently dominates the West Africa alcoholic
Some of the major players in the West Africa alcoholic beverages market include Diageo Plc, Heineken
International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original.
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