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West Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The West Africa alcoholic beverages market reached a value of US$ 11.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 16.8 Billion by 2027, exhibiting a CAGR of 6.31% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

One of the major factors augmenting the demand for alcoholic beverages in West Africa include growing preferences for branded alcoholic drinks due to the escalating disposable incomes of consumers. In addition to this, thriving foreign investments owing to easy availability of raw materials and cheap labour has further catalysed the market growth. Some of the other factors that are proliferating the demand for alcoholic beverages in the region include population growth, rising urbanization, changing demographics, increasing number of women drinkers and flourishing demand for flavoured alcoholic beverages.

The impact of strong economic growth in Africa is evident in the growth of several industries. The alcohol market is one of the primary industries which has acquired newly-found prosperity in West Africa. A key trend observed in the region is a shift from locally brewed alcohol towards branded alcoholic drinks. 

Despite the presence of a number of driving forces, the West Africa alcoholic beverages market faces some challenges as well. Owing to the poor infrastructure, the distribution of alcoholic beverages in West Africa is unregulated. Apart from this, inadequate number of storage and transportation services act as other barriers in the growth of the alcoholic beverages market in the region. Moreover, home-brewed alcohol hinders the penetration of branded alcoholic beverages. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the West Africa alcoholic beverages market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product type, packaging type and distribution channel.

Breakup by Product Type:

  • Beer
  • Spirits
  • Wine
  • Others
     

Based on product type, the market has been segmented as beer, wine, spirits and others. Currently, beer dominates the market, holding the largest share.

Breakup by Packaging Type:

  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others
     

On the basis of packaging type, glass bottles represent the biggest segment.

Breakup by Distribution Channel:

  • Open Markets
  • Supermarkets/Hypermarkets
  • Hotels/Restaurants/Bars
  • Specialty Stores
  • Others
     

Based on distribution channel, open markets act as the largest segment on account of affordability and easy access.

Breakup by Country:

  • Nigeria
  • Cote d’Ivoire
  • Ghana
  • Burkina Faso
  • Republic of Benin
  • Senegal
  • Others
     

Country-wise, the market has been segmented into Nigeria, Ghana, Burkina Faso, Cote d' Ivoire, Senegal and Republic of Benin. Amongst these, Nigeria is the leading market, accounting for the majority of the West African market share.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Diageo Plc, Heineken International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original.

This report provides a deep insight into the West Africa alcoholic beverages market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa alcoholic beverages market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion, Million Hectoliters
Segment Coverage Product Type, Packaging Type, Distribution Channel, Country
Countries Covered Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, Senegal, Others
Companies Covered Diageo Plc, Heineken International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   West Africa Alcoholic Beverages Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Impact of COVID-19
    5.4    Price Analysis
        5.4.1    Key Price Indicators
        5.4.2    Price Structure
        5.4.3    Price Trends
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Packaging Type
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Country
    5.9    Market Forecast
    5.10    SWOT Analysis
        5.10.1    Overview
        5.10.2    Strengths
        5.10.3    Weaknesses
        5.10.4    Opportunities
        5.10.5    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Raw Material Procurement
        5.11.3    Manufacturing
        5.11.4    Marketing
        5.11.5    Distribution
        5.11.6    Exports
        5.11.7    Retailers
        5.11.8    End Use
    5.12    Porter’s Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Suppliers
        5.12.3    Bargaining Power of Buyers
        5.12.4    Degree of Rivalry
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
    5.13    Key Market Drivers and Success Factors
6   Market Breakup by Product Type
    6.1    Beer
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Spirits
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Wine
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Packaging Type
    7.1    Glass Bottles
        7.1.1 Market Trends
        7.1.2 Market Forecast `
    7.2    Tins
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Plastic Bottles
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Open Markets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Supermarkets/Hypermarkets
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Hotels/Restaurants/Bars
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Specialty Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Country
    9.1    Nigeria
        9.1.1    Market Performance
        9.1.2    Market Breakup by Product Type
        9.1.3    Market Breakup by Packaging Type
        9.1.4    Market Breakup by Distribution Channel
        9.1.5    Competitive Landscape
        9.1.6    Market Forecast
    9.2    Cote d’Ivoire
        9.2.1    Market Performance
        9.2.2    Market Forecast
    9.3    Ghana
        9.3.1    Market Performance
        9.3.2    Market Forecast
    9.4    Burkina Faso
        9.4.1    Market Performance
        9.4.2    Market Forecast
    9.5    Republic of Benin
        9.5.1    Market Performance
        9.5.2    Market Forecast
    9.6    Senegal
        9.6.1    Market Performance
        9.6.2    Market Forecast
    9.7    Others
        9.7.1    Market Performance
        9.7.2    Market Forecast
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
11  West Africa Alcoholic Beverages Market: Procurement Chain Analysis
    11.1  Overview
    11.2   Smallholder Farmers
    11.3   Local Agents
    11.4    Nucleus Farmers
    11.5    Grain Company
    11.6    Local Consultant
    11.7    Financial Institution
    11.8   Breweries
12  Key Player Profiles
    12.1    Diageo Plc
    12.2    Heineken International B.V.
    12.3    Anheuser-Busch InBev
    12.4    Castel Group
    12.5    Kasapreko Company Ltd
    12.6    Tambour Original

List of Figures

Figure 1: West Africa: Alcoholic Beverages Market: Major Drivers and Challenges
Figure 2: West Africa: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 3: West Africa: Alcoholic Beverages Market: Sales Value (in Billion US$), 2016-2021
Figure 4: Alcoholic Beverages Production: Manufacturing Cost Breakup (in %)
Figure 5: Alcoholic Beverages: Price Structure Analysis
Figure 6: Nigeria: Alcoholic Beverages Market Forecast: Average Price Trend of Beer (in US$/litre), 2022-2027
Figure 7: West Africa: Alcoholic Beverages Market: Breakup by Product Type (in %), 2021
Figure 8: West Africa: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2021
Figure 9: West Africa: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2021
Figure 10: West Africa: Alcoholic Beverages Market: Breakup by Country (in %), 2021
Figure 11: West Africa: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 12: West Africa: Alcoholic Beverages Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 13: West Africa: Alcoholic Beverages Industry: SWOT Analysis
Figure 14: West Africa: Alcoholic Beverages Industry: Value Chain Analysis
Figure 15: West Africa: Alcoholic Beverages Industry: Porter’s Five Forces Analysis
Figure 16: West Africa: Beer Market (in Million Hectoliters), 2016 & 2021
Figure 17: West Africa: Beer Market Forecast (in Million Hectoliters), 2022-2027
Figure 18: West Africa: Spirits Market (in Million Hectoliters), 2016 & 2021
Figure 19: West Africa: Spirits Market Forecast (in Million Hectoliters), 2022-2027
Figure 20: West Africa: Wine Market (in Million Hectoliters), 2016 & 2021
Figure 21: West Africa: Wine Market Forecast (in Million Hectoliters), 2022-2027
Figure 22: West Africa: Other Alcoholic Beverages Market (in Million Hectoliters), 2016 & 2021
Figure 23: West Africa: Other Alcoholic Beverages Market Forecast (in Million Hectoliters), 2022-2027
Figure 24: West Africa: Alcoholic Beverages (Glass Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2016 & 2021
Figure 25: West Africa: Alcoholic Beverages (Glass Bottles Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 26: West Africa: Alcoholic Beverages (Tins Packaging) Market: Consumption Volume (in Million Hectoliters), 2016 & 2021
Figure 27: West Africa: Alcoholic Beverages (Tins Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 28: West Africa: Alcoholic Beverages (Plastic Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2016 & 2021
Figure 29: West Africa: Alcoholic Beverages (Plastic Bottles Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 30: West Africa: Alcoholic Beverages (Other Packaging Types) Market: Consumption Volume (in Million Hectoliters), 2016 & 2021
Figure 31: West Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 32: West Africa: Alcoholic Beverages Market: Sales through Open Markets (in Million Hectoliters), 2016 & 2021
Figure 33: West Africa: Alcoholic Beverages Market Forecast: Sales through Open Markets (in Million Hectoliters), 2022-2027
Figure 34: West Africa: Alcoholic Beverages Market: Sales through Supermarkets/Hypermarkets (in Million Hectoliters), 2016 & 2021
Figure 35: West Africa: Alcoholic Beverages Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Hectoliters), 2022-2027
Figure 36: West Africa: Alcoholic Beverages Market: Sales through Hotels/Restaurants/Bars (in Million Hectoliters), 2016 & 2021
Figure 37: West Africa: Alcoholic Beverages Market Forecast: Sales through Hotels/Restaurants/Bars (in Million Hectoliters), 2022-2027
Figure 38: West Africa: Alcoholic Beverages Market: Sales through Specialty Stores (in Million Hectoliters), 2016 & 2021
Figure 39: West Africa: Alcoholic Beverages Market Forecast: Sales through Specialty Stores (in Million Hectoliters), 2022-2027
Figure 40: West Africa: Alcoholic Beverages Market: Sales through Other Distribution Channels (in Million Hectoliters), 2016 & 2021
Figure 41: West Africa: Alcoholic Beverages Market Forecast: Sales through Other Distribution Channels (in Million Hectoliters), 2022-2027
Figure 42: Nigeria: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 43: Nigeria: Alcoholic Beverages Market: Breakup by Product Type (in %), 2021
Figure 44: Nigeria: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2021
Figure 45: Nigeria: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2021
Figure 46: Nigeria: Alcoholic Beverages Market: Breakup by Key Players (in %), 2021
Figure 47: Nigeria: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 48: Cote d’Ivoire: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 49: Cote d’ Ivoire: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 50: Ghana: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 51: Ghana: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 52: Burkina Faso: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 53: Burkina Faso: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 54: Republic of Benin: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 55: Republic of Benin: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 56: Senegal: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 57: Senegal: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 58: Others: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2016-2021
Figure 59: Others: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2022-2027
Figure 60: West Africa: Alcoholic Beverages Market: Breakup by Key Players (in %), 2021
Figure 61: West Africa: Alcoholic Beverages Market: Procurement Chain Analysis

List of Tables

Table 1: West Africa: Alcoholic Beverages Market: Key Industry Highlights, 2021 and 2027
Table 2: West Africa: Alcoholic Beverages Market Forecast: Breakup by Product Type (in Million Hectoliters), 2022-2027
Table 3: West Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million Hectoliters), 2022-2027
Table 4: West Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million Hectoliters), 2022-2027
Table 5: West Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million Hectoliters), 2022-2027
Table 6: Nigeria: Alcoholic Beverages Industry: Competitive Landscape
Table 7: West Africa: Alcoholic Beverages Industry: Competitive Landscape
Table 8: West Africa: Alcoholic Beverages Market: Major Key Players


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Key Questions Answered in This Report

The West Africa alcoholic beverages market was valued at US$ 11.7 Billion in 2021.

We expect the West Africa alcoholic beverages market to exhibit a CAGR of 6.31% during 2022-2027.

The elevating levels of globalization, growing trend of socializing, and increasing number of breweries
and wineries, are primarily driving the West Africa alcoholic beverages market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
alcoholic beverages across the region.

Based on the product type, the West Africa alcoholic beverages market can be segmented into beer,
spirits, wine, and others. Currently, beer holds the majority of the total market share.

Based on the packaging type, the West Africa alcoholic beverages market has been segregated into glass
bottles, tins, plastic bottles, and others. Among these, glass bottles currently exhibit a clear dominance
in the market.

Based on the distribution channel, the West Africa alcoholic beverages market can be categorized into
open markets, supermarkets/hypermarkets, hotels/ restaurants/bars, specialty stores, and others.
Currently, open markets account for the largest market share.

On a regional level, the market has been classified into Nigeria, Cote d' Ivoire, Ghana, Burkina Faso,
Republic of Benin, Senegal, and others, where Nigeria currently dominates the West Africa alcoholic
beverages market.

Some of the major players in the West Africa alcoholic beverages market include Diageo Plc, Heineken
International B.V., Anheuser-Busch InBev, Castel Group, Kasapreko Company Ltd, and Tambour Original.

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