According to the latest report by IMARC Group, titled “North America Whey Protein Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” the North America whey protein market size reached US$ 2.3 Billion in 2023. Whey protein is a high-quality protein naturally found in milk, specifically in the liquid portion of milk that separates during cheese production. It contributes to weight management by promoting feelings of fullness and enhancing metabolism. It helps in improving the immune health and controlling blood sugar levels. It is highly digestible and absorbed quickly by the body, which promotes muscle recovery and growth. It is available in several forms, including concentrates, isolates, and hydrolysates, each offering different levels of protein, lactose, and fat. It finds extensive applications in the food and beverage (F&B) industry for preparing functional foods and beverages. Besides this, as it is used in formulating sports nutrition products and pharmaceuticals for nutritional enhancements, the demand for whey protein is increasing across North America.
North America Whey Protein Market Trends:
The increasing number of health-conscious individuals and fitness enthusiasts represents one of the key factors catalyzing the demand for protein-based products, including whey protein, in North America. Additionally, there is a shift towards protein-rich diets, such as the ketogenic diet and Paleo diet, which emphasizes on increasing the intake of high-protein and low-carb foods. This is creating a positive market outlook in the region. Apart from this, the introduction of innovative whey protein products, such as ready-to-drink (RTD) beverages and protein bars, is providing consumers with convenient, on-the-go protein sources. Furthermore, the growing aging population is catalyzing the demand for nutritional supplements including whey protein, which can help maintain muscle mass and strength in older adults. Besides this, rising awareness among the masses about the importance of whey protein in aiding recovery after surgery or illness and managing certain health conditions is driving its application in the region.. Looking forward, the market value is projected to reach US$ 3.8 Billion by 2032, expanding at a CAGR of 5.44% during 2024-2032.
- Based on the type, the market has been segmented into whey protein concentrate, whey protein isolate, and whey protein hydrolysates. Whey protein concentrate currently represents the largest market segment.
- On the basis of application, the market has been segregated into food and beverages, nutrition products and pharmaceuticals, feed applications, and others. At present, nutrition products and pharmaceuticals hold the biggest market share.
- Country-wise, the market has been divided into the United States, Canada, and Mexico. Amongst these, the United States is enjoying the leading position in the market.
- The competitive landscape of the market has also been examined, along with some of the key players operating in the industry.
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