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Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global whiskey market was valued at US$ 56.7 Billion in 2018. Whiskey is an alcoholic beverage manufactured by fermenting the grain mash of malted barley, rye, wheat or corn. It is commonly aged in wooden barrels and is consumed as a rejuvenating and recreational drink. The most popular styles of whiskey include scotch whiskey, grain whiskey, blended whiskey, Irish and American whiskey. The consumption of whiskey at a moderate rate is considered beneficial for health as it reduces the risk of developing heart and blood pressure-related complications. However, excessive intake is associated with critical health issues. In cases of medical emergencies, it is also used as an alternative to alcohol to disinfect wounds.

Whiskey Market

Innovations and advancements in the manufacturing of alcoholic drinks, coupled with an increase in the number of whiskey distilleries across the globe are among the key factors driving the growth of the market. There is also an increasing demand for premium and super-premium whiskeys across both developed and emerging nations. Furthermore, changing lifestyles of consumers and the growing trend of socializing and mid-week/weekend parties among working professionals are also influencing the market positively. Whiskey is often associated with a desire to showcase class and sophistication among peers, which has resulted in consumers looking for innovative and unique drinking experiences. Additionally, extensive promotional activities by manufacturers to strengthen distribution and purchase channels, along with the development of online retailing portals that provide consumers with a hassle-free shopping experience, is driving the market further. Moreover, product innovations such as organic whiskeys are gaining rapid preference among consumers across the globe. Other factors, including rising disposable income levels and increasing urbanization, are also projected to contribute to the market growth. Looking forward, IMARC Group expects the market to reach a value of US$ 76.9 Billion by 2024, registering a CAGR of 5.2% during 2019-2024.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Product Type:
    • American Whisky
    • Irish Whisky
    • Scotch Whisky
    • Canadian Whisky
    • Others
       
  • Market Breakup by Quality:
    •  Premium
    •  High-End Premium
    •  Super Premium
       
  • Market Breakup by Distribution Channel:
    • Off-Trade
      • Supermarkets and Hypermarkets
      • Discount Stores
      • Online Stores
      • Others
    • On-Trade
      • Restaurants and Bars
      • Liquor Stores
      • Others
         
  • Market Breakup by Region:
    • Europe
    • North America
    • Asia Pacific
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Diageo plc, Bacardi Limited, Suntory Beverage & Food Limited, Pernod Ricard, The Brown–Forman Corporation, Asahi Group Holdings Ltd, William Grant & Sons Holdings Ltd, The Edrington Group, Allied Blenders and Distillers Pvt Ltd,  Constellation Brands, La Martiniquaise, etc.

Key Questions Answered in This Report:

  • How has the global whiskey performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global whiskey industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the quality?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global whiskey industry?
  • What are the key driving factors and challenges in the global whiskey industry?
  • What is the structure of the global whiskey industry and who are the key players?
  • What is the degree of competition in the global whiskey industry?
  • What are the profit margins in the whiskey industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Whiskey Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type 
    5.4    Market Breakup by Quality
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
6    Market Breakup by Product Type 
    6.1    American Whisky 
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Irish Whisky 
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Scotch Whisky 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Canadian Whisky 
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Others 
        6.5.1    Market Trends
        6.5.2    Market Forecast
7    Market Breakup by Quality 
    7.1    Premium 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    High-End Premium 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Super Premium 
        7.3.1    Market Trends
        7.3.2    Market Forecast
8    Market Breakup by Distribution Channel 
    8.1    Off-Trade 
        8.1.1    Market Trends 
        8.1.2    Market Breakup by Type
                 8.1.2.1   Supermarkets and Hypermarkets            
                 8.1.2.2   Discount Stores 
                 8.1.2.3   Online Stores
                 8.1.2.4   Others
        8.1.3    Market Forecast 
    8.2    On-Trade 
        8.2.1    Market Trends 
        8.2.2    Market Breakup by Type
                 8.2.2.1   Restaurants and Bars            
                 8.2.2.2   Liquor Stores 
                 8.2.2.3   Others
        8.2.3    Market Forecast 
9    Market Breakup by Region
    9.1    Europe 
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    North America 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Asia Pacific 
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Middle East and Africa
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Latin America
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porter’s Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
    14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Diageo plc 
        14.3.2    Bacardi Limited 
        14.3.3    Suntory Beverage & Food Limited 
        14.3.4    Pernod Ricard 
        14.3.5    The Brown–Forman Corporation 
        14.3.6    Asahi Group Holdings Ltd 
        14.3.7    William Grant & Sons Holdings Ltd 
        14.3.8    The Edrington Group 
        14.3.9    Allied Blenders and Distillers Pvt Ltd 
        14.3.10     Constellation Brands 
        14.3.11     La Martiniquaise 

List of Figures

Figure 1: Global: Whiskey Market: Major Drivers and Challenges
Figure 2: Global: Whiskey Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Whiskey Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Whiskey Market: Breakup by Quality (in %), 2018
Figure 5: Global: Whiskey Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Whiskey Market: Breakup by Region (in %), 2018
Figure 7: Global: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Whiskey Industry: SWOT Analysis
Figure 9: Global: Whiskey Industry: Value Chain Analysis
Figure 10: Global: Whiskey Industry: Porter’s Five Forces Analysis
Figure 11: Global: Whiskey (American Whisky) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 12: Global: Whiskey (American Whisky) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 13: Global: Whiskey (Irish Whisky) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 14: Global: Whiskey (Irish Whisky) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 15: Global: Whiskey (Scotch Whisky) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 16: Global: Whiskey (Scotch Whisky) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 17: Global: Whiskey (Canadian Whisky) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 18: Global: Whiskey (Canadian Whisky) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 19: Global: Whiskey (Other Product Types) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 20: Global: Whiskey (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 21: Global: Whiskey (Premium) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 22: Global: Whiskey (Premium) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 23: Global: Whiskey (High-End Premium) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 24: Global: Whiskey (High-End Premium) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 25: Global: Whiskey (Super Premium) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 26: Global: Whiskey (Super Premium) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 27: Global: Whiskey Market: Sales Through On-Trade (in Billion US$), 2013 & 2018
Figure 28: Global: Whiskey Market Forecast: Sales Through On-Trade (in Billion US$), 2019-2024
Figure 29: Global: Whiskey Market: Sales Through Off-Trade (in Billion US$), 2013 & 2018
Figure 30: Global: Whiskey Market Forecast: Sales Through Off-Trade (in Billion US$), 2019-2024
Figure 31: Europe: Whiskey Market: Sales Value (in Billion US$), 2013 & 2018
Figure 32: Europe: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 33: North America: Whiskey Market: Sales Value (in Billion US$), 2013 & 2018
Figure 34: North America: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 35: Asia Pacific: Whiskey Market: Sales Value (in Billion US$), 2013 & 2018
Figure 36: Asia Pacific: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 37: Middle East and Africa: Whiskey Market: Sales Value (in Billion US$), 2013 & 2018
Figure 38: Middle East and Africa: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 39: Latin America: Whiskey Market: Sales Value (in Billion US$), 2013 & 2018
Figure 40: Latin America: Whiskey Market Forecast: Sales Value (in Billion US$), 2019-2024

List of Tables

Table 1: Global: Whiskey: Key Industry Highlights, 2018 and 2024
Table 2: Global: Whiskey Forecast: Breakup by Product Type (in Billion US$), 2019-2024
Table 3: Global: Whiskey Forecast: Breakup by Quality (in Billion US$), 2019-2024
Table 4: Global: Whiskey Forecast: Breakup by Distribution Channel (in Billion US$), 2019-2024
Table 5: Global: Whiskey Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 6: Global: Whiskey Structure
Table 7: Global: Whiskey: Key Players

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