White Box Server Market

White Box Market Size & Share:

The global white-box server market size reached USD 17.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.7 Billion by 2033, exhibiting a growth rate (CAGR) of 15.43% during 2025-2033. At present, North America holds the largest white box market share owing to robust technological infrastructure and presence of significant hyperscale data centers including Google, Microsoft Azure, and Amazon Web Services.

A white box server refers to a data center server that is built by Original Design Manufacturers (ODM) by using Commercial-Off-The-Shelf (COTS) components. It is primarily used by data center professionals who require extensive customizability in the product. Depending upon the components, a white box server can efficiently perform various memory and network connectivity functions. They can also run virtualization software as well as premium operating systems such as Windows Server and Red Hat Enterprise Linux (RHEL) and provide High Availability (HA) and failover protection.

The cost-effectiveness and high degree of customizability of white-box servers are the key factors driving the white box server market growth. Along with this, the rising trend of digitalization and increasing use of cloud services and big data analytics is also contributing significantly to the product demand. There is a growing demand for low-costs servers, enhanced uptime and flexibility in the hardware designs, owing to which, consumers are increasingly opting for ODM services to build their networking equipment and software solutions. Additionally, data analytics and cloud adoption with increased server applications for processing workloads through cross-platform support are also augmenting the growth of the global white box server market

White Box Server Market Trends:

Technological Advancements for Developing Energy-efficient solutions

White box server manufacturers are developing economical and energy-efficient servers for offering improved storage to meet the users’ requirements. Moreover, various technological advancements, such as the construction of energy-efficient green data centers for controlling carbon emissions and electricity consumption, is also creating a positive outlook for the market. Furthermore, the rising adoption of open platforms and an overall increase in the demand for micro-servers across the globe is driving the white box server industry growth. Increasing popularity of edge computing is also creating growth opportunities for market participants. As numerous devices connect to the IoT and generate enormous amounts of data, there is a growing need for decentralized computing power in close proximity to the data source. White box servers offer the required storage and processing power capabilities while maintaining the scalability and cost-effectiveness.

Increasing Adoption of Hyper-converged Infrastructure

While white box server prices have decreased, the overall performance of the infrastructure have improved significantly. The uptrend toward hyper-converged infrastructure (HCI) is further supporting cost-effectiveness and strengthening the demand mix for white box servers. HCI integrates computing, networking, and storage into a unified system, which simplifies data center management and helps reduce costs. White box servers are compatible with HCI installation and offer flexibility with different software-defined solutions. This enables businesses to develop scalable and robust infrastructures that adapt conveniently with changing technological needs.

Growth in Implementation of Arm-Based White Box Servers

The proliferating adoption of Arm-based white box servers is revolutionizing the market dynamics. Over the recent years, Arm-based architecture has gained immense traction owing to their cost-effectiveness and energy efficiency. Arm-based servers are well-suited for edge computing, cloud computing, and data center applications where performance and power consumption are critical parameters. As white box server companies develop more robust software ecosystems and processors, the implementation of Arm-based servers is projected to further expand and boost the white box server market size.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global white-box server market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on form factor, business type, processor type, operating system and component.

Breakup by Form Factor:

• Rack & Tower Servers
• Blade Servers
• Density-Optimized Servers
   

Breakup by Business Type:

• Data Centers
• Enterprises
   

Breakup by Processor Type:

• X86 Server
• Non-X86 Server
   

Breakup by Operating System:

• Linux Operating System
• Others
   

Breakup by Component:

• Motherboard
• Processor
• Memory
• Hard Drive
• Server Case/Chassis
• Network Adapter
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Celestica Inc., Compal Inc., Hon Hai Precision Industry Company Ltd., Hyve Solutions Corporations, Inventec Corporation, MiTAC Holdings Corporation, Pegatron Corporation, Penguin Computing, Quanta Computer Incorporated, Equus Computer Systems, Super Micro Computer, Inc., Wistron Corporation and ZT Systems. Collectively these players hold the majority of the white box server market share.

White Box Market Report Coverage: