Wi-Fi Analytics Market Report by Component (Solution, Services), Deployment (Cloud-based, On-premises), Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), Industry Vertical (Retail, Hospitality and Tourism, Sports and Entertainment, Transportation, Healthcare, and Others), and Region 2024-2032

Wi-Fi Analytics Market Report by Component (Solution, Services), Deployment (Cloud-based, On-premises), Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), Industry Vertical (Retail, Hospitality and Tourism, Sports and Entertainment, Transportation, Healthcare, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4114
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Market Overview:

The global wi-fi analytics market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 78.3 Billion by 2032, exhibiting a growth rate (CAGR) of 20.6% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 13.8 Billion
Market Forecast in 2032
US$ 78.3 Billion
Market Growth Rate (2024-2032) 20.6%


Wi-Fi analytics refers to the process of analyzing and collecting customer data from Wi-Fi access points, such as smartphones and laptops, for accessing detailed information on customer traffic, dwell time, and churn likelihood. The unique signal broadcasted by devices is used to recognize the associated device ID that tracks whether a person logs into the Wi-Fi or not. The data collected through associated devices is used by enterprise big-data software to clean, process, and apply advanced algorithm sets. Wi-Fi analytics aims at improving operations, trigger marketing, and track campaign results. As a result, there has been an increased demand for wi-fi analytics worldwide as it enables organizations to use the information available through wireless networks to make better decisions.

Global Wi-Fi Analytics Market

Wi-Fi Analytics Market Trends:

The rising adoption of the internet of things (IoT)-enabled smart devices across the globe represents one of the key factors driving the market growth. This is further supported by the increasing number of smart cities, which has resulted in the installation of Wi-Fi hotspots in public places, like transportation hubs, shopping complexes, shared taxis, and train stations. Moreover, various companies are launching innovative Wi-Fi analytics solutions that enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, and organizations. These solutions also include people-counting cameras, which facilitate accurate counts. They also employ weather information to determine the effect of inclement weather on store traffic and regulate the correlation of radiofrequency devices to security camera images to help identify persons of interest. Other factors, including government regulations to support more secure applications of Wi-Fi analytics and extensive investments in public infrastructure to build smart cities, hospitals, and transportation infrastructure and are expected to bolster the market growth in the coming years.

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global wi-fi analytics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment, application and industry vertical.

Breakup by Component:

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Solution 
  • Services
     

Breakup by Deployment:

  • Cloud-based
  • On-premises
     

Breakup by Application:

  • Wi-Fi Presence Analytics
  • Wi-Fi Marketing Analytics
     

Breakup by Industry Vertical:

  • Retail
  • Hospitality and Tourism
  • Sports and Entertainment
  • Transportation
  • Healthcare
  • Others
     

Breakup by Region:

 

 
 

 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Component, Deployment, Application, Industry Vertical, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global Wi-Fi analytics market was valued at US$ 13.8 Billion in 2023.

We expect the global Wi-Fi analytics market to exhibit a CAGR of 20.6% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the escalating adoption of the Internet-of-Things (IoT)-enabled smart devices for remote monitoring and minimizing human interaction to reduce the risk of the coronavirus infection, thereby positively influencing the global market for Wi-Fi analytics

The introduction of innovative Wi-Fi analytics which enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, organizations, etc., is primarily driving the global Wi-Fi analytics market.

Based on the component, the global Wi-Fi analytics market has been divided into solution and services. Currently, solution exhibits a clear dominance in the market.

Based on the deployment, the global Wi-Fi analytics market can be categorized into cloud-based and on-premises, where cloud-based currently accounts for the majority of the global market share.

Based on the application, the global Wi-Fi analytics market has been segregated into Wi-Fi presence analytics and Wi-Fi marketing analytics. Currently, Wi-Fi presence analytics hold the largest market share

Based on the industry vertical, the global Wi-Fi analytics market can be bifurcated into retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and others. Among these, the retail industry exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global Wi-Fi analytics market include Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited, and Yelp Inc.

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Wi-Fi Analytics Market Report by Component (Solution, Services), Deployment (Cloud-based, On-premises), Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), Industry Vertical (Retail, Hospitality and Tourism, Sports and Entertainment, Transportation, Healthcare, and Others), and Region 2024-2032
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