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The global wi-fi analytics market reached a value of US$ 9.0 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 34.2 Billion by 2027, exhibiting a CAGR of 25.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Wi-Fi analytics refers to the process of analyzing and collecting customer data from Wi-Fi access points, such as smartphones and laptops, for accessing detailed information on customer traffic, dwell time, and churn likelihood. The unique signal broadcasted by devices is used to recognize the associated device ID that tracks whether a person logs into the Wi-Fi or not. The data collected through associated devices is used by enterprise big-data software to clean, process, and apply advanced algorithm sets. Wi-Fi analytics aims at improving operations, trigger marketing, and track campaign results. As a result, there has been an increased demand for wi-fi analytics worldwide as it enables organizations to use the information available through wireless networks to make better decisions.
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The rising adoption of the internet of things (IoT)-enabled smart devices across the globe represents one of the key factors driving the market growth. This is further supported by the increasing number of smart cities, which has resulted in the installation of Wi-Fi hotspots in public places, like transportation hubs, shopping complexes, shared taxis, and train stations. Moreover, various companies are launching innovative Wi-Fi analytics solutions that enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, and organizations. These solutions also include people-counting cameras, which facilitate accurate counts. They also employ weather information to determine the effect of inclement weather on store traffic and regulate the correlation of radiofrequency devices to security camera images to help identify persons of interest. Other factors, including government regulations to support more secure applications of Wi-Fi analytics and extensive investments in public infrastructure to build smart cities, hospitals, and transportation infrastructure and are expected to bolster the market growth in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global wi-fi analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment, application and industry vertical.
Breakup by Component:
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Breakup by Deployment:
Breakup by Application:
Breakup by Industry Vertical:
Breakup by Region:
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.
|Base Year of the Analysis||2021|
|Segment Coverage||Component, Deployment, Application, Industry Vertical, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global Wi-Fi analytics market was valued at US$ 9.0 Billion in 2021.
We expect the global Wi-Fi analytics market to exhibit a CAGR of 25.8% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the escalating adoption of the Internet-of-Things (IoT)-enabled smart devices for remote monitoring and minimizing human interaction to reduce the risk of the coronavirus infection, thereby positively influencing the global market for Wi-Fi analytics
The introduction of innovative Wi-Fi analytics which enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, organizations, etc., is primarily driving the global Wi-Fi analytics market.
Based on the component, the global Wi-Fi analytics market has been divided into solution and services. Currently, solution exhibits a clear dominance in the market.
Based on the deployment, the global Wi-Fi analytics market can be categorized into cloud-based and on-premises, where cloud-based currently accounts for the majority of the global market share.
Based on the application, the global Wi-Fi analytics market has been segregated into Wi-Fi presence analytics and Wi-Fi marketing analytics. Currently, Wi-Fi presence analytics hold the largest market share
Based on the industry vertical, the global Wi-Fi analytics market can be bifurcated into retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and others. Among these, the retail industry exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global Wi-Fi analytics market include Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited, and Yelp Inc.
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