Women Apparel Market

Market Overview 2023-2028:

The global women apparel market size reached US$ 965.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,207.4 Billion by 2028, exhibiting a growth rate (CAGR) of 3.5% during 2023-2028. The rising influence of social media, advent of sustainable women apparel, and easy availability represent some of the key factors driving the market.

Changing Fashion and Aesthetic Trends Augmenting Market Growth

The women apparel market has been experiencing continuous growth. The emerging fashion trends and the rising influence of social media represent one of the primary drivers resulting in the increasing sales of women apparel. The fashion industry caters to a diverse range of consumers with different age groups, lifestyles, occasions, styles, and preferences.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

What is Women apparel?

Women apparel refers to the garments designed for and worn by women. It comprises t-shirts, jeans, leggings, shorts, skirts, tops, shirts, denim, sports, winter, casual, night, and ethnic wear. It is manufactured in various colors, sizes, and designs using comfortable fabrics, such as cotton, nylon, rayon, wool, and denim. It helps in improving the style and self-expression, offering comfort, boosting confidence, and protecting from the environmental impact like warmth in cold weather or sun prevention in hot weather. It is commonly available according to different seasons and cultural backgrounds that differ based on the sizes, colors, patterns and prints, fabric materials, and type of apparel.

COVID-19 Impact:

The COVID-19 pandemic outbreak has caused a significant impact on the women apparel industry and imposed unprecedented challenges on numerous countries. As the virus spread globally, many countries-imposed lockdown and social distancing measures, which led to a decline in consumer spending. This directly impacted the apparel industry, with several retailers and manufacturers experiencing reduced sales and profits. It also created a severe disturbance in the supply chain with many factories and production facilities forced to shut down or operate at reduced capacity due to safety concerns. This disrupted the flow of goods and caused delays in shipments resulting in a shortage of inventory for retailers. In addition, with people working from home, there was a shift in demand for clothing with improved comfort and casual wear. This led to a decline in sales of formal wear and occasion wear.

Women Apparel Market Trends:

There is an increase in consumer preferences for premium-quality women apparel, such as Indo-western clothes, jogger style jeans, and formal and informal clothes, which are available in innovative designs and trendy styles. This, coupled with the rising consciousness among individuals about their physical appearances, represents one of the major factors bolstering the market growth around the world. Moreover, product manufacturers are introducing environmentally sustainable women apparel manufactured using recyclable cloth materials and other novel variants to meet the requirement of consumers with sensitive skins to expand their consumer base. They are also focusing on financing various promotional activities like celebrity and social media influencer endorsements to improve their existing sales and profitability. In addition, rapid urbanization, busy lifestyles, and expanding purchasing power of consumers are driving the sales of women apparel through online retail channels that offer easy availability, convenience, vast product catalogs, discounted deals, and numerous payment methods. Apart from this, the growing trend of visual merchandising and fashion rental services is creating a positive outlook for the market. Furthermore, the increasing adoption of 3D knitting machines and rising collaboration between brands are strengthening the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global women apparel market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, season and distribution channel.

Product Type Insights:

• Tops and Dresses
• Bottom Wear
• Innerwear and Sleepwear
• Coats, Jackets and Suits
• Ethnic Wear
• Others
   

The report has provided a detailed breakup and analysis of the women apparel market based on the product type. This includes tops and dresses, bottom wear, innerwear and sleepwear, coats, jackets and suits, ethnic wear and others. According to the report, tops and dresses represented the largest segment due to the easy availability of a various designs in accordance with seasonal demand and requirements. Moreover, changing fashion trends is influencing the market positively. Some of the other factors impelling the market growth include the growing number of working women, increasing per capita income, and increased consumer spending capacity.

Season Insights:

• Summer Wear
• Winter Wear
• All Season Wear
   

A detailed breakup and analysis of the women apparel market based on the season has also been provided in the report. This includes summer wear, winter wear, and all season wear. According to the report, winter wear accounted for the largest market share as it is designed to keep the wearer warm and comfortable during the colder months. Moreover, it is available in various styles, colors, and designs that can be worn for various occasions.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others
   

A detailed breakup and analysis of the women apparel market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share due to the easy availability, convenience, wide collection, competitive pricing, discounts and promotions, brand offering and visibility, and offer in-store experience.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others) was the largest market for women apparel. The increasing preference for trendy apparel among the masses represents another major factor favoring the market growth in Europe. Moreover, the rising adoption of online shopping portals and mobile apps due to ease, comfort, and convenience is contributing to the market growth in the region. Besides this, the growing female workforce participation is creating a positive outlook for the market.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global women apparel market. Some of the companies covered in the report include:

• Adidas AG
• Burberry Group Plc
• Dolce & Gabbana
• Forever21
• Giorgio Armani S.p.A
• Industria de Diseño Textil, S.A.
• Kering
• L Brands Inc.
• LVMH
• PVH Corp.
• Prada S.p.A.
• Uniqlo Co. Ltd. (Fast Retailing Co. Ltd.)
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the women apparel market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global women apparel market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the women apparel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.