Yoga Mat Market

Market Outlook 2023-2028:

The global yoga mat market size reached US$ 14.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 5.5% during 2023-2028. The growing health and fitness consciousness among the masses, the development of premium and eco-friendly yoga mats, and the rising number of fitness clubs and yoga centers across the globe represent some of the key factors driving the market.

Yoga mats are small mats used by individuals during yoga to provide cushioning and traction. They are usually manufactured from plastics, rubbers, Hessian, cotton, jute, and thermoplastic elastomer (TPE) materials. They grip the surface tightly to establish solid contact with the floor, acting as a non-slip and comfortable surface to provide support and stability while holding yoga poses or performing a range of exercises. These mats are foldable, convenient, easy to carry, and hygienic. They are widely available in numerous styles, thicknesses, prints, grips, weights, prices, colors, patterns, and surface textures. At present, yoga mats are gaining immense popularity as essential accessories among the masses since they assist in practicing yoga safely and comfortably. 

Yoga Mat Market Trends:

As a result of the growing health and fitness consciousness among consumers due to the widespread prevalence of various lifestyle conditions, such as obesity, cardiovascular diseases (CVDs), and hypertension, there has been a significant shift toward adopting healthy and active lifestyles. This, coupled with the increasing participation of individuals in sports, outdoor, and physical training activities, represents the primary factor driving the market growth. Additionally, the expanding working population, hectic schedules, and busy lifestyles have led to a rise in stress and anxiety levels among the masses. In line with this, the surging popularity of yoga as one of the most effective ways to keep the body and mind healthy has catalyzed market growth. Besides this, the growing awareness about numerous physical and mental health benefits associated with yoga, such as aiding weight loss, promoting blood circulation, improving focus and concentration, and reducing stress levels, is another major growth-inducing factor. Furthermore, the leading manufacturers are developing yoga mats made from eco-friendly materials, such as jute and organic cotton, to expand their product portfolios and customer base. Along with this, the launch of premium yoga mats and innovative product variants with antimicrobial, antibacterial, and antifungal properties has propelled the market growth. Other factors, including the introduction of yoga mats with ultraviolet (UV) resistance, the emerging trend of on-the-go workouts, favorable government initiatives promoting yoga and Ayurveda, easy product availability via e-commerce platforms, and increasing establishment of yoga studios and fitness clubs, are also creating a positive market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global yoga mat market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on material, end use and distribution channel.

Material Insights:

• PVC
• TPE
• Rubber
• Cotton and Jute
• Others
   

The report has provided a detailed breakup and analysis of the yoga mat market based on the material. This includes PVC, TPE, rubber, cotton and jute, and others. According to the report, PVC represented the largest segment.

End Use Insights:

• Yoga and Fitness Clubs
• Household
• Others
   

A detailed breakup and analysis of the yoga mat market based on the end use has also been provided in the report. This includes yoga and fitness clubs, household, and others. According to the report, yoga and fitness clubs accounted for the largest market share.

Distribution Channel Insights:

• Supermarket and Hypermarket
• Specialty Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the yoga mat market based on the distribution channel has also been provided in the report. This includes supermarket and hypermarket, specialty stores, online stores and others. According to the report, specialty stores accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for yoga mats. Some of the factors driving the North America yoga mat market included the rising consumer inclination toward healthy and active lifestyles, growing awareness about the health benefits of yoga, a large number of yoga studios in the region, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global yoga mat market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Adidas AG, ALO LLC (Color Image Apparel Inc.), Barefoot Yoga Co, Ecoyoga Ltd, EuProMed s.r.o., Hugger Mugger, JadeYoga, Liforme Ltd., Lululemon Athletica, Manduka, prAna (Columbia Sportswear), Yaazhtex, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global yoga mat market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global yoga mat market?
• What is the impact of each driver, restraint, and opportunity on the global yoga mat market?
• What are the key regional markets?
• Which countries represent the most attractive yoga mat market?
• What is the breakup of the market based on the material?
• Which is the most attractive material in the yoga mat market?
• What is the breakup of the market based on the end use?
• Which is the most attractive end use in the yoga mat market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the yoga mat market?
• What is the competitive structure of the global yoga mat market?
• Who are the key players/companies in the global yoga mat market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the yoga mat market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global yoga mat market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the yoga mat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.