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The global yoga mat market is expected to grow at a CAGR of around 5% during the forecast period (2021-2026). Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.
Yoga mats are fabricated using Hessian, plastics, rubbers, and corks to provide a non-slip and cushioned surface while holding different yoga poses safely and comfortably. These mats are available in a vast array of prints, styles, thicknesses, compositions, grips, weight, prices, colors, patterns, and surface textures. In addition, several manufacturers are offering yoga mats in premium designs with antimicrobial, bacterial and fungal properties. They are also developing eco-friendly mats with natural materials, such as jute and organic cotton, and generating an online presence to expand their consumer base.
Rising participation in sports and physical training activities among individuals on account of sedentary lifestyles, hectic schedules, and the increasing prevalence of chronic diseases represents one of the key factors impelling the market growth. Moreover, yoga mats are generally made using polyvinyl chloride (PVC) that do not break down in landfills and are difficult and costly to recycle. This, along with rising environmental concerns, is positively influencing the adoption of eco-friendly yoga mats around the world. Besides this, the growing popularity of outdoor and adventure activities, in confluence with the burgeoning travel and tourism industry, is catalyzing the demand for travel mats. These mats are foldable, comfortable, and easy to carry and can be used anywhere. The rising trend of on-the-go workout is also bolstering the market growth. Furthermore, the leading manufacturers are offering products that are ultraviolet (UV) resistant and have closed-cell construction to prevent germs from being absorbed onto the mat. Additionally, the increasing preference for the online, hassle-free shopping experience due to boosting sales of smartphones, along with the rising influence of social networking platforms, is creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global yoga mat market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, material, end use and distribution channel.
Breakup by Material:
Breakup by End Use:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adidas AG, ALO LLC (Color Image Apparel Inc.), Barefoot Yoga Co, Ecoyoga Ltd, EuProMed s.r.o., Hugger Mugger, JadeYoga, Liforme Ltd., Lululemon Athletica, Manduka, prAna (Columbia Sportswear) and Yaazhtex.
|Base Year of the Analysis||2020|
|Segment Coverage||Material, End Use, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Adidas AG, ALO LLC (Color Image Apparel Inc.), Barefoot Yoga Co, Ecoyoga Ltd, EuProMed s.r.o., Hugger Mugger, JadeYoga, Liforme Ltd., Lululemon Athletica, Manduka, prAna (Columbia Sportswear) and Yaazhtex.|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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