Europe Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Country 2025-2033

Europe Online Gambling Market Overview:

The Europe online gambling market size reached USD 43.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 76.7 Billion by 2033, exhibiting a growth rate (CAGR) of 6.3% during 2025-2033. The rising demand for convenient gambling options, the easy accessibility of online gambling compared to traditional gambling, and the growing popularity of live casinos with real-time gaming experiences represent some of the key factors driving the market growth. According to the European Gaming and Betting Association (EGBA) and H2 Gambling Capital's 2025 report, mobile devices generated 58% of online gambling revenue in 2024, up from 56% in 2023.

Europe Online Gambling Market Analysis:

• Major Market Drivers: The rising hardware and software innovations in online gambling, continuous adoption of smartphones, advanced internet facilities, rapid digitalization, etc., are stimulating the market growth. Moreover, many European countries have implemented or are considering legal frameworks to regulate online gambling, providing a clear legal environment for operators and players alike, thereby bolstering the European online gaming market size.
• Key Market Trends: Widespread adoption of mobile gambling, live dealer games, esports betting, etc., are expected to proliferate the market growth. In addition, some online gambling operators are exploring the integration of cryptocurrencies as payment options. Cryptocurrencies offer benefits such as enhanced security, anonymity, and lower transaction costs, thereby contributing to the Europe online gambling market demand.
• Geographical Trends: The United Kingdom acquired the largest share. The country is known for its innovative online gambling industry, constantly introducing new technologies and features to enhance the gaming experience. This includes advancements in live dealer games, virtual reality, augmented reality, and gamification elements, all of which attract and retain players.
• Challenges and Opportunities: A fragmented regulatory landscape, compliance costs, anti-money laundering regulations, and gambling obligations are some of the challenges that the market is facing. Despite regulatory challenges, the European online gambling market continues to grow, driven by the increasing consumer demand for online gaming and betting options. As more countries legalize and regulate online gambling, there are several online gambling market opportunities in Europe for operators to expand their market reach and capture new customers.

Europe Online Gambling Market Trends:

Rising Internet Penetration

As internet penetration increases across Europe, more people gain access to online gambling platforms. For instance, according to the report published by the European Commission in May 2024, internet users in Europe reached 91% in 2023, up from 67% in 2010. Moreover, in Europe nearly 74 million people are expected to use online gambling in Europe by 2029. By 2024, the percentage of users in the online gambling sector will be 12.5%. This expanded reach allows operators to target a larger audience and tap into previously underserved markets. Moreover, the rise in smartphone ownership and mobile internet access contributes to the growth of online casino EU. For instance, approximately 459 million smartphone subscriptions were registered in Western Europe in 2023; this number is expected to change in the near future. With mobile-friendly websites and dedicated gambling apps, players can enjoy their favorite games anytime, anywhere, further driving the growth of the online gambling market.

Technological Advancement

Technological advancements in mobile devices and internet connectivity have fueled the rise of Europe mobile gambling. The development of powerful smartphones and tablets, coupled with faster internet services, has made it possible for players to enjoy a wide range of gambling experiences. For instance, in March 2024, Orange Polska launched fiber services up to 8Gbps-dubbed ultrafast orange fiber in Warsaw and Krakow. In line with this, in October 2023, the European Commission launched the worldwide forum of its flagship foreign infrastructure investment scheme. The EU's Global Gateway plan is intended to invest EUR 300 Billion in infrastructure development worldwide by 2027, including high-speed internet connections. Also, in April 2024, Paratus launched an express fast-speed internet connection between Johannesburg and Europe in order to reduce connectivity latency to 123 milliseconds. This is further positively influencing the online casino European market forecast. Technological innovations have led to the development of live casino Europe games, which bridge the gap between online and land-based casinos. Live dealer games use advanced streaming technology to offer real-time gameplay with professional dealers, creating an immersive and interactive gaming experience for players.

Favorable Government Policies

Clear and favorable government regulations create a legal framework that allows online gambling operators to operate legally and transparently. When governments legalize and regulate online gambling, it provides operators with the necessary licenses and permits to offer their services, thereby legitimizing the industry and fostering consumer trust. For instance, according to the report published by the European Gaming and Betting Association in May 2024, the majority of European countries have adopted a multi-licensing strategy, enabling numerous organizations to offer online gambling services within their borders, subject to regulatory requirements. Moreover, in April 2024, 3 Oaks Gaming obtained a Class 2 Romania license from the National Gaming Office. This is further providing lucrative opportunities for EU online casinos. In addition, favorable regulations open up access to new markets for online gambling operators. When governments create a regulated, secured environment with reasonable licensing requirements and taxation policies, it encourages both domestic and international operators to enter the market. This competition leads to innovation, better quality services, and increased consumer choice.

AI and Data Analytics Transforming the Online Gambling Landscape

The integration of artificial intelligence (AI) and data analytics is revolutionizing the online gambling Europe market. AI is being used to personalize player experiences, predict behavior, and optimize game design. With advanced algorithms, operators can tailor marketing strategies to individual preferences, enhancing user engagement and retention. Meanwhile, data analytics provides insights into player patterns, helping operators improve decision-making and anticipate market trends. This reliance on data-driven strategies is not only boosting operational efficiency but also offering a competitive edge to gambling platforms. By leveraging these technologies, companies can offer better customer support, dynamic promotions, and more exciting gameplay, all while enhancing player satisfaction and loyalty in an increasingly competitive marketplace.

Expanding Esports Betting and Its Role in Gambling's New Frontier

Esports betting has emerged as one of the most dynamic and rapidly growing trends in Europe’s online casino in Europe market. As competitive gaming continues to gain mainstream popularity, sportsbooks are integrating esports betting into their platforms, offering odds on high-profile tournaments like League of Legends, Dota 2, and CS:GO. This growth is fueled by a younger, tech-savvy demographic that is not only passionate about gaming but also open to betting on esports events. Esports betting is proving to be a lucrative segment, as it combines the appeal of traditional sports with the fast-paced nature of video games. As the gaming community and betting market converge, esports is set to continue expanding and reshaping the gambling in Europe statistics.

Meeting Diverse Player Demands with Broader Game Variety

Top 10 European online casinos are significantly diversifying their game portfolios to meet the evolving preferences of their player base. Traditional games like poker, blackjack, and slots remain popular, but operators are introducing a wide range of innovative game types to attract both new players and retain existing ones. Live dealer games, virtual sports, and skill-based gambling options are rapidly becoming standard offerings on many platforms. This variety allows players to explore different formats, from high-stakes virtual betting to interactive game mechanics. With an increasing demand for immersive and varied gambling experiences, platforms are pushing the boundaries of what’s available, ensuring there’s something for everyone, whether they’re seasoned gamblers or newcomers.

Cryptocurrency Integration in Online Gambling Payments

Cryptocurrencies, such as Bitcoin and Ethereum, are steadily becoming a preferred payment method in Europe’s online gambling statistics sector. The shift toward digital currencies offers players greater privacy, faster transactions, and lower fees compared to traditional banking methods. Gambling platforms are increasingly embracing these decentralized currencies as part of their payment systems, providing users with an alternative to conventional deposit and withdrawal options. This trend is particularly appealing to users looking for secure and anonymous transactions. As regulatory frameworks evolve to accommodate cryptocurrency usage, the adoption of digital currencies in online gambling is expected to rise, with more platforms offering them as standard payment methods. The move promises a more flexible, efficient, and modern approach to online gambling payments.

Strengthening Responsible Gambling Practices

The market is becoming increasingly focused on responsible gambling, driven by both regulatory requirements and consumer demand. Operators are prioritizing player welfare by offering tools and features such as self-exclusion, reality checks, and deposit limits to help users control their gambling habits. Many platforms are working closely with industry regulators and advocacy organizations to promote safer gambling environments. Additionally, there’s a growing emphasis on transparency, with operators implementing clear messaging around the risks of gambling and offering support for individuals affected by addiction. As part of this push, operators are also investing in educational initiatives to raise awareness about responsible gambling practices, ensuring players have the resources and support they need to gamble safely and responsibly.

Europe Online Gambling Market Growth Factors:

Innovative Marketing and Advertising Strategies

In the competitive online casino European market, operators are embracing innovative marketing and advertising strategies to reach and retain a diverse player base. Digital advertising, including social media campaigns, search engine ads, and targeted promotions, is central to these efforts, allowing brands to engage with users across various online platforms. Data-driven advertising enables personalized campaigns based on player behavior, maximizing relevance and boosting conversions. Influencer partnerships and sponsorships, particularly in sports and esports, are expanding brand visibility and connecting with passionate audiences. Mobile advertising, through push notifications and in-app promotions, is becoming increasingly vital as players prefer gambling on the go. These integrated marketing and advertising tactics are essential for driving player engagement and maintaining long-term market growth.

Breakup by Game Type:

• Sports Betting
  • Football
  • Horse Racing
  • E-Sports
  • Others
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
• Others

Sports betting represents the most popular game type

The report has provided a detailed breakup and analysis of the online gambling market based on the game type. This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others. According to the report, sports betting represented the largest segment.

As per the Europe online gambling market outlook, sports betting holds a significant share of the European online gambling market. Its popularity stems from several factors, including the widespread appeal of sports, the excitement of predicting outcomes, and the accessibility of online platforms. Europe has a strong tradition of sports culture, with football (soccer), basketball, tennis, and other sports attracting millions of fans. Additionally, the rise of online betting platforms has made it easier for people to place bets from the comfort of their homes or on the go via mobile devices. This convenience has contributed to the growth of the sports betting sector in Europe. For instance, in May 2024, BF Group, a gaming and betting industry innovator, introduced the latest version of their complete platform, which is suited for sports betting and casino operators. This is expanding the online gambling market in Europe.

Breakup by Device:

• Desktop
• Mobile
• Others

Desktop hold the largest share in the market

A detailed breakup and analysis of the online gambling market based on the device has also been provided in the report. This includes desktop, mobile, and others. According to the report, desktop represented the largest segment.

According to the Europe online gambling market overview, desktop platforms hold a considerable share of the market, particularly for certain types of online gambling experiences. For example, complex games such as online poker or live dealer casino games may be more comfortably played on larger screens. Additionally, some players of online casino in Europe still prefer the larger interface and more immersive experience that desktop platforms offer, especially for activities like sports betting, where they may want to analyze statistics or watch live streams alongside placing bets. For instance, in August 2023, MGM Resorts launched BetMGM iGaming and online sports betting in the United Kingdom for desktop and mobile apps.

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

United Kingdom exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others. According to the report, the United Kingdom was the largest market for Europe online gambling.

According to the Europe online gambling market statistics, some of the factors driving the United Kingdom online gambling market included the wide range of games and betting options, increasing number of internet users, legalization of online gambling, etc. The UK has a well-established regulatory framework for online gambling, which provides a secure and transparent environment for operators and players. Regulation instills confidence among consumers, which in turn encourages growth in the market. In addition, online gambling offers unparalleled convenience for players, allowing them to access a wide range of betting options from the comfort of their homes or on the go via mobile devices. The 24/7 availability of online gambling platforms makes it highly accessible to a broad audience. For instance, in April 2024, Kaizen Gaming partnered with BVGroup to launch its Betano Brand in the UK. This is expanding the online gambling market size by country.

Largest Online Gambling Companies in Europe:

The report has also provided a comprehensive analysis of the competitive landscape in the Europe online gambling market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report.

The report provides a comprehensive analysis of the competitive landscape in the Europe online gambling market with detailed profiles of all major companies, including:

• Betsson AB
• 888 Holdings PLC
• The Stars Group Inc.
• Entain PLC
• Caesars Entertainment, Inc.
• William Hill PLC
• Bet365 Group Ltd.
• Paddy Power Betfair PLC
• Ladbrokes Coral Group PLC

Europe Online Gambling Market News:

• July 2025: Germany's Spielbanken Bayern launched new online live casino solutions in collaboration with Stakelogic, marking a milestone in the country's iGaming market. On 28 May 2025, Automatic Roulettes went live, with more Roulette and Blackjack games to follow. Bavaria, the first German state to offer online live casino games, has been working closely with regulators and Stakelogic since 2025 to deliver a secure and compliant gaming experience.
• May 2024: New live casino supplier, Live88, launched an I-gaming platform. The new brand intends to supply premium casino titles to operators, with dedicated tables that can be fully branded and adjusted to specific requirements.
• May 2024: BF Group, a gaming and betting industry innovator, introduced the latest version of their complete platform, which is suited for sports betting and casino operators.
• April 2024: Kaizen Gaming partnered with BVGroup to launch its Betano Brand in the UK.

Europe Online Gambling Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe online gambling market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe online gambling market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe online gambling industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.