Market Overview:
The Africa tobacco products market grew at a CAGR of around 5% during 2015-2020. Tobacco is an agricultural product derived from the leaves of the Genus Nicotiana plant that contains an addictive drug named nicotine. Nicotine consists of a stimulant that triggers complex biochemical and neurotransmitter disruptions in the human body. Tobacco is widely available in different varieties, including oriental, flue-cured, burley, and fire-cured tobacco. These varieties are extensively used in cigarettes, hookah, snus, e-cigarettes, cigars, cigarillos, etc. In Africa, the increasing number of smokers based on hectic consumer lifestyles and early exposure to tobacco consumption is driving the market for tobacco products.

The rising consumer disposable income levels coupled with the wide availability of diverse product ranges, including cigarettes, snuff, shisha, etc., are augmenting the market for tobacco products in Africa. Apart from this, the growing consumer concerns towards the high prevalence of numerous respiratory disorders due to smoking tobacco have led to a gradual shift towards chewing-based product alternatives. Furthermore, the increasing popularity of smokeless tobacco that contain higher nicotine content in comparison to cigarettes is also propelling the market growth in Africa. Additionally, the rising penetration of numerous international players has led to the introduction of sophisticated products in the market. Several manufacturers are launching innovative flavors, such as saffron, apple, cinnamon, berry, etc., of tobacco products to attract a larger consumer base in the region. Besides this, the improving consumer living standards have led to the increasing per capita expenditures on premium and high-quality tobacco products, such as cigars and cigarillos. Looking forward, IMARC Group expects the Africa tobacco products market to continue its moderate growth during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Africa tobacco products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, type, application, gender, age group and distribution channel.
Breakup by Type:
- Oriental
- Flue Cured
- Burley
- Others
Breakup by Application:
- Cigarette
- Hookah
- E-Cigarettes
- Cigars and Cigarillos
- Pipe Tobacco
- Chewing Tobacco
- Others
Breakup by Gender:
Breakup by Age Group:
- Below 18 years
- 18-34 years
- 35-54 years
- Above 55 years
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Tobacconist
- Online Stores
- Others
Breakup by Country:
- South Africa
- Nigeria
- Morocco
- Malawi
- Zambia
- Zimbabwe
- Rest of Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being British American Tobacco Services South Africa (Pty) Ltd. (British American Tobacco Plc), CarniLinx (Pty) Ltd (Carnilinx Tobacco Company), Folha Manufactures (Pty) Ltd., Gold Leaf Tobacco Corporation (Pty) Ltd., Home of Cut Rag (Pty) Ltd., Imperial Brands Plc, Japan Tobacco Inc., Philip Morris South Africa (Pty) Ltd. (Philip Morris International Inc.), Savanna Tobacco and United Tobacco Group (Pty) Ltd.
Key Questions Answered in This Report:
- How has the Africa tobacco products market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Africa tobacco products market?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the gender?
- What is the breakup of the market based on the age group?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the country?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Africa tobacco products market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Africa Tobacco Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Oriental
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flue Cured
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Burley
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Cigarette
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Hookah
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 E-Cigarettes
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Cigars and Cigarillos
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Pipe Tobacco
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Chewing Tobacco
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 Market Breakup by Gender
8.1 Men
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Women
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Age Group
9.1 Below 18 years
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 18-34 years
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 35-54 years
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Above 55 years
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Convenience Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Tobacconist
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online Stores
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Country
11.1 South Africa
11.1.1 Market Trends
11.1.2 Market Breakup by Type
11.1.3 Market Breakup by Application
11.1.4 Market Breakup by Gender
11.1.5 Market Breakup by Age Group
11.1.6 Market Breakup by Distribution Channel
11.1.7 Market Forecast
11.2 Nigeria
11.2.1 Market Trends
11.2.2 Market Breakup by Type
11.2.3 Market Breakup by Application
11.2.4 Market Breakup by Gender
11.2.5 Market Breakup by Age Group
11.2.6 Market Breakup by Distribution Channel
11.2.7 Market Forecast
11.3 Morocco
11.3.1 Market Trends
11.3.2 Market Breakup by Type
11.3.3 Market Breakup by Application
11.3.4 Market Breakup by Gender
11.3.5 Market Breakup by Age Group
11.3.6 Market Breakup by Distribution Channel
11.3.7 Market Forecast
11.4 Malawi
11.4.1 Market Trends
11.4.2 Market Breakup by Type
11.4.3 Market Breakup by Application
11.4.4 Market Breakup by Gender
11.4.5 Market Breakup by Age Group
11.4.6 Market Breakup by Distribution Channel
11.4.7 Market Forecast
11.5 Zambia
11.5.1 Market Trends
11.5.2 Market Breakup by Type
11.5.3 Market Breakup by Application
11.5.4 Market Breakup by Gender
11.5.5 Market Breakup by Age Group
11.5.6 Market Breakup by Distribution Channel
11.5.7 Market Forecast
11.6 Zimbabwe
11.6.1 Market Trends
11.6.2 Market Breakup by Type
11.6.3 Market Breakup by Application
11.6.4 Market Breakup by Gender
11.6.5 Market Breakup by Age Group
11.6.6 Market Breakup by Distribution Channel
11.6.7 Market Forecast
11.7 Rest of Africa
11.7.1 Market Trends
11.7.2 Market Breakup by Type
11.7.3 Market Breakup by Application
11.7.4 Market Breakup by Gender
11.7.5 Market Breakup by Age Group
11.7.6 Market Breakup by Distribution Channel
11.7.7 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Price Analysis
14.1 Key Price Indicators
14.2 Price Structure
14.3 Price Trends
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 British American Tobacco Services South Africa (Pty) Ltd. (British American Tobacco Plc)
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 CarniLinx (Pty) Ltd (Carnilinx Tobacco Company)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Folha Manufactures (Pty) Ltd.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Gold Leaf Tobacco Corporation (Pty) Ltd.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Home of Cut Rag (Pty) Ltd.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 Imperial Brands Plc
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Japan Tobacco Inc.
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Philip Morris South Africa (Pty) Ltd. (Philip Morris International Inc.)
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 Savanna Tobacco
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.10 United Tobacco Group (Pty) Ltd.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
List of Figures
Figure 1: Africa: Tobacco Products Market: Major Drivers and Challenges
Figure 2: Africa: Tobacco Products Market: Sales Value (in Million US$), 2015-2020
Figure 3: Africa: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 4: Africa: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 5: Africa: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 6: Africa: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 7: Africa: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 8: Africa: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 9: Africa: Tobacco Products Market: Breakup by Country (in %), 2020
Figure 10: Africa: Tobacco Products (Oriental) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Africa: Tobacco Products (Oriental) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 12: Africa: Tobacco Products (Flue Cured) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Africa: Tobacco Products (Flue Cured) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 14: Africa: Tobacco Products (Burley) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Africa: Tobacco Products (Burley) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 16: Africa: Tobacco Products (Other Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Africa: Tobacco Products (Other Types) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 18: Africa: Tobacco Products (Cigarette) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Africa: Tobacco Products (Cigarette) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 20: Africa: Tobacco Products (Hookah) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Africa: Tobacco Products (Hookah) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 22: Africa: Tobacco Products (E-Cigarettes) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Africa: Tobacco Products (E-Cigarettes) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 24: Africa: Tobacco Products (Cigars and Cigarillos) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Africa: Tobacco Products (Cigars and Cigarillos) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 26: Africa: Tobacco Products (Pipe Tobacco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Africa: Tobacco Products (Pipe Tobacco) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 28: Africa: Tobacco Products (Chewing Tobacco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Africa: Tobacco Products (Chewing Tobacco) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 30: Africa: Tobacco Products (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Africa: Tobacco Products (Other Applications) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 32: Africa: Tobacco Products (Men) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Africa: Tobacco Products (Men) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 34: Africa: Tobacco Products (Women) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Africa: Tobacco Products (Women) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 36: Africa: Tobacco Products (Below 18 years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Africa: Tobacco Products (Below 18 years) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 38: Africa: Tobacco Products (18-34 years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Africa: Tobacco Products (18-34 years) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 40: Africa: Tobacco Products (35-54 years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Africa: Tobacco Products (35-54 years) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 42: Africa: Tobacco Products (Above 55 years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Africa: Tobacco Products (Above 55 years) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 44: Africa: Tobacco Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Africa: Tobacco Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 46: Africa: Tobacco Products (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Africa: Tobacco Products (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 48: Africa: Tobacco Products (Tobacconist) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Africa: Tobacco Products (Tobacconist) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 50: Africa: Tobacco Products (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Africa: Tobacco Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 52: Africa: Tobacco Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Africa: Tobacco Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021- 2026
Figure 54: South Africa: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: South Africa: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 56: South Africa: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 57: South Africa: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 58: South Africa: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 59: South Africa: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 60: South Africa: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Nigeria: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Nigeria: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 63: Nigeria: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 64: Nigeria: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 65: Nigeria: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 66: Nigeria: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 67: Nigeria: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Morocco: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Morocco: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 70: Morocco: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 71: Morocco: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 72: Morocco: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 73: Morocco: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 74: Morocco: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Malawi: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Malawi: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 77: Malawi: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 78: Malawi: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 79: Malawi: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 80: Malawi: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 81: Malawi: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Zambia: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Zambia: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 84: Zambia: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 85: Zambia: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 86: Zambia: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 87: Zambia: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 88: Zambia: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Zimbabwe: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Zimbabwe: Tobacco Products Market: Breakup by Type (in %), 2020
Figure 91: Zimbabwe: Tobacco Products Market: Breakup by Application (in %), 2020
Figure 91: Zimbabwe: Tobacco Products Market: Breakup by Gender (in %), 2020
Figure 93: Zimbabwe: Tobacco Products Market: Breakup by Age Group (in %), 2020
Figure 94: Zimbabwe: Tobacco Products Market: Breakup by Distribution Channel (in %), 2020
Figure 95: Zimbabwe: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Rest of Africa: Tobacco Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 97: Rest of Africa: Tobacco Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 98: Africa: Tobacco Products Industry: SWOT Analysis
Figure 99: Africa: Tobacco Products Industry: Value Chain Analysis
Figure 100: Africa: Tobacco Products Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Africa: Tobacco Products Market: Key Industry Highlights, 2020 and 2026
Table 2: Africa: Tobacco Products Market Forecast: Breakup by Type (in Million US$), 2021- 2026
Table 3: Africa: Tobacco Products Market Forecast: Breakup by Application (in Million US$), 2021- 2026
Table 4: Africa: Tobacco Products Market Forecast: Breakup by Gender (in Million US$), 2021- 2026
Table 5: Africa: Tobacco Products Market Forecast: Breakup by Age Group (in Million US$), 2021- 2026
Table 6: Africa: Tobacco Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2021- 2026
Table 7: Africa: Tobacco Products Market Forecast: Breakup by Country (in Million US$), 2021- 2026
Table 8: Africa: Tobacco Products Market: Competitive Structure
Table 9: Africa: Tobacco Products Market: Key Players