Athletic Footwear Market

Market Overview:

The global athletic footwear market size reached US$ 121.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 173.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The growing popularity of sports and fitness regimens among the masses, increasing significance of fashion and lifestyle, rising number of professional athletes and sports teams endorsing and sponsoring products, and technological improvements are some of the key factors impelling the market growth.

Athletic Footwear Market Analysis:

• Major Market Drivers: The athletic footwear market exhibits steady growth attributed to the growing interest and participation in sports and fitness routines.
• Key Market Trends: Technological advancements in footwear, including improved materials and designs, which enhance performance, comfort, and durability are offering a favorable athletic footwear market outlook.
• Geographical Trends: North America dominates the market, driven by the high sports participation rate and the presence of major sports brands.
• Competitive Landscape: Some of the major market players in the industry include Adidas AG, ASICS Corporation, New Balance Inc., Nike Inc., Puma SE, SKECHERS Inc., among many others.
• Challenges and Opportunities: Challenges include the price sensitivity among individuals in developing regions, coupled with the proliferation of counterfeit products that affect brand reputation and revenue. However, opportunities through technological developments like the integration of smart technology and digital tools into footwear are offering customized experiences and attracting buyers.
   

Athletic Footwear Industry Trends/Drivers:

Increasing Global Interest in Sports and Fitness Activities

The increasing popularity of various sports and fitness regimens among the masses is leading to the creation of footwear specifically made for such activities. Athletes and active individuals are looking for footwear that offers comfort and support to maximize their performance and reduce the chance of injury. The rising recognition among individuals about the advantages of regular exercise is contributing to athletic footwear market growth. In April 2024, Adidas introduced 49 styles of shoes to choose from, mirroring the nine sponsored nations, 41 disciplines, and the 2024 Olympic and Paralympic Games in Paris.

Rising Influence of Fashion and Lifestyle Trends

Sports shoes and sneakers are combining fashion and utility to create a statement in footwear. There is need for stylish and attractive designs as sports footwear is being worn with regular clothing. Influencers, celebrities, and fashion designers are collaborating with brands to improve the appeal of sports footwear. For example, Asics partnered with Naruto Shippuden in 2023 to create the GEL-NYC sneakers, which were designed to appeal to fans of the popular anime. The Uzumaki Clan and Hidden Leaf Village symbols, as well as other well-known anime icons, are included in the black design of these sneakers with orange highlights. The growing popularity of personalized athletic footwear among individuals to showcase personal style is positively influencing the market.

Advancements in Technology

Improvements in manufacturing processes, materials, and cushioning systems are enhancing the overall support, energy return, and shock absorption of footwear. Lightweight materials minimize the strain on shoes, improving dexterity and quickness. Comfort and ventilation are enhanced with moisture-wicking materials and breathable clothing. Improvements in outsole structure offer better resilience and traction. Integration of wearable technology also makes it possible to collect and analyze performance data on an individual basis. Technological innovations improve sports performance and attract buyers looking for innovative features. Adidas launched the Solarthon golf shoe in 2021, which supports the End Plastic Waste campaign of the company and offers lightweight comfort due to a Primeblue textile upper composed of at least 50% recycled plastic. With a spikeless Fishscale Traxion outsole and a full-length Boost midsole, it offers improved stability and grip on the course.

Athletic Footwear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global athletic footwear market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product type, distribution channel, and end user.

Breakup by Product Type:

• Aerobic Shoes
• Running Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Sports Shoes
   

Running shoes represent the most popular product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes aerobic shoes, running shoes, walking shoes, trekking and hiking shoes, and sports shoes. According to the report, running shoes accounted for the largest market share.

Aerobic shoes are made for high-intensity aerobic activities, including dance routines, aerobic courses, and aerobics. They offer superior cushioning and stress absorption to preserve the feet and joints during vigorous exercises. They are made of lightweight materials and flexible soles to enable rapid and agile movements. The rising popularity of aerobic exercises and fitness programs is driving the demand for aerobic shoes.

Running shoes are created to provide higher support, stability, and cushioning to runners. They offer durable outsoles with improved grip, breathable uppers, and cutting-edge cushioning technology. The growing interest in running as a leisure and fitness activity among the masses as well as their involvement in marathons and races, is driving the demand for running shoes. In May 2022, for appealing to both professional athletes and casual runners, Nike launched the Alphafly 3, their latest running super shoe, which broke the world record for marathon running. The shoe has innovations, including an expanded high-stack midsole and better comfort aspects.

Walking shoes are intended for people who like to take leisurely strolls or indulge in regular walking. Shock absorption, support, and comfort are given top priority in these shoes. Their flexible outsoles, breathable fabrics, and cushioned insoles provide a comfortable and seamless walking experience.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
   

The majority of the athletic footwear are distributed through specialty stores

A detailed breakup and analysis of the supermarkets and hypermarkets market based on the distribution channel has also been provided in the report, this includes supermarkets and hypermarkets, specialty stores, brand outlets, and online channels. According to the report, specialty stores represented the largest segment.

Supermarkets and hypermarkets offer an easy one-stop shopping experience for buyers. These big retail establishments provide a vast selection of sports footwear selections from different manufacturers at affordable costs. Their product selection and accessibility draw in a wide range of buyers, including fitness enthusiasts and casual athletes, strengthening the market growth.

Specialty stores, including sports retailers and dedicated athletic shoe shops, are influencing the market growth. These retailers provide a customized shopping experience with their targeted selection of sports footwear alternatives and their experienced personnel. They provide professional guidance, fitting services, and a carefully chosen assortment of performance-oriented footwear, all with an emphasis on meeting the demands of athletes and sports enthusiasts. Specialty stores establish themselves as a destination for buyers looking for premium athletic shoes owing to their specialized knowledge and customized products.

Brand outlets, which display latest collections and exclusives from specific brands, are important market drivers. These stores provide clients with a direct route to genuine, branded athletic footwear. Brand shops frequently create a distinctive retail environment by showcasing promotions and displays with a brand theme that draw enthusiasts and brand loyalists. People interact with the brand identity, innovations, and product offers through them. Specific sports footwear brands are more in demand among buyers and have a stronger market presence.

Breakup by End User:

• Men
• Women
• Kids
   

Men hold the majority of the overall market share

The report has also provided a comprehensive analysis based on end user, which include men, women and kids. According to the report, men accounted for the largest market share.

Nowadays, there has been a significant increase in the popularity of athletic footwear among men. Men have historically been associated with sports and athletic activities, and they continue to be a significant consumer group for athletic footwear. Men engage in various sports such as basketball, soccer, running, tennis, and more, requiring specific athletic shoes designed for their needs. As a result, several athletic shoe brands now offer a wide range of options for men, prioritizing factors like stability, durability, and performance-enhancing features when selecting athletic footwear.

Over the years, there has been a significant increase in the participation of women in sports and fitness activities. As a result, athletic footwear brands have recognized the need to cater to women's specific requirements. Women's athletic shoes are designed to accommodate differences in foot shape and biomechanics. They may include features such as improved arch support, narrower heel construction, and more feminine designs to cater to women's preferences and provide them with comfort and performance during physical activities.

Kids and teenagers involved in physical education classes, sports teams, or recreational activities also require athletic footwear suitable for their age and activity level. Athletic footwear designed for kids often includes features like enhanced flexibility, lightweight construction, and additional protection to support their growing feet and promote proper development. In September 2023, the first children shoe collection from Atoms, which retails for $65, featured the Model 123 in eye-catching hues and was built for comfort and durability.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance in the market, accounting for the majority of the overall athletic footwear market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest regional market for plant based proteins.

North America drives the athletic footwear market with its strong sports culture and fitness-conscious population. The region has a high participation rate in sports and recreational activities, creating a significant demand for athletic footwear. Major sports events, such as the Super Bowl and NBA championships, further boost the market. Additionally, the presence of prominent athletic footwear brands and a robust retail infrastructure contributes to the market growth. According to Sports & Fitness Industry Association (SFIA) data, team sports participation grew by 1.8% from 67 million in 2020 to 68.3 million in 2021. Basketball continues to be the most popular team sport in the US, with 27.1 million players as of 2021. Moreover, constant innovation in technology and materials by North American manufacturers also propels the market, ensuring a wide range of performance-enhancing options for athletes and fitness enthusiasts.

Europe plays a vital role in the market, driven by its passion for sports and fashion-forward trends. The region hosts several prominent sports events, including the UEFA Champions League and Wimbledon, which amplify the athletic footwear demand. As per S&P Global, the global media rights for the Wimbledon Championship are expected to provide over half of AELTC's overall revenue, with the majority of its media rights fees, which exceeded £175 million in 2022. In addition, the prize money for Wimbledon 2023 is expected to be a record £44.7 million, up 17.1% from the championship held prior to the pandemic in 2019 and 11.2% from 2022. Europe is also home to renowned fashion capitals, driving the convergence of sportswear and fashion. The rise of athleisure trends has made athletic footwear a fashion statement. Additionally, Europe's emphasis on outdoor activities and fitness, such as hiking and cycling, further fuels the market, creating a demand for specialized athletic footwear.

Asia Pacific is a significant driver of the market due to its population size, rapid urbanization, and increasing disposable income. The region's growing middle class, particularly in countries like China and India, has led to increased participation in sports and fitness activities. Furthermore, rising health awareness and the influence of Western sports and fashion culture are augmenting the demand for athletic footwear. Major global sports brands target the region for expansion, further driving the market with new product launches and marketing campaigns.

Competitive Landscape:

Key players in the market have taken several strategic efforts to drive growth and meet consumer demands. They invest heavily in research and development to innovate and introduce new technologies that enhance performance, comfort, and durability of their footwear. These companies collaborate with professional athletes and sports teams for endorsements and sponsorships to create brand loyalty and increase market visibility. Several players also focus on expanding their distribution networks by partnering with retail outlets, online platforms, and brand outlets to ensure widespread availability. Marketing campaigns and advertising initiatives, including social media promotions and celebrity collaborations, are employed to create brand awareness and appeal to a wider consumer base. Additionally, sustainability initiatives, such as using eco-friendly materials and reducing carbon footprint, have been adopted by key players to align with the growing consumer demand for environment-friendly products.

The report has provided a comprehensive analysis of the competitive landscape in the global athletic footwear market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Adidas AG
• ASICS Corporation
• FILA Holdings Corp
• K-Swiss Inc.
• New Balance Inc.
• Nike Inc.
• Puma SE
• Reebok International Ltd.
• Saucony
• SKECHERS Inc.
• Under Armour Inc.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

• August 2023: Nike introduced the world’s first hydrogen-powered inland container ship, the “H ₂ Barge 1, which will take products for Europe, sailing between Rotterdam in the Netherlands and Nike’s European Logistics Campus in Belgium.
• April 2023: Joe Freshgoods released new campaign images that showcase the Joe Freshgoods x New Balance 610 shoe and Rainier boot, in addition to clothing in tones of cream, brown, orange, and green.
• August 2023: ASICS introduced the GEL-KAYANO 30, featuring adaptive technology for stability and comfort, continuing its legacy of performance-oriented footwear. The shoe combines advanced features like 4D GUIDANCE SYSTEM, PureGEL, and FF BLAST PLUS ECO cushioning for enhanced shock absorption and overall comfort during runs.

Athletic Footwear Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the athletic footwear market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global athletic footwear market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the athletic footwear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.