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Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global baby wipes market size reached US$ 4.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3% during 2023-2028.

Baby wipes are pre-moistened towelettes used to clean, soothe, and moisturize the skin of babies effectively. They are made from cotton, polyester, bamboo, and fibers, which are saturated with water, oil, cleansers, and preservatives. They aid in preventing redness of the skin caused by rashes or allergies, maintaining soft and smooth skin, and removing the dirt. At present, several manufacturers are introducing medicated products to address specific skin issues in babies. 

Global Baby wipes Market Trends:

Increasing concerns among parents about the health and hygiene of their babies represent one of the major factors positively influencing the demand for baby wipes worldwide. Moreover, rapid urbanization, busy lifestyle, and expanding purchasing power of individuals are catalyzing the demand for premium baby wipes. In addition, due to their sensitive skin, babies are more prone to skin irritations and infections, which is driving the need for baby wipes formulated for sensitive skin. Apart from this, the easy availability of products via e-commerce channels, coupled with the emerging trend of gifting unique items to newborns in innovative wrappers and personalized packaging, is offering lucrative opportunities to key players operating in the industry. Besides this, manufacturers are introducing eco-friendly, plant-based, organic, and natural variants, which are made without harmful and toxic skincare ingredients. They are also focusing on sustainable packaging to minimize carbon footprints. This, in confluence with the rising environmental consciousness among the masses, is contributing to the market growth. Furthermore, rising investments in extensive advertising campaigns and social media promotional activities by key players to improve their existing sales and profitability are creating a positive market outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global baby wipes market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on technology, product type, and distribution channel.

Breakup by Technology:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others


Breakup by Product Type:

  • Dry Wipes
  • Wet Wipes


Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others


Breakup by Region:

  • North America
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East and Africa
     

North America holds the majority of the market share due to the existence of key market players and increasing birth rates in the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Johnson & Johnson Services, Inc., Procter & Gamble Co (P&G), Kimberly-Clark Corporation, Unicharm Corporation and SCA Group.

This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Technology, Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Johnson & Johnson Services, Inc., Procter & Gamble Co (P&G), Kimberly-Clark Corporation, Unicharm Corporation and SCA Group
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Baby Wipes Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Technology
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Technology
    6.1    Spunlace
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Airlaid
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Coform
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Needlepunch
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Composite
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7   Market Breakup by Product Type
    7.1    Dry Wipes
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Wet Wipes
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Baby Wipes Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Johnson & Johnson Services, Inc.
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Procter & Gamble Co (P&G)
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    Kimberly-Clark Corporation
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Unicharm Corporation
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
            11.3.4.4    Financials
            11.3.4.5    SWOT Analysis
        11.3.5    SCA Group
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio
            11.3.5.4    Financials
            11.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Baby Wipes Market: Major Drivers and Challenges
Figure 2: Global: Baby Wipes Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Baby Wipes Market: Breakup by Technology (in %), 2022
Figure 4: Global: Baby Wipes Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Baby Wipes Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Baby Wipes Market: Breakup by Region (in %), 2022
Figure 7: Global: Baby Wipes Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Baby Wipes Industry: SWOT Analysis
Figure 9: Global: Baby Wipes Industry: Value Chain Analysis
Figure 10: Global: Baby Wipes Industry: Porter’s Five Forces Analysis
Figure 11: Global: Baby Wipes (Spunlace) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Baby Wipes (Spunlace) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Baby Wipes (Airlaid) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Baby Wipes (Airlaid) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Baby Wipes (Coform) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Baby Wipes (Coform) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Baby Wipes (Needlepunch) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Baby Wipes (Needlepunch) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Baby Wipes (Composite) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Baby Wipes (Composite) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Baby Wipes (Other Technologies) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Baby Wipes (Other Technologies) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Baby Dry Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Baby Dry Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Baby Wet Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Baby Wet Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Baby Wipes Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 28: Global: Baby Wipes Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 29: Global: Baby Wipes Market: Sales through Pharmacies (in Million US$), 2017 & 2022
Figure 30: Global: Baby Wipes Market Forecast: Sales through Pharmacies (in Million US$), 2023-2028
Figure 31: Global: Baby Wipes Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 32: Global: Baby Wipes Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 33: Global: Baby Wipes Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 34: Global: Baby Wipes Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 35: Global: Baby Wipes Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 36: Global: Baby Wipes Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 37: North America: Baby Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Europe: Baby Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Europe: Baby Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Asia Pacific: Baby Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Asia Pacific: Baby Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Middle East and Africa: Baby Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Middle East and Africa: Baby Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Latin America: Baby Wipes Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Latin America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Baby Wipes Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Baby Wipes Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Baby Wipes Market Forecast: Breakup by Technology (in Million US$), 2023-2028
Table 3: Global: Baby Wipes Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 4: Global: Baby Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Baby Wipes Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Baby Wipes Manufacturing: Raw Material Requirements
Table 7: Global: Baby Wipes Market: Competitive Structure
Table 8: Global: Baby Wipes Market: Key Players


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Key Questions Answered in This Report

The global baby wipes market was valued at US$ 4.7 Billion in 2022.

We expect the global baby wipes market to exhibit a CAGR of 3% during 2023-2028.

The rising environmental consciousness, along with the introduction of eco-friendly, plant-based, organic, and natural variants that are made without harmful and toxic skincare ingredients, is primarily driving the global baby wipes market.

The sudden outbreak of the COVID-19 pandemic has led to the shifting consumer preferences from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby wipes.

Based on the distribution channel, the global baby wipes market can be segmented into supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. Currently, supermarkets and hypermarkets hold the majority of the total market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global baby wipes market include Johnson & Johnson Services, Inc., Procter & Gamble Co (P&G), Kimberly-Clark Corporation, Unicharm Corporation, and SCA Group.

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