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The global baby wipes market was valued at US$ 4.7 Billion in 2022.
We expect the global baby wipes market to exhibit a CAGR of 3% during 2023-2028.
The rising environmental consciousness, along with the introduction of eco-friendly, plant-based, organic, and natural variants that are made without harmful and toxic skincare ingredients, is primarily driving the global baby wipes market.
The sudden outbreak of the COVID-19 pandemic has led to the shifting consumer preferences from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby wipes.
Based on the distribution channel, the global baby wipes market can be segmented into supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. Currently, supermarkets and hypermarkets hold the majority of the total market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global baby wipes market include Johnson & Johnson Services, Inc., Procter & Gamble Co (P&G), Kimberly-Clark Corporation, Unicharm Corporation, and SCA Group.
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