Baby wipes are disposable cloths used to cleanse a baby’s body which are saturated with a solution of gentle or tender cleaning ingredients. These wipes are made of both fibres such as rayon and cotton as well as plastic resins including polypropylene, polyester and polyethylene. Baby wipes are mostly sold in plastic tubs that keep the fabric damp and allow easy dispensing. Nowadays, baby wipes are gaining traction as they are safe and effective, ensure thorough cleansing and help in maintaining healthy baby skin. According to the latest report by IMARC Group, titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global baby wipes market reached a value of US$ 4 Billion in 2017.
The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalysing the market growth. Looking forward, the market value is projected to reach US$ 5 Billion by 2023, exhibiting a CAGR of 3.5% during 2018-2023.
This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes market in any manner.
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