Baby wipes are disposable cloths used to cleanse a baby’s body which are saturated with a solution of gentle or tender cleaning ingredients. These wipes are made of both fibres such as rayon and cotton as well as plastic resins including polypropylene, polyester and polyethylene. Baby wipes are mostly sold in plastic tubs that keep the fabric damp and allow easy dispensing. Nowadays, baby wipes are gaining traction as they are safe and effective, ensure thorough cleansing and help in maintaining healthy baby skin. According to the latest report by IMARC Group, titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global baby wipes market reached a value of US$ 4 Billion in 2017.
The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalysing the market growth. Looking forward, the market value is projected to reach US$ 5 Billion by 2023, exhibiting a CAGR of 3.5% during 2018-2023.
Market Summary:
- On the basis of technology, the report finds that spunlace is the largest segment, followed by airlaid, coform, needlepunch, composite and others.
- Based on the product type, the market has been segmented into wet wipes and dry wipes. Amongst these, dry wipes are the most popular product type, holding the majority of the global share.
- On the basis of distribution channels, the market has been segregated into supermarkets and hypermarkets, pharmacies, online, convenience stores and others.
- Region-wise, North America represents the largest market for baby wipes, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America.
- The competitive landscape of the market has also been examined with some of the key players being Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.
This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes market in any manner.
Key Questions Answered in This Report:
- How has the global baby wipes market performed so far and how will it perform in the coming years?
- What are the key regions in the global baby wipes market?
- Which are the popular product types in the global baby wipes market?
- What are the key technologies used in the global baby wipes market?
- What are the major distribution channels in the global baby wipes market?
- What are the various stages in the value chain of the global baby wipes market?
- What are the key driving factors and challenges in the global baby wipes market?
- What is the structure of the global baby wipes market and who are the key players?
- What is the degree of competition in the global baby wipes market?
- How are baby wipes manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Baby Wipes Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 Spunlace
6.2 Airlaid
6.3 Coform
6.4 Needlepunch
6.5 Composite
6.6 Others
7 Market Breakup by Product Type
7.1 Dry Wipes
7.2 Wet Wipes
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Pharmacies
8.3 Convenience Stores
8.4 Online
8.5 Others
9 Market Breakup by Region
9.1 North America
9.2 Europe
9.3 Asia Pacific
9.4 Middle East and Africa
9.5 Latin America
10 Baby Wipes Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Johnson & Johnson
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Procter & Gamble
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 Kimberly-Clark Corporation
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis
11.3.4 Unicharm Corporation
11.3.4.1 Company Overview
11.3.4.2 Description
11.3.4.3 Product Portfolio
11.3.4.4 Financials
11.3.4.5 SWOT Analysis
11.3.5 SCA
11.3.5.1 Company Overview
11.3.5.2 Description
11.3.5.3 Product Portfolio
11.3.5.4 Financials
11.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Baby Wipes Market: Major Drivers and Challenges
Figure 2: Global: Baby Wipes Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Baby Wipes Market: Breakup by Technology (in %), 2017
Figure 4: Global: Baby Wipes Market: Breakup by Product Type (in %), 2017
Figure 5: Global: Baby Wipes Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Baby Wipes Market: Breakup by Region (in %), 2017
Figure 7: Global: Baby Wipes Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Baby Wipes Industry: SWOT Analysis
Figure 9: Global: Baby Wipes Industry: Value Chain Analysis
Figure 10: Global: Baby Wipes Industry: Porter’s Five Forces Analysis
Figure 11: Global: Spunlace Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Airlaid Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13:Global: Coform Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14:Global: Needlepunch Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15:Global: Composite Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Other Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Dry Wipes Market: Sales Value (in Mallon US$), 2010, 2017 & 2023
Figure 18: Global: Wet Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Baby Wipes Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Baby Wipes Market: Sales through Pharmacies (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Baby Wipes Market: Sales through Convenience Stores (in Million US$), 2010, 2017 & 2023
Figure 22: Global: Baby Wipes Market: Online Sales (in Million US$), 2010, 2017 & 2023
Figure 23: Global: Baby Wipes Market: Sales through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 24: North America: Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Europe: Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Asia Pacific: Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Middle East and Africa: Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 28: Latin America: Baby Wipes Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: Baby Wipes Manufacturing: Process Flow
List of Tables
Table 1: Global: Baby Wipes Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Baby Wipes Market Forecast: Breakup by Technology (in Million US$), 2018-2023
Table 3: Global: Baby Wipes Market Forecast: Breakup by Product Type (in Million US$), 2018-2023
Table 4: Global: Baby Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: Global: Baby Wipes Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Baby Wipes: Raw Material Requirements
Table 7: Global: Baby Wipes Market Structure
Table 8: Global: Baby Wipes Market: Key Players