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The global baby wipes market reached a value of US$ 4.42 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 5.45 Billion by 2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Baby wipes are disposable cloths used to cleanse a baby’s body which are saturated with a solution of gentle or tender cleaning ingredients. These wipes are made of both fibres such as rayon and cotton as well as plastic resins including polypropylene, polyester and polyethylene. Baby wipes are mostly sold in plastic tubs that keep the fabric damp and allow easy dispensing. Nowadays, baby wipes are gaining traction as they are safe and effective, ensure thorough cleansing and help in maintaining healthy baby skin.
The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalysing the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global baby wipes market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on technology, product type and distribution channel.
Breakup by Technology:
On the basis of technology, the report finds that spunlace is the largest segment, followed by airlaid, coform, needlepunch, composite and others.
Breakup by Product Type:
Based on the product type, the market has been segmented into wet wipes and dry wipes. Amongst these, dry wipes are the most popular product type, holding the majority of the market share.
Breakup by Distribution Channel:
On the basis of distribution channels, the market has been segregated into supermarkets and hypermarkets, pharmacies, online, convenience stores and others.
Breakup by Region:
Region-wise, North America represents the largest market for baby wipes, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America.
The competitive landscape of the market has also been examined with some of the key players being Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.
This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.
|Base Year of the Analysis||2020|
|Segment Coverage||Technology, Product Type, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Companies Covered||Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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