Market Overview:
The global baby wipes market size reached US$ 4.60 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 5.65 Billion by 2027, exhibiting at a CAGR of 3.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Baby wipes are pre-moistened towelettes used to clean, soothe, and moisturize the skin of babies effectively. They are made from cotton, polyester, bamboo, and fibers, which are saturated with water, oil, cleansers, and preservatives. They aid in preventing redness of the skin caused by rashes or allergies, maintaining soft and smooth skin, and removing the dirt. At present, several manufacturers are introducing medicated products to address specific skin issues in babies.
Baby wipes Market Trends:
Increasing concerns among parents about the health and hygiene of their babies represent one of the major factors positively influencing the demand for baby wipes worldwide. Moreover, rapid urbanization, busy lifestyle, and expanding purchasing power of individuals are catalyzing the demand for premium baby wipes. In addition, due to their sensitive skin, babies are more prone to skin irritations and infections, which is driving the need for baby wipes formulated for sensitive skin. Apart from this, the easy availability of products via e-commerce channels, coupled with the emerging trend of gifting unique items to newborns in innovative wrappers and personalized packaging, is offering lucrative opportunities to key players operating in the industry. Besides this, manufacturers are introducing eco-friendly, plant-based, organic, and natural variants, which are made without harmful and toxic skincare ingredients. They are also focusing on sustainable packaging to minimize carbon footprints. This, in confluence with the rising environmental consciousness among the masses, is contributing to the market growth. Furthermore, rising investments in extensive advertising campaigns and social media promotional activities by key players to improve their existing sales and profitability are creating a positive market outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global baby wipes market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on technology, product type, and distribution channel.
Breakup by Technology:
- Spunlace
- Airlaid
- Coform
- Needlepunch
- Composite
- Others
Spunlace technology represents the largest segment as it is highly suitable for the production of composites with fabric and woven goods or reinforcing scrims.
Breakup by Product Type:
Dry wipes hold the majority of the market share as they are not pre-saturated with cleaning solutions.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
North America holds the majority of the market share due to the existence of key market players and increasing birth rates in the region.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Johnson & Johnson Services, Inc., Procter & Gamble Co (P&G), Kimberly-Clark Corporation, Unicharm Corporation, and SCA Group.
This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Technology, Product Type, Distribution Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered |
Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global baby wipes market performed so far and how will it perform in the coming years?
- What are the key regions in the global baby wipes market?
- What has been the impact of COVID-19 on the global baby wipes market?
- Which are the popular product types in the global baby wipes market?
- What are the key technologies used in the global baby wipes market?
- What are the major distribution channels in the global baby wipes market?
- What are the various stages in the value chain of the global baby wipes market?
- What are the key driving factors and challenges in the global baby wipes market?
- What is the structure of the global baby wipes market and who are the key players?
- What is the degree of competition in the global baby wipes market?
- How are baby wipes manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Baby Wipes Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Technology
5.5 Market Breakup by Product Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Marketing
5.10.6 Distribution
5.10.7 End-Use
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 Spunlace
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Airlaid
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Coform
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Needlepunch
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Composite
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Product Type
7.1 Dry Wipes
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Wet Wipes
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Pharmacies
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Baby Wipes Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Johnson & Johnson
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Procter & Gamble
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 Kimberly-Clark Corporation
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis
11.3.4 Unicharm Corporation
11.3.4.1 Company Overview
11.3.4.2 Description
11.3.4.3 Product Portfolio
11.3.4.4 Financials
11.3.4.5 SWOT Analysis
11.3.5 SCA
11.3.5.1 Company Overview
11.3.5.2 Description
11.3.5.3 Product Portfolio
11.3.5.4 Financials
11.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Baby Wipes Market: Major Drivers and Challenges
Figure 2: Global: Baby Wipes Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Baby Wipes Market: Breakup by Technology (in %), 2021
Figure 4: Global: Baby Wipes Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Baby Wipes Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Baby Wipes Market: Breakup by Region (in %), 2021
Figure 7: Global: Baby Wipes Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Baby Wipes Industry: SWOT Analysis
Figure 9: Global: Baby Wipes Industry: Value Chain Analysis
Figure 10: Global: Baby Wipes Industry: Porter’s Five Forces Analysis
Figure 11: Global: Baby Wipes (Spunlace) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Baby Wipes (Spunlace) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Baby Wipes (Airlaid) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Baby Wipes (Airlaid) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Baby Wipes (Coform) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Baby Wipes (Coform) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Baby Wipes (Needlepunch) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Baby Wipes (Needlepunch) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Baby Wipes (Composite) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Baby Wipes (Composite) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Baby Wipes (Other Technologies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Baby Wipes (Other Technologies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Baby Dry Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Baby Dry Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Baby Wet Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Baby Wet Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Baby Wipes Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 28: Global: Baby Wipes Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 29: Global: Baby Wipes Market: Sales through Pharmacies (in Million US$), 2016 & 2021
Figure 30: Global: Baby Wipes Market Forecast: Sales through Pharmacies (in Million US$), 2022-2027
Figure 31: Global: Baby Wipes Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 32: Global: Baby Wipes Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 33: Global: Baby Wipes Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 34: Global: Baby Wipes Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 35: Global: Baby Wipes Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 36: Global: Baby Wipes Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 37: North America: Baby Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: North America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Europe: Baby Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Europe: Baby Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Asia Pacific: Baby Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Asia Pacific: Baby Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Middle East and Africa: Baby Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Middle East and Africa: Baby Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Latin America: Baby Wipes Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Latin America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Baby Wipes Manufacturing: Detailed Process Flow
List of Tables
Table 1: Global: Baby Wipes Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Baby Wipes Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 3: Global: Baby Wipes Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 4: Global: Baby Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Baby Wipes Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Baby Wipes Manufacturing: Raw Material Requirements
Table 7: Global: Baby Wipes Market: Competitive Structure
Table 8: Global: Baby Wipes Market: Key Players