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Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global baby wipes market reached a value of US$ 4.42 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 5.45 Billion by 2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Baby wipes are disposable cloths used to cleanse a baby’s body which are saturated with a solution of gentle or tender cleaning ingredients. These wipes are made of both fibres such as rayon and cotton as well as plastic resins including polypropylene, polyester and polyethylene. Baby wipes are mostly sold in plastic tubs that keep the fabric damp and allow easy dispensing. Nowadays, baby wipes are gaining traction as they are safe and effective, ensure thorough cleansing and help in maintaining healthy baby skin.

The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalysing the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global baby wipes market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on technology, product type and distribution channel.

Breakup by Technology:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others
     

On the basis of technology, the report finds that spunlace is the largest segment, followed by airlaid, coform, needlepunch, composite and others.

Breakup by Product Type:

  • Dry Wipes
  • Wet Wipes
     

Based on the product type, the market has been segmented into wet wipes and dry wipes. Amongst these, dry wipes are the most popular product type, holding the majority of the market share.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
     

On the basis of distribution channels, the market has been segregated into supermarkets and hypermarkets, pharmacies, online, convenience stores and others.

Breakup by Region:

  • North America
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East and Africa
     

Region-wise, North America represents the largest market for baby wipes, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.

This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Technology, Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global baby wipes market performed so far and how will it perform in the coming years?
  • What are the key regions in the global baby wipes market?
  • What has been the impact of COVID-19 on the global baby wipes market?
  • Which are the popular product types in the global baby wipes market?
  • What are the key technologies used in the global baby wipes market?
  • What are the major distribution channels in the global baby wipes market?
  • What are the various stages in the value chain of the global baby wipes market?
  • What are the key driving factors and challenges in the global baby wipes market?
  • What is the structure of the global baby wipes market and who are the key players?
  • What is the degree of competition in the global baby wipes market?
  • How are baby wipes manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Baby Wipes Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Technology
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Technology
    6.1    Spunlace
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Airlaid
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Coform
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Needlepunch
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Composite
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7   Market Breakup by Product Type
    7.1    Dry Wipes
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Wet Wipes
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Baby Wipes Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Johnson & Johnson
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Procter & Gamble
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    Kimberly-Clark Corporation
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Unicharm Corporation
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
            11.3.4.4    Financials
            11.3.4.5    SWOT Analysis
        11.3.5    SCA
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio
            11.3.5.4    Financials
            11.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Baby Wipes Market: Major Drivers and Challenges
Figure 2: Global: Baby Wipes Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Baby Wipes Market: Breakup by Technology (in %), 2020
Figure 4: Global: Baby Wipes Market: Breakup by Product Type (in %), 2020
Figure 5: Global: Baby Wipes Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Baby Wipes Market: Breakup by Region (in %), 2020
Figure 7: Global: Baby Wipes Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: Baby Wipes Industry: SWOT Analysis
Figure 9: Global: Baby Wipes Industry: Value Chain Analysis
Figure 10: Global: Baby Wipes Industry: Porter’s Five Forces Analysis
Figure 11: Global: Baby Wipes (Spunlace) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Baby Wipes (Spunlace) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Baby Wipes (Airlaid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Baby Wipes (Airlaid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Baby Wipes (Coform) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Baby Wipes (Coform) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Baby Wipes (Needlepunch) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Baby Wipes (Needlepunch) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Baby Wipes (Composite) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Baby Wipes (Composite) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Baby Wipes (Other Technologies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Baby Wipes (Other Technologies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Baby Dry Wipes Market: Sales Value (in Mallon US$), 2015 & 2020
Figure 24: Global: Baby Dry Wipes Market Forecast: Sales Value (in Mallon US$), 2021-2026
Figure 25: Global: Baby Wet Wipes Market: Sales Value (in Mallon US$), 2015 & 2020
Figure 26: Global: Baby Wet Wipes Market Forecast: Sales Value (in Mallon US$), 2021-2026
Figure 27: Global: Baby Wipes Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 28: Global: Baby Wipes Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 29: Global: Baby Wipes Market: Sales through Pharmacies (in Million US$), 2015 & 2020
Figure 30: Global: Baby Wipes Market Forecast: Sales through Pharmacies (in Million US$), 2021-2026
Figure 31: Global: Baby Wipes Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 32: Global: Baby Wipes Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 33: Global: Baby Wipes Market: Online Sales (in Million US$), 2015 & 2020
Figure 34: Global: Baby Wipes Market Forecast: Online Sales (in Million US$), 2021-2026
Figure 35: Global: Baby Wipes Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 36: Global: Baby Wipes Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 37: North America: Baby Wipes Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: North America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Europe: Baby Wipes Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Europe: Baby Wipes Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Asia Pacific: Baby Wipes Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Asia Pacific: Baby Wipes Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Middle East and Africa: Baby Wipes Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Middle East and Africa: Baby Wipes Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Latin America: Baby Wipes Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Latin America: Baby Wipes Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Baby Wipes Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Baby Wipes Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Baby Wipes Market Forecast: Breakup by Technology (in Million US$), 2021-2026
Table 3: Global: Baby Wipes Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 4: Global: Baby Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Baby Wipes Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Baby Wipes Manufacturing: Raw Material Requirements
Table 7: Global: Baby Wipes Market: Competitive Structure
Table 8: Global: Baby Wipes Market: Key Players

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