Top Players in the India Beauty and Personal Care Market

Nov 15, 2021

Top Players in the India Beauty and Personal Care Market

As per the analysis by the IMARC Group, the top manufacturers in the field of beauty and personal care are continuously shaping the space by being better equipped to deal with evolving consumer values and expectations due to the coronavirus disease (COVID-19) outbreak. They are shifting their focus on a more customer-centric approach, while being backed by scientific research. One such trend is the virtual try-on feature and artificial intelligence (AI)-enabled skincare analysis, which enables manufacturers to develop personalized online beauty and personal care products. Brands are leveraging different technologies and tools to gather data and provide a better customized experience to consumers, such as quizzes, three-dimensional (3D) printing, at-home devices, and DNA testing kits. Beauty brands are also coming up with innovative ways to create sustainable commodities, such as the launch of waterless beauty products, that are formulated using butters, oils, waxes, and oil-soluble actives as ingredients. Manufacturers are also increasingly incorporating natural and organic ingredients in the formulation, which is contributing to the inflating sales of beauty and personal care products. This has further led to the emergence of a new product line that combines beauty with health and wellness, which is providing a competitive edge in the market. Other developments in the India beauty and personal care market include expanding men-targeted grooming products, adopting gender-neutral makeup lines, advancing electric and battery-operated personal care electric appliances, and launching collagen boosting beauty drinks. The India beauty and personal care market is expected to exhibit a CAGR of 6.5% during 2022-2027.

India Beauty and Personal Care Companies

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Top Beauty and Personal Care Companies, Brands and Manufacturers in India:

Avon Products Inc. (Natura & Co)

Establishment: 1886
Headquarter: London, United Kingdom 

Avon Products Inc., acquired by Natura & Co in 2019, primarily manufactures and sells beauty and related products, including cosmetics, skincare, fragrance, and personal care goods. It operates two business units, namely beauty and fashion & home, featuring some of the major brands, such as ANEW, Avon Color, Skin So Soft, and Mark. The company employs a unique direct-selling method, wherein the products are sold through catalogs, mall kiosks, spas, the internet, and J.C. Penny stores. It also has several commercial business units established worldwide, including Latin America, Europe, Middle East and Africa, North America, and Asia Pacific.

Beiersdorf AG

Establishment: 1882
Headquarter: Hamburg, Germany

Beiersdorf AG develops, manufactures, and retails personal care, disposable medical, and adhesive products. It is organized into two business segments, including consumer business and Tesa. NIVEA, Eucerin, and La Prairie are its most known global skin care brands that operates across different mass markets, dermocosmetics, and premium stores. Some of its other significant brands include Elastoplast, Labello, Tesa SE, and Coppertone. Besides this, Beiersdorf is engaged in developing innovative skin care products that cater to the global consumers and their evolving needs and conditions.

Colgate-Palmolive Company

Establishment: 1806 
Headquarter: New York, United States 

Colgate-Palmolive specializes in the production, distribution, and provision of household, health and personal care products worldwide, including India, the United Kingdom, Italy, and Australia. It manages various brands under its umbrella, such as Colgate, Protex, Sanex, Fleecy, Speed Stick, Softsoap, Irish Spring, and Palmolive. Some of its common product offerings include toothpaste, moisturizer, deodorant, haircare, body wash, and talcum powder.

Coty Inc.

Establishment: 1904
Headquarter: New York, United States 

Coty, along with its subsidiaries, is primarily engaged in the development, manufacturing, and distribution of fragrances, cosmetics, skincare, nail care, and professional and retail hair care products. The company operates three divisions, namely consumer beauty, luxury, and professional beauty. In 2016, Coty acquired 41 beauty brands from Procter & Gamble, thereby making it one of the global leaders in fragrance and hair color and styling products market. It sells its products through retailers, departmental stores, direct-to-consumer websites, and duty-free shops under the Alexander McQueen, Burberry, Bottega Veneta, Calvin Klein, Cavalli, Chloe, Davidoff, Escada, Gucci, and Hugo Boss brands.

Kao Corporation

Establishment: 1887
Headquarter: Tokyo, Japan

Kao Corporation is a chemical and cosmetic company. It develops its consumer products business in five business fields, including hygiene and living care, health and beauty care, life care, cosmetics, and chemical. The company markets its products under the Jergens, Biore Curel, John Frieda, Ban, and Guhl brands.

Procter & Gamble (P&G) Company 

Establishment: 1837 
Headquarter: Cincinnati, Ohio, United States 

Procter & Gamble is a US-based multinational corporation that is focused on the production and distribution of consumer-packaged goods. It specializes in a wide range of personal health, hygiene, grooming, beauty, and baby. Under its beauty and personal care segments, P&G offers feminine, family care products, hair care, and grooming essentials through Gillette, Olay, Pantene, and Old Spice brands. The company also operates various other prominent brands under its umbrella, which include Always, Braun, Tide, Oral-B, Richardson-Vicks, and Head and Shoulders.

Unilever PLC 

Establishment: 1929 
Headquarter:  London, United Kingdom 

Unilever Group is a consumer good company, which, along with its subsidiaries, operates in over 190 countries. The brand operates in three divisions, namely beauty and personal care, home care, and food and refreshments. Unilever operates through several brand names, including Knorr, Dove, Axe, Prudent, Hellmann’s, and Lipton. Amongst these, Dove and Axe offers various beauty and personal care products, such as soap, deodorants, body wash, moisturizer, shampoo, fragrances, and men’s hair care products.

L’occitane International S.A.

Establishment: 1976
Headquarter: Manosque, France

L’occitane International S.A. is a retailer of body, fragrances, and home products. It is comprised of six leading natural beauty brands, including Melvita, Erborian, L’occitane en provence, L;occitane AU Bresil, and Elemis. The company creates and develops cosmetics and beauty products by combining innovative extraction processes and using best natural and organic ingredients. In addition to this, they operate through skilled research and development (R&D) teams to create sensorial cosmetic formulae and innovative products.

L’Oréal SA

Establishment: 1909
Headquarter: Clichy, France

L’Oréal is a personal care company that develops hair care, skin care, cosmetics, makeup, and hair care products. Its product offering involves nail polish, mascara, lipstick, foundation, face powder, concealer, and shampoo. The company owns a wide range of brands organized into four divisions, namely consumer products, L’Oréal Luxe, professional’s products, and active cosmetics. They include L’Oréal Paris, Maybelline New York, Garnier, Lakme, Yves Saint Laurent, Giorgio Armani, La Roche-Posay, and SkinCeuticals. Apart from this, the organization’s research-oriented operational model is spread across the globe with laboratories established in France, the United States, Japan, China, and India.

Revlon Inc.

Headquarter: New York, United States

Revlon is a US-based multinational corporation that manufactures and sells beauty and personal care products. It offers color cosmetics, hair color, skincare, beauty tools, and fragrances through a diverse portfolio of brands. The company operates its business through the Revlon, Elizabeth Arden, Portfolio, and Fragrances segments. Amongst these, the Revlon segment offers color cosmetics, hair color, and beauty tolls under the Revlon, Revlon ColorSilk, and Revlon Professional brands. On the other hand, the Elizabeth Arden segment markets skin care products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands. Some of its other prominent brands include ColorStay, Agge Defying, Almay, and Skinlight. These products are marketed, distributed, and sold in retail channels, chain drug and food stores, pharmacies, hypermarkets, e-commerce sites, departmental stores, hair and nail salons, and one-stop shopping beauty retailers and specialty stores.

The Estée Lauder Companies Inc. 

Headquarter: New York, United States

The Estee Lauder is a developer and marketer of skincare, makeup, fragrance, and hair care products that are distributed internationally through digital commerce and retail channels. Its diverse product portfolio includes moisturizers, serums, cleansers, toners, body care, exfoliators, acne and oil correctors, facial masks, and sun care products. Some of its owned and licensed brands include Estee Lauder, Clinique, Bobbi Brown, MAC, Tom Ford, Aramis, Aveda, Jo Malone London, Dr. Andrew Weil, DKNY, Kiton, and Too Faced.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the India beauty and personal care market, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:

  • Market Research
  • Plant setup
  • Plant Expansion
  • Marketing and sales
  • Procurement and Distribution
  • Innovation and Product Development

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