The India beauty and personal care market size was valued at USD 28 Billion in 2024. According to the analysis by IMARC Group, the market is projected to reach USD 48.3 billion by 2033, exhibiting a CAGR of 5.60% during 2025-2033. The leading companies in the India beauty and personal care market are introducing new products and expanding their product portfolios to meet the diverse needs and preferences of consumers. They are consequently integrating advanced technologies, such as machine learning (ML), biometrics, cloud computing, big data, and blockchain, in the production and distribution process to optimize the supply chain. They are also expanding their online presence to reach a wider audience. Moreover, they are investing in digital marketing to increase brand awareness and keep an environment friendly production approach via the use of natural and sustainable ingredients.
In addition to this, companies in the personal care market are capitalizing on rising disposable incomes, rapid urbanization, and a young consumer base that is increasingly conscious of grooming and self-care. The expansion of e-commerce platforms has further enhanced product accessibility, especially in tier-II and tier-III cities, enabling established players and emerging startups to broaden their reach. Moreover, companies are responding to rising demand for natural, herbal, and ayurvedic formulations by diversifying product portfolios and aligning with clean-label trends. With premiumization driving aspirational buyers toward higher-quality and innovative offerings, both multinational corporations and regional brands are intensifying competition across skincare, haircare, cosmetics, and personal hygiene segments.
The Indian beauty and personal care market has several major players including Avon Products Inc. (Natura & Co Holding S.A.), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Hindustan Unilever Limited, Kao Corporation, L'occitane India, L'Oréal S.A, Revlon Inc., The Estée Lauder Companies Inc., and The Procter & Gamble Company. More information about these companies has been provided below.
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Establishment: |
1886 |
Headquarters: |
London, United Kingdom |
Website: |
https://www.avon.com/ |
Avon Products Inc. (Natura & Co Holding S.A.) is a multinational personal care company that primarily focuses on beauty and personal care products. Its product line includes a wide range of beauty and personal care products, including skincare, makeup, color cosmetics, fragrances, bath and body products, hair care, and accessories. Avon Products Inc. (Natura & Co Holding S.A.) serves customers worldwide and expanded its presence in various countries and regions, including North America, South America, Europe, and Asia.
Establishment: |
1882 |
Headquarters: |
Hamburg, Germany |
Website: |
https://www.beiersdorf.com/ |
Beiersdorf AG is a multinational company known for its Nivea brand, one of the world's leading skincare brands. It offers a wide range of skincare products, including lotions, creams, and balms for the face, body, and hands, and sunscreens, deodorants, and men's grooming products. In addition to the Nivea brand, Beiersdorf AG also owns and operates other skincare brands, including Eucerin, La Prairie, and Labello, which offers a range of specialized skincare products for various skin types and conditions, including anti-aging creams, moisturizers, and lip care products. It aims to reduce its CO2 emissions by 30% by 2025 and has set a goal of using 100% renewable electricity at its production sites by 2025.
Establishment: |
1806 |
Headquarters: |
New York, United States |
Website: |
https://www.colgatepalmolive.com |
Colgate-Palmolive Company is a multinational consumer goods company that specializes in the production and distribution of personal care, home care, and pet nutrition products. It is best known for its oral care products, including toothpaste, toothbrushes, and mouthwash, sold under the Colgate brand. It offers a wide range of personal care products, such as soaps, shower gels, and deodorants, sold under various brands such as Palmolive, Softsoap, Irish Spring, and Speed Stick. Moreover, it offers home care products, such as dishwashing liquids and cleaners, under brands, such as Ajax, Fabuloso, and Murphy's Oil Soap.
Establishment: |
1904 |
Headquarters: |
New York, United States |
Website: |
https://www.coty.com/ |
Coty Inc. is a multinational beauty company that offers a wide range of product portfolios, including fragrances, color cosmetics, hair care, and skincare products. It owns various well-known brands, including Calvin Klein, Chloe, Clairol, CoverGirl, Marc Jacobs, Max Factor, OPI, Rimmel, Sally Hansen, and Wella, and serves salons and professionals in the industry. It recently launched the world’s first globally distributed fragrance manufactured using 100% carbon-captured alcohol.
Establishment: |
1931 |
Headquarters: |
Mumbai |
Website: |
https://www.hul.co.in/ |
Hindustan Unilever Limited (HUL) is one of India’s leading players in the beauty and personal care industry, offering a diverse portfolio across skincare, haircare, oral care, deodorants, and cosmetics. Its well-known brands include Dove, Pond’s, Lakmé, Sunsilk, Clinic Plus, Pepsodent, and Axe, catering to both mass and premium segments. HUL’s strong distribution network enables deep penetration into urban and rural markets, making it a dominant force in India’s consumer goods sector. The company has also emphasized sustainability and innovation, introducing eco-friendly packaging and product reformulations to meet evolving consumer expectations for natural, effective, and ethically responsible beauty solutions.
Establishment: |
1887 |
Headquarters: |
Tokyo, Japan |
Website: |
https://www.kao.com/ |
Kao Corporation is a Japanese multinational company that produces personal care, household cleaning, and beauty products. It offers a wide range of consumer products, including laundry detergents, fabric softeners, household cleaners, personal care products, and beauty products. It owns the most well-known brands, including Biore, Jergens, John Frieda, Molton Brown, and Kanebo. At present, it is undertaking several initiatives to promote social responsibility, including supporting diversity and inclusion in the workplace and promoting responsible sourcing of raw materials.
Establishment: |
1976 |
Headquarters: |
Manosque, France |
Website: |
https://group.loccitane.com/ |
L'Occitane International SA is a French multinational company that produces and sells personal care, skincare, and fragrance products. It includes a wide range of beauty and personal care products that are made from natural ingredients, such as shea butter, lavender, and almond oil, under brands, such as L'Occitane en Provence, Melvita, Erborian, and Le Couvent des Minimes. L’Occitane International SA sells its products through retail stores, e-commerce platforms, and offline distribution channels.
Establishment: |
1909 |
Headquarters: |
Clichy, France |
Website: |
https://www.loreal.com/ |
L'Oréal S.A. produces and sells cosmetics and personal care products. Its product line includes a wide range of beauty and personal care products, such as hair care, skincare, makeup, and fragrance. It owns several well-known brands, including Lancôme, Maybelline, Garnier, L'Oréal Paris, Kiehl's, and Redken. At present, it focuses on reducing its environmental impact, including reducing carbon emissions, water consumption, and waste. It has also undertaken several initiatives to promote diversity and support local communities.
Establishment: |
1932 |
Headquarters: |
New York, United States |
Website: |
https://www.revloninc.com/ |
Revlon Inc. produces and sells cosmetics, skincare, and fragrance products. Its product portfolio includes a wide range of beauty and personal care products, including makeup, nail polish, hair color, and skincare products. At present, Revlon Inc. owns several well-known brands, including Revlon, Elizabeth Arden, Almay, and Cutex. It also supports various health initiatives for women and focuses on creating a positive impact in communities worldwide.
Establishment: |
1946 |
Headquarters: |
New York, United States |
Website: |
https://www.elcompanies.com/ |
The Estée Lauder Companies Inc. is a multinational company that produces and sells prestige skincare, makeup, fragrance, and hair care products. It includes a wide portfolio of luxury beauty and personal care products under brands such as Estée Lauder, Clinique, MAC, La Mer, Jo Malone, Bobbi Brown, and Aveda. Presently, it operates in over 150 countries and distributes its products through a variety of channels, including its own retail stores, department stores, and e-commerce platforms worldwide.
Establishment: |
1837 |
Headquarters: |
Ohio, United States |
Website: |
https://us.pg.com/ |
The Procter & Gamble Company is a multinational consumer goods company that facilitates a wide range of household and personal care products, including cleaning products, baby care products, grooming products, and personal health care products. Some of the most well-known brands owned by the company include Tide, Pampers, Crest, Gillette, Olay, and Head & Shoulders. In addition to its consumer goods products, it serves hair salons, beauty salons, and other businesses. At present, P&G is focusing on sustainability and setting ambitious goals to reduce its environmental footprint, including using renewable energy, reducing waste, and conserving water.
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About Author:
Shree Basu Shree Basu is an experienced content writer with a passion for researching about diverse markets, ranging from technology to chemistry to agriculture. She has around two years of experience in different aspects of market research and has worked with multiple startups and enterprises in the B2B, B2C, and retail industries. In her free time, Shree enjoys reading, feeding stray animals, and watching crime documentaries |