India Beauty and Personal Care Market

Market Overview:

The India beauty and personal care market size reached US$ 26.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 38.0 Billion by 2028, exhibiting a growth rate (CAGR) of 6.45% during 2023-2028. The availability of a diversified product range, increasing demand for natural and organic products, and the growing penetration of e-commerce platforms represent some of the key factors driving the market.  

Increased Awareness and Higher Incomes Driving the Demand for Beauty and Personal Care Products in India

One of the major factors driving the market is the increasing awareness of beauty and personal care products among Indian consumers. With rising urbanization, individuals have become more likely to adopt new products and routines. This shift is supported by amplified exposure to global beauty trends due to the proliferation of social media platforms and influencer marketing. Moreover, as consumers become more aware of the importance of self-care and maintaining a good appearance, they are investing in beauty and personal care products. In addition to this, the rising affluent population and increasing spending capacity have led to an increase in demand for cosmetics, skincare, hair care, fragrances, personal hygiene products, and grooming tools.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market in India is highly competitive, with both domestic and international players competing for market share. Key players are expanding their distribution channels and investing in marketing and advertising strategies to build brand awareness. They are also involved in R&D activities to introduce new and innovative products and diversify their portfolio.

What are beauty and personal care products?

Beauty and personal care consist of products and services that are designed to enhance the appearance, hygiene, and overall well-being of an individual and increase their confidence. They comprise a wide range of products and services, including cosmetics, skincare, hair care, fragrances, personal hygiene products, and grooming tools. Cosmetics typically include products like lipstick, foundation, mascara, and eyeshadow, while skincare products can range from cleansers and toners to moisturizers and anti-aging creams. Various beauty and personal care products are also designed to provide a relaxing and enjoyable experience, such as bath salts, facial masks, and aromatherapy products. Nowadays, Indian consumers are becoming more conscious of their appearance and are adopting these products as part of their daily routines.

COVID-19 Impact:

The supply chain disruptions, including factories shutting down and restrictions on transportation and movement of goods, led to product shortages and delays in delivery during the COVID-19 pandemic. It also led to a decrease in consumer spending on non-essential items, including beauty and personal care products. Once the market stabilized, a shift toward online retail channels emerged due to the closure of physical stores and concerns about social distancing. Furthermore, the pandemic also led to a change in beauty and personal care routines, with consumers focusing more on skincare and home-based treatments, which, in turn, augmented the demand for skincare products and devices, as well as DIY beauty treatments.

India Beauty and Personal Care Market Trends:

There is a growing inclination toward natural and organic products as consumers are becoming more aware of the potential harm caused by chemicals and opting for products with natural ingredients. In response to this demand, numerous market players are offering vegan, paraben-free, fragrance-free, halal, and organic products, which are considered safer for the skin and overall health. There is also a shift towards products that offer health and wellness benefits, such as anti-aging and skin-brightening products. In addition to this, consumers are turning to online shopping due to the associated convenience and competitive pricing, along with the availability of a wide range of products from local and international players. Furthermore, India has a large and growing young population, which represents a key demographic of the market.

A growing focus on sustainability in the beauty and personal care industry represents another key trend, with individuals opting for products that are eco-friendly and promote ethical practices. In addition, the rising pollution levels in Indian cities are driving consumers toward anti-pollution skincare and hair care products. Technology is also playing an increasingly important role with the rise of smart beauty devices and personalized skincare solutions. In line with this, market players are introducing products that use innovative technology to provide customized solutions and offer convenience. Another emerging trend in the market is the growing demand for inclusive products that cater to diverse skin tones and hair types.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India beauty and personal care market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type, product and distribution channel.

Type Insights:

• Vegan
• Organic
• Inorganic
   

The report has provided a detailed breakup and analysis of the India beauty and personal care market based on the type. This includes vegan, organic, and inorganic products. According to the report, inorganic products represented the largest segment due to their longer shelf-life, affordability, and quick and effective results.

Product Insights:

• Skincare/Sun Care
• Hair Care 
• Makeup and Color Cosmetic Products 
• Deodorants/Fragrances 
• Others
   

A detailed breakup and analysis of the India beauty and personal care market based on the product has also been provided in the report. This includes skincare/sun care, hair care, makeup and color cosmetic products, deodorants/fragrances, and others. According to the report, skincare/sun care products accounted for the largest market share on account of rising disposable incomes, growing awareness of health and wellness, and the popularity of natural and herbal products.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the India beauty and personal care market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online stores, and others. According to the report, convenience stores represented the largest segment. This can be attributed to the easy accessibility to these stores, the wide range of products, and competitive pricing. They also provide special offers and promotions to consumers.

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, West and Central India was the largest market for beauty and personal care products, driven by rising disposable incomes, changing consumer preferences, and urbanization. 

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India beauty and personal care market. Some of the companies covered include Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’Occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc., and Unilever plc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:  

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India beauty and personal care market from 2017-2028.  
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India beauty and personal care market.  
• The study maps the leading, as well as the fastest-growing, regional markets.  
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India beauty and personal care industry and its attractiveness. 
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.