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The India beauty and personal care market is expected to exhibit a CAGR of 6.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Beauty and personal care products are made using different chemical compounds derived from natural extracts or synthetic sources. They assist in protecting the skin, enhancing the physical appearance, and boosting the self-esteem of individuals. Some of the widely utilized beauty and personal care products are sun care, color makeup, fragrances and deodorants, serums, cleansers, colognes, toothpaste, hair dyes, and facial tissues. At present, several brands are offering a wide range of beauty and personal care products through e-commerce platforms. In addition, rapid urbanization, easy access to the internet, and the high penetration of smartphones are catalyzing the demand for these products across India.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Indian Beauty and Personal Care Market Trends:
The increasing focus on personal health and hygiene represents one of the major factors influencing the demand for beauty and personal care products in India. Moreover, the Government of India, along with private organizations, is undertaking several initiatives to spread awareness about the importance of feminine and personal hygiene. For instance, Ujjwala Sanitary Napkin was launched by the state government of Odisha in 2018 to improve access to basic hygiene products and create employment opportunities for women. These initiatives are positively influencing the sales of beauty and personal care products in the country. Furthermore, the rising beauty consciousness among individuals, the influence of social media, and inflating income levels are increasing the preference for customized, organic, and premium product variants, which is offering lucrative growth opportunities to leading market players operating in the country. In addition, physical store retailers are adopting innovative strategies, such as housing beauty studios with personalized beauty advisors, to drive customers engagement and improve their shopping experience.
IMARC Group provides an analysis of the key trends in each sub-segment of the India beauty and personal care market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on type, product and distribution channel.
Breakup by Type:
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Breakup by Product:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc. and Unilever plc.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Type, Product, Distribution Channel, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Companies Covered | Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc. and Unilever plc |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India beauty and personal care market to exhibit a CAGR of 6.5% during 2022-2027.
The increasing focus on personal health and hygiene, along with the improving consumer living standards, are some of the factors catalyzing the India beauty and personal care market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of beauty and personal care products.
Based on the type, the India beauty and personal care market can be segmented into vegan, organic, and inorganic. Currently, inorganic holds the majority of the total market share.
Based on the product, the India beauty and personal care market has been divided into skincare/sun care, hair care, makeup and color cosmetic products, deodorants/fragrances, and others. Among these, skincare/sun care products exhibit a clear dominance in the market.
Based on the distribution channel, the India beauty and personal care market can be categorized into supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online stores, and others. Currently, convenience stores account for the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the Indian market.
Some of the major players in the India beauty and personal care market include Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc., and Unilever plc.
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