Market Overview:
The India beauty and personal care market size reached US$ 26.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 38.0 Billion by 2028, exhibiting a growth rate (CAGR) of 6.45% during 2023-2028.
Beauty and personal care products are made using different chemical compounds derived from natural extracts or synthetic sources. They assist in protecting the skin, enhancing the physical appearance, and boosting the self-esteem of individuals. Some of the widely utilized beauty and personal care products are sun care, color makeup, fragrances and deodorants, serums, cleansers, colognes, toothpaste, hair dyes, and facial tissues. At present, several brands are offering a wide range of beauty and personal care products through e-commerce platforms. In addition, rapid urbanization, easy access to the internet, and the high penetration of smartphones are catalyzing the demand for these products across India.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
India Beauty and Personal Care Market Trends:
The increasing focus on personal health and hygiene represents one of the major factors influencing the demand for beauty and personal care products in India. Moreover, the Government of India, along with private organizations, is undertaking several initiatives to spread awareness about the importance of feminine and personal hygiene. For instance, Ujjwala Sanitary Napkin was launched by the state government of Odisha in 2018 to improve access to basic hygiene products and create employment opportunities for women. These initiatives are positively influencing the sales of beauty and personal care products in the country. Furthermore, the rising beauty consciousness among individuals, the influence of social media, and inflating income levels are increasing the preference for customized, organic, and premium product variants, which is offering lucrative growth opportunities to leading market players operating in the country. In addition, physical store retailers are adopting innovative strategies, such as housing beauty studios with personalized beauty advisors, to drive customers engagement and improve their shopping experience.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India beauty and personal care market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type, product and distribution channel.
Breakup by Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Breakup by Product:
- Skincare/Sun Care
- Hair Care
- Makeup and Color Cosmetic Products
- Deodorants/Fragrances
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc. and Unilever plc.
Report Coverage:
Report Features |
Details |
Base Year of the Analysis |
2022 |
Historical Period |
2017-2022 |
Forecast Period |
2023-2028 |
Units |
US$ Billion |
Segment Coverage |
Type, Product, Distribution Channel, Region |
Region Covered |
North India, West and Central India, South India, East India |
Companies Covered |
Avon Products Inc. (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Kao Corporation, L’occitane International S.A., L'Oréal S.A, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc. and Unilever plc |
Customization Scope |
10% Free Customization |
Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |