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The global cereal bars market was valued at US$ 13.7 Billion in 2021.
We expect the global cereal bars market to exhibit a CAGR of 8% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of cereal bars.
The rising consumer health-consciousness, along with the growing inclination towards gluten and sugar-free, and Non-Genetically Modified (non-GMO) variants with no additives and preservatives, is primarily driving the global cereal bars market.
Based on the product, the global cereal bars market has been segmented into snacks bar, energy and nutrition bar, and others. Currently, snacks bar holds the majority of the total market share.
Based on the distribution channel, the global cereal bars market can be categorized into supermarkets and hypermarkets, food specialty stores, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets currently account for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global cereal bars market include Atkins Nutritionals Inc. (Simply Good Foods Co.), Clif Bar & Company, Eat Natural, General Mills Inc., Kellogg Company, Kind LLC, McKee Foods Corporation, Nestlé S.A, Otsuka Pharmaceutical, and Quaker Oats Co. (PepsiCo).
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