The global champagne market exhibited moderate growth during 2015-2020. As per the analysis by the IMARC Group, there has been a significant shift of consuming champagne as a celebratory to casual quaff due to the premiumization of the industry. This, in turn, has prompted manufacturers to incorporate biotechnological approaches, such as the special two-step process, wherein the winemakers ferment the beverage twice by adding yeast and sugar, thereby improving the product quality. Another trend that is being adopted by growers is biodynamic agriculture, which studies the farm and its surrounding land as an ecosystem to determine the optimum ways of controlling pests and getting the best yields. Apart from selling their grapes to major companies, higher-profile producers are also elaborating, marketing, and selling their own distinctive styles of champagne, which is creating a positive outlook for the market. Additionally, the increasing demand for low-calorie product variants has led to the introduction of non-alcoholic champagne in novel flavors, including candy, fruit, and nutty, which is supporting the market growth. Market players are also focusing on branding their products in line with royalties and luxury on a budget, which is gaining popularity amongst the growing middle-class population across the globe. Moreover, rising awareness regarding the effects of climate change on the structure of their champagne has encouraged leading companies to set up research units to conduct experiments as a means to adapt to the evolving production standards of champagne, thereby aiding to achieve a consistent flavor profile. In terms of sales, key players are adopting coordinated tourism strategies to expand business across international borders, which includes well-priced exports of European champagne to restaurants, the hospitality sector, tourist attraction places, and other retailers. This, in turn, is acting as another major growth-inducing factor. Besides this, the advent of modern fermentation techniques and innovations in packaging, such as micro-oxygenation and box packaging, is further helping in increasing the product shelf life and providing ecological benefits, thereby creating lucrative opportunities for the market players. Online retailing of alcohol through on-demand delivery applications, such as Drizly, Uber Eats, and Amazon Prime Now, are also catalyzing the market growth significantly. Looking forward, the market is expected to grow at a CAGR of around 3% during 2021-2026.
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Top Champagne Companies in the World:
Arvitis is a family-owned, wine company that is focused on the vine-growing, winemaking, production, and distribution of its products through merchant wholesalers. Its wineries, boutique champagne houses, and blue-chip brands are majorly located in Bordeaux and California. Driven by innovation and ambition, the company offers premium and unique collection of wine and champagne that reflect vineyards and grape varieties with authenticity.
Centre Vinicole – Champagne Nicolas Feuillatte
Centre Vinicole – Champagne Nicolas Feuillatte (CV-CNF) is primarily engaged in the manufacturing of alcoholic beverages, including champagne, wines, and spirits. Its operation comprises 82 winemaking cooperatives that represent more than 5000 vineyards. To ensure a quality product in compliance with hygiene and safety standards, the company analyses all the inputs in their specialized laboratory before the integration into the winery. They also conduct diversified training sessions in wine regulations, which deals with the commercial, technical, social network, and export aspects of the whole operation. Apart from this, in 2019, CV-CNF acquired the centuries-old Champagne House Henri Abelé.
Champagne Piper-Heidsieck primarily operates a champagne house. It is active in the Wineries and Breweries, Champagne, Food and Beverage, Tobacco, Luxe, Manufacturing, Wines and Spirits, Luxury, Vins et Spirituex, Excellence, Reims, France, and Maison de Champagne business units. The company specializes in the production and distribution of wines, champagne, and other spirits under the Piper-Heidsieck, Charles Heidsieck, Krug, and F Bonnet brand names. Some of its diverse range of champagne includes Cuvee Brut, Rose Sauvage, Cuvee Sublime, Brut, and Cuvee Rare. Besides this, in 2011, the organization was acquired by Europeenne de Participation Industrielle, which is a privately owned holding company of French luxury brands.
Headquarter: United Kingdom
Diageo plc, a subsidiary of Diageo plc, is a multinational beverage alcohol company. Its product portfolio includes beer, scotch, vodka, whiskey, rum, champagne, wine, gin, tequila, and Indian-made foreign liquor (IMFL). The company sells, manufactures, and distributes a range of premium brands, such as Black Dog, Johnnie Walker, Black & White, Antiquity, VAT 69, Signature, McDowell’s No.1, Signature, Smirnoff, and Captain Morgan. Diageo has a well-established manufacturing plant, distilling, packaging, and bottling facilities. The company distributes these products via wholesalers, retailers, third-party distributors, brokers, subsidiary companies, joint venture arrangements, independent wholesalers, and brewers.
Lanson-BCC, formally known as Boizel Chanoine Champagne SA before the merger between Lanson International and Boizel Chanoine Champagne Group, is primarily involved in the production and distribution of champagne across domestic and international markets. It operates through its Champagne Boizel, Maison Burtin and C.G.V., Champagne Chanoine Freres, Groupe Charmoy, and Champagne Phillipponnat subsidiaries. Amongst these, Champagne Chanoine Freres is one of the company’s distributors that sells the products to restaurants, wine cellars, and delicatessens under the Lanson, Besserat de Bellefon, Tsarine, Alfre Rothchild, De Venoge, Abel Lepitre, and Alexandre Bonnet brand names.
Laurent-Perrier, the main company of the Laurent-Perrier Group, manufactures, distributes, and sells champagne globally, including Belgium, France, Italy, Germany, Japan, the United Kingdom, Switzerland, and the United States. It markets its champagne under four major brands, namely Laurent-Perrier, de Castellane, Delamotte, and Salon through specialized distribution channels, such as cafes, wine merchants, restaurants, and direct sales. The company has organized its business activities in three different types of entities, including Champagne Laurent Perrier and Champagne de Castellane, distribution subsidiaries in France and foreign markets, and vineyards that are held directly through real-estate companies.
LVMH Moët Hennessy Louis Vuitton
Headquarter: Paris, France
LVMH is a multinational holding corporation and distributor of luxury goods that was formed through the merger of fashion house Louis Vuitton and Moet Hennessy, which is a France-based wine and spirit producer. Its diverse product portfolio includes fashion, wines and spirits, perfumes and cosmetics, watches and jewelry, selective distribution, and other categories. LVMH independently manages and controls various subsidiaries under its umbrellas, such as Christian Dior, Marc Jacobs, Givenchy, Loro Piana, Stella McCarthy, Fenty, Château d'Yquem, Bulgari, and Kenzo.
Headquarter: Reims, France
Taittinger is one of the largest independent champagne houses that is owned and actively managed by the Taittinger family. It produces and sells champagne, whiskey, bourbon, white wines, and other liqueurs in Europe and the United States. The flagship wines of the company include Comtes de Champagne and Comte de Champagne Rose, which uses Chardonnay as its key ingredient. Taittinger is also indirectly involved in the hotel, real estate, industrial, and banking operations with some of its diversified holdings, including Champagne Taittinger, Societe du Louvre, and Concorde Hotels.
Headquarter: Paris, France
Pernod Ricard produces and markets alcoholic beverages, such as wines, whiskies, champagne, bitters, spirits, cognac, brandies, white spirits, and rum. Some of its key brands include Absolut vodka, Chivas Regal, Beefeater gin, Malibu rum, Martell cognac, Jameson Irish whiskey, Havana Club, and The Glenlivet. The company also markets its products under a number of local brands, including Brancott Estate, Campo Viejo, Jacob’s Creek, Mumm, and Perrier-Jouet.
Vranken - Pommery Monopole SA
Headquarter: Reims, France
Vranken-Pommery Monopole SA manufactures, commercializes, and distributes champagne, wine, and port wine. Its prominent brands include La Grande Reserve Brut de Vranken, Pommery Brut Royal, La Cuvee Demoiselle de Vranken, Charles Lafitte, POP Earth, Sao Pedro, La Gordonne, and Terra do Grifo amongst others. The company distributed its products worldwide, including Japan, Australia, Belgium, the UK, and Portugal via a network of international subsidiaries, such as Rozes SA, Vranken, and Camarguaise de Participations.
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