The global tobacco market size reached 8.5 Million Tons in 2022. Looking forward, IMARC Group expects the market to reach 9.3 Million Tons by 2028, exhibiting a growth rate (CAGR) of 1.45% during 2023-2028. The increasing marketing and advertising campaigns, the growing social and cultural acceptance, and the introduction of several innovative tobacco products such as heat not burn tobacco products and e-cigarettes represents some of the key factors propelling the market.
Market Size in 2022
|8.5 Million Tons
Market Forecast in 2028
|9.3 Million Tons
|Market Growth Rate (2023-2028)
Tobacco is a plant known scientifically as nicotiana tabacum, primarily cultivated for its leaves, which contain nicotine, a highly addictive alkaloid. The plant is native to the Americas, where it was used traditionally for various purposes by indigenous cultures. It is consumed in various forms, including cigarettes, cigars, pipe tobacco, and smokeless products such as snuff and chewing tobacco. It involves sowing seeds in carefully prepared fields and nurtured into seedlings which are transplanted to larger fields where they grow to maturity. The leaves are carefully harvested by hand and then dried through various curing methods, including air-curing, flue-curing, fire-curing, or sun-curing. Additionally, tobacco with the presence of nicotine acts as a stimulant, releasing neurotransmitters such as dopamine and providing a sense of pleasure and relaxation.
The market is primarily driven by the increasing urbanization and the growing population. In addition, the increasing working population, hectic working schedules, and the rising demand for tobacco products are contributing to a larger consumer base. Moreover, the growing acceptance of tobacco in social and cultural settings as it is employed as a symbol of social status represents another major growth-inducing factor. Besides this, aggressive marketing and advertising strategies, especially in developing countries, attract new smokers and maintain the loyalty of existing consumers, thus accelerating market growth. Along with this, the easy availability of several tobacco products, including cigarettes, cigars, smokeless tobacco, and e-cigarettes, catering to diverse consumer preferences is propelling the market growth. Furthermore, the relatively lower prices of tobacco products and the addictive nature of nicotine are contributing to the market growth.
Tobacco Market Trends/Drivers:
The growing social and cultural acceptance
The increasing tobacco consumption due to deeply ingrained social norms and traditions is influencing market growth. In addition, smoking is often perceived as a symbol of social status or a means of bonding during social gatherings which is an accepted practice among peers and communities, particularly in regions with a long history of tobacco use, thus augmenting the market growth. Moreover, the portrayal of smoking in popular culture, movies, and media contributes to its acceptance among young audiences representing another major growth-inducing factor. Along with this, celebrity endorsements and depictions of tobacco use in movies are creating a perception of glamour and attractiveness, encouraging experimentation among impressionable individuals, thus propelling market growth. Furthermore, in some cultures, tobacco is employed in religious rituals, traditional ceremonies, or as a symbol of hospitality, thus propelling market growth.
The introduction of several innovative tobacco products
The market is witnessing several product innovations and diversifications to cater to changing consumer preferences. In addition, the introduction of electronic cigarettes or e-cigarettes and vaping devices is influencing the market growth. These devices offer an alternative to traditional tobacco products. Moreover, the incorporation of flavored tobacco products, including menthol cigarettes and flavored smokeless tobacco represents another major growth-inducing factor. Besides this, the development of numerous smokeless tobacco products, such as snus and dissolvable tobacco to appeal to a broader consumer base is accelerating the market growth. These smokeless alternatives are promoted as convenient and discreet options for tobacco consumption. Along with this, the emergence of heat-not-burn tobacco products that heat tobacco instead of burning it, producing an aerosol for inhalation as an alternative to smoking cigarettes is propelling the market growth.
The increasing marketing and advertising campaigns
Tobacco companies invest substantial resources in designing and executing persuasive campaigns to attract consumers and create brand loyalty. These campaigns employ various tactics to create a positive perception of tobacco products and influence consumer behavior. In addition, strategic product placement in movies, television shows, and music videos subtly integrates tobacco use into popular culture, making it appear appealing and socially desirable, thus influencing market growth. Also, celebrity endorsements by well-known figures further reinforce this image, associating tobacco use with success, attractiveness, and glamour, thus augmenting the market growth. Moreover, the integration of colorful packaging, eye-catching designs, and innovative product formats are utilized to create a strong visual appeal and distinguish several brands representing another major growth-inducing factor. These elements aim to make tobacco products more attractive to potential consumers, especially among younger age groups. Furthermore, the emerging digital marketing and social media platforms are reaching a broader audience, particularly the youth with engaging content, contests, and promotions propelling the market growth.
Tobacco Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global tobacco market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on type.
Breakup by Type:
- Roll Your Own
- Smokeless Tobacco
Cigarettes represent the most popular type
The report has provided a detailed breakup and analysis of the market based on the type. This includes cigarettes, roll-your-own, cigars, cigarillos, smokeless tobacco, and others. According to the report, cigarettes accounted for the largest market share.
Cigarettes are the most widely consumed tobacco product globally, accounting for a significant share of the industry's revenue. In addition, the widespread adoption of cigarettes due to easy availability, convenience, and cost-effectiveness is influencing the market growth. Moreover, continuous product innovation and flavor diversification with the introduction of flavored cigarettes and novel packaging designs attract new consumers and reinforce brand loyalty among existing customers representing another major growth-inducing factor. Besides this, the extensive investment in marketing and advertising campaigns promoting cigarettes by targeting numerous consumers, including the youth, through strategic product placements and appealing branding are providing a positive thrust to the market growth, Furthermore, the increasing use of cigarettes in many cultures and societies, as an integral part of social norms and daily routines are contributing to the market growth. Along with this, cigarettes offer convenience and portability, making them a preferred choice for on-the-go consumption thus propelling the market growth.
Breakup by Region:
- United States
- EU 15
China exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Brazil, the United States, EU 15, and others. According to the report, China accounted for the largest market share.
The increasing demand for tobacco products in China is influencing the market growth. In addition, rapid urbanization, the growing population, hectic work schedules, and the rising working population are contributing to market growth. Also, China has a long history of tobacco consumption, with smoking deeply ingrained in its social fabric and traditions are propelling the market growth. The market is characterized by several products, including traditional cigarettes, cigars, and smokeless tobacco. China national tobacco corporation (CNTC), a state-owned enterprise, controls a substantial portion of the market, with an extensive distribution network and a diverse portfolio of tobacco brands. Moreover, China's economic growth and rising disposable income are escalating the demand for tobacco products. Besides this, the aggressive marketing campaigns and the presence of numerous regional and local tobacco companies are further contributing to the market growth.
At present, key players in the market are employing various strategies to strengthen their positions and retain their market dominance. They are continuously innovating and diversifying their product portfolios to cater to changing consumer preferences and introduce novel tobacco products including the development of smokeless tobacco products, e-cigarettes, and flavored tobacco options. Moreover, they are focusing on building and strengthening their distribution networks to ensure their products are widely available and accessible to consumers including collaborations with wholesalers, retailers, and online platforms. Besides this, companies are investing in research and development (R&D) of reduced-risk products, such as heated tobacco products and smokeless alternatives, positioning them as potentially less harmful options to traditional cigarettes. Furthermore, key players are focusing on engaging with consumers through loyalty programs, digital platforms, and social media to create a sense of community around their brands fostering brand loyalty and repeat purchases.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
- China National Tobacco Corporation
- Phillip Morris International
- British America Tobacco
- Japan Tobacco International
- Imperial Tobacco Group
- In November 2022, Phillip Morris International introduced its latest heat-not-burn tobacco heating system, BONDS by IQOS, featuring a unique combination of custom-designed tobacco sticks called BLENDS that aim to offer consumers a distinct and enhanced tobacco experience with its advanced heating technology.
- In August 2021, Japan Tobacco International launched Ploom X, a cutting-edge heated tobacco device, in the market, which is conveniently available at various convenience stores and select tobacco retail outlets across Japan.
- In July 2022, British American Tobacco (BAT) revealed the debut of gloTM hyper X2, the newest addition to its rapidly expanding global heated tobacco brand, gloTM, in Japan. The product boasts a 'barrel styling' design, incorporating innovative user-friendly features, shaped by valuable consumer insights.
Tobacco Market Report Scope:
|Base Year of the Analysis
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
||Cigarettes, Roll Your Own, Cigars, Cigarillos, Smokeless Tobacco, Others
||China, India, Brazil, United States, EU 15, Others
||China National Tobacco Corporation, Phillip Morris International, British America Tobacco, Japan Tobacco International, Imperial Tobacco Group etc.
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tobacco market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the global tobacco market.
- The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tobacco industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.