China Bakery Products Market Report by Product Type (Biscuits, Bread and Rolls, Cakes and Pastries, Rusks), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online Stores, and Others), and Region 2024-2032

China Bakery Products Market Report by Product Type (Biscuits, Bread and Rolls, Cakes and Pastries, Rusks), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online Stores, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A23350
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China Bakery Products Market Overview:

The China bakery products market is projected to exhibit a growth rate (CAGR) of 4.60% during 2024-2032. The growing need for ready to eat and convenient food products among the masses, increasing focus on health and wellness trends to prevent the occurrence of chronic diseases, and rising advancements in the production procedures of various bakery products are some of the factors impelling the growth of the market.

Report Attribute
 Key Statistics                   
Base Year
Forecast Years
Historical Years
Market Growth Rate (2024-2032) 4.60%

China Bakery Products Market Trends:

Rising Urbanization and Changing Lifestyles:

The migration of the population from rural to urban areas has been a defining trend over the past few decades. As individuals move to cities, they encounter different lifestyle dynamics that significantly impact their dietary habits. Urban environments typically offer fast-paced lifestyles, leading to an increased preference for convenient food options, such as bakery products, which provide quick, ready-to-eat solutions. This shift is compounded by the increase in dual-income households, where both partners work and have limited time for meal preparation, further driving the demand for convenient food items. As per the information presented in a seminar of the Rural Development Institute, Chinese Academy of Social Sciences, 80% of China’s population is expected to reside in urban locations by 2050.

The proliferation of supermarkets, hypermarkets, and convenience stores in urban areas is making bakery products more accessible, facilitating their increased consumption. Furthermore, inflating disposable incomes among urban residents are leading to a greater willingness to spend on higher-quality and diverse food products, including premium and artisanal bakery items, which cater to evolving consumer preferences for taste and novelty.

Health and Wellness Trends:

Health consciousness among consumers is propelling the market growth in China. This trend is driven by increasing awareness of lifestyle-related diseases, such as diabetes and obesity, and the overall emphasis on maintaining a healthy lifestyle. Consumers are becoming more vigilant about the nutritional content of their food, seeking products that align with their health goals. In response, there is a heightened demand for healthier options, such as whole grain, low-sugar, and gluten-free products. This shift is supported by government health campaigns and the rising influence of social media, where influencers and health experts advocate for healthier eating habits. Moreover, the younger demographic, particularly millennials and Gen Z, are more inclined towards wellness-oriented diets, driving the market for nutritious bakery items. Companies are responding by innovating and reformulating their products to include superfoods, organic ingredients, and functional additives like fiber, vitamins, and minerals. For instance, Angel Yeast showcased an extensive range of new bakery products and launched a high protein mixed grain bread at Bakery China, which happened from Mary 22 to May 2, 2023, in Shanghai.

Technological Advancements and E-commerce Growth:

Technological advancements are revolutionizing the bakery products market in China. Modern production techniques and improved machinery are significantly improving the efficiency, consistency, and scalability of bakery operations. Innovations such as automated mixing, baking, and packaging systems now reduce the high cost of production while maintaining product quality, which assists manufacturers in meeting the increased demand more profitably. With technological advancement in this arena of packaging, the shelf life of bakery products has been increased, making them more convenient for consumers and more potential in their distribution. E-commerce platforms help a lot in making home deliveries, which in turn provide great convenience for consumers, especially from the urban consumer segment, for people with a fast-paced life. These e-commerce platforms use big data and artificial intelligence technologies to understand what consumers prefer and then give suggestions on product offerings or marketing communication strategies accordingly.

China Bakery Products Market News:

  • March 2023: Mondelez initiated offering cake products in China and planned to invest more in digital solutions. It also installed a cake production line in its Beijing plant in 2022.
  • May 2024: The 26th Bakery China, co-organized by the China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd., took place from May 21st to 24th, 2024 where renowned brands from almost 30 countries and regions showcased their latest products.

China Bakery Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

  • Biscuits
    • Cookies
    • Cream Biscuits
    • Glucose Biscuits
    • Marie Biscuits
    • Non-Salt Cracker Biscuits
    • Salt Cracker Biscuits
    • Milk Biscuits
    • Others
  • Bread and Rolls
    • Sandwich Breads
    • Hamburgers
    • Croissants
    • Others
  • Cakes and Pastries
    • Packed Cupcakes
    • Pastries
    • Muffins
    • Layer Cakes
    • Donuts
    • Swiss Roll
    • Others
  • Rusks

The report has provided a detailed breakup and analysis of the market based on the product type. This includes biscuits (cookies, cream biscuits, glucose biscuits, Marie biscuits, non-salt cracker biscuits, salt cracker biscuits, milk biscuits, and others), bread and rolls (sandwich breads, hamburgers, croissants, and others), cakes and pastries (packed cupcakes, pastries, muffins, layer cakes, donuts, swiss roll, and others), and rusks.

Distribution Channel Insights:

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Artisanal Bakeries
  • Online Stores
  • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, online stores, and industrial.

Regional Insights: 

  • North China
  • East China
  • South Central China
  • Southwest China
  • Northwest China
  • Northeast China

The report has also provided a comprehensive analysis of all the major regional markets, which include North China, East China, South Central China, Southwest China, Northwest China, and Northeast China.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

China Bakery Products Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units Billion US$
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Distribution Channel
  • Region
Product Types Covered
  • Biscuits: Cookies, Cream Biscuits, Glucose Biscuits, Marie Biscuits, Non-Salt Cracker Biscuits, Milk Biscuits, Others
  • Bread and Rolls: Sandwich Breads, Hamburgers, Croissants, Others
  • Cakes and Pastries: Packed Cupcakes, Pastries, Muffins, Layer Cakes, Donuts, Swiss Roll, Others
  • Rusks
Distribution Channels Covered Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online Stores, Others
Regions Covered North China, East China, South Central China, Southwest China, Northwest China, Northeast China
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the China bakery products market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the China bakery products market?
  • What is the breakup of the China bakery products market on the basis of product type?
  • What is the breakup of the China bakery products market on the basis of distribution channel?
  • What are the various stages in the value chain of the China bakery products market? 
  • What are the key driving factors and challenges in the China bakery products?
  • What is the structure of the China bakery products market and who are the key players?
  • What is the degree of competition in the China bakery products market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the China bakery products market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the China bakery products market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the China bakery products industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
China Bakery Products Market Report by Product Type (Biscuits, Bread and Rolls, Cakes and Pastries, Rusks), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online Stores, and Others), and Region 2024-2032
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