The global gluten-free products market was valued at US$ 4.5 Billion in 2018. Gluten is a protein that is usually found in wheat products such as bread, baked goods, cereals and pasta. It is also present in barley-based products, including malt, malt vinegar, beer and various food colorings. Gluten provides elasticity and moisture to food products and aids in retaining the product shape while cooking. Although this protein is safe for consumption, it should be avoided by individuals with celiac disease, gluten sensitivity, gluten ataxia and wheat allergy. They can choose from a wide range of gluten-free products such as olive oil, eggs, fish, vegetables, fruits and various herbs that assist in boosting energy levels, curing digestive ailments and reducing cholesterol and fat in the body.
The rising prevalence of gluten intolerance, Irritable Bowel Syndrome (IBS) and celiac disease across the globe is one of the key factors driving the growth of the market. There is growing consumer awareness of the preventive measures that can be taken to manage such ailments, which is catalyzing the demand for easy-to-digest, gluten-free products. Furthermore, owing to the busy schedules and hectic lifestyles, consumers are increasingly opting for gluten-free, ready to eat meals, pasta and baby food products. There is also a growing demand for weight management programs and diet plans that include grain-free food alternatives. Moreover, owing to the thriving e-commerce industry, vendors are adopting online retail systems to provide a broad product range to the consumers. They are also manufacturing attractive and sustainable packaging with clean labeling to gain consumer attention, which is expected to impact the market positively. Looking forward, IMARC Group expects the market to reach a value of US$ 6.7 Billion by 2024, registering a CAGR of 6.7% during 2019-2024.
The report has also analysed the competitive landscape of the market with some of the key players being Kraft Heinz Company, Hain Celestial Group, Boulder Brands, General Mills, Pinnacle Foods, Kellogg's, Hero Group, Freedom Nutritional Products, Warburtons, Barilla Group, Glutamel, Raisio Group, Dr. Schär Company, Domino's Pizza Enterprises, Alara Wholefoods Ltd, Genius Foods, Enjoy Life Foods, Silly Yak Foods, etc.
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