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Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 16.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.

Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on solution, service, deployment type, organization size and end use.

Breakup by Solution:

  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others
     

Breakup by Service:

  • Professional Services
  • Managed Services
     

Breakup by Deployment Type:

  • On-Premise
  • Cloud-Based
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
     

Breakup by End Use:

  • Media and Entertainment
  • Manufacturing
  • Retail
  • BFSI
  • Information Technology
  • Healthcare
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Solution, Service, Deployment Type, Organization Size, End Use, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Digital Marketing Software Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Solution
    6.1    Customer Relationship Management (CRM)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Email Marketing
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Social Media
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Search Marketing
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Content Management
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Marketing Automation
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Campaign Management
        6.7.1 Market Trends
        6.7.2 Market Forecast
    6.8    Others
        6.8.1 Market Trends
        6.8.2 Market Forecast
7    Market Breakup by Service
    7.1    Professional Services
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Managed Services
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Deployment Type
    8.1    On-Premise
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Cloud-Based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Organization Size
    9.1    Large Enterprises
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Small and Medium Enterprises (SMEs)
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by End Use
    10.1    Media and Entertainment
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Manufacturing
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Retail
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    BFSI
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Information Technology
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Healthcare
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Act-On Software Inc.
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio 
        16.3.2    Adobe Inc.
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio 
           16.3.2.3 Financials
           16.3.2.4 SWOT Analysis
        16.3.3    Hewlett Packard Enterprise Development LP
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio 
           16.3.3.3 Financials
           16.3.3.4 SWOT Analysis
        16.3.4    HubSpot Inc.
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio 
           16.3.4.3 Financials
        16.3.5    IBM Corporation
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio 
           16.3.5.3 Financials
           16.3.5.4 SWOT Analysis
        16.3.6    Microsoft Corporation
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio 
           16.3.6.3 Financials
           16.3.6.4 SWOT Analysis
        16.3.7    Oracle Corporation
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio 
           16.3.7.3 Financials
           16.3.7.4 SWOT Analysis
        16.3.8    Salesforce.com Inc.
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio 
           16.3.8.3 Financials
           16.3.8.4 SWOT Analysis
        16.3.9    SAP SE
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio 
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    SAS Institute Inc.
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio 
           16.3.10.3 SWOT Analysis

List of Figures

Figure 1: Global: Digital Marketing Software Market: Major Drivers and Challenges
Figure 2: Global: Digital Marketing Software Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Digital Marketing Software Market: Breakup by Solution (in %), 2020
Figure 4: Global: Digital Marketing Software Market: Breakup by Service (in %), 2020
Figure 5: Global: Digital Marketing Software Market: Breakup by Deployment Type (in %), 2020
Figure 6: Global: Digital Marketing Software Market: Breakup by Organization Size (in %), 2020
Figure 7: Global: Digital Marketing Software Market: Breakup by End Use (in %), 2020
Figure 8: Global: Digital Marketing Software Market: Breakup by Region (in %), 2020
Figure 9: Global: Digital Marketing Software Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 10: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Digital Marketing Software (Email Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Digital Marketing Software (Email Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Digital Marketing Software (Social Media) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Digital Marketing Software (Social Media) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Digital Marketing Software (Search Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Digital Marketing Software (Search Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Digital Marketing Software (Content Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Digital Marketing Software (Content Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Digital Marketing Software (Marketing Automation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Digital Marketing Software (Marketing Automation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Digital Marketing Software (Campaign Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Digital Marketing Software (Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Digital Marketing Software (Other Solutions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Digital Marketing Software (Other Solutions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Digital Marketing Software (Professional Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Digital Marketing Software (Professional Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Digital Marketing Software (Managed Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Digital Marketing Software (Managed Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Digital Marketing Software (On-Premise) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Digital Marketing Software (On-Premise) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Digital Marketing Software (Cloud-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Digital Marketing Software (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Digital Marketing Software (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Digital Marketing Software (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Digital Marketing Software (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Digital Marketing Software (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Digital Marketing Software (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Digital Marketing Software (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Digital Marketing Software (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Digital Marketing Software (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Digital Marketing Software (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Digital Marketing Software (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: Digital Marketing Software (Information Technology) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Global: Digital Marketing Software (Information Technology) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Global: Digital Marketing Software (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Global: Digital Marketing Software (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Global: Digital Marketing Software (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Global: Digital Marketing Software (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: North America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: North America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: United States: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: United States: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Canada: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Canada: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Asia Pacific: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Asia Pacific: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: China: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: China: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Japan: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Japan: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: India: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: India: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: South Korea: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: South Korea: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Australia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Australia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Indonesia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Indonesia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Europe: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Europe: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Germany: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Germany: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: France: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: France: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: United Kingdom: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: United Kingdom: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Italy: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Italy: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Spain: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Spain: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Russia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 87: Russia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 89: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 90: Latin America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 91: Latin America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 92: Brazil: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 93: Brazil: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Mexico: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 95: Mexico: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 97: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 98: Middle East and Africa: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 99: Middle East and Africa: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 100: Global: Digital Marketing Software Industry: SWOT Analysis
Figure 101: Global: Digital Marketing Software Industry: Value Chain Analysis
Figure 102: Global: Digital Marketing Software Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Digital Marketing Software Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Digital Marketing Software Market Forecast: Breakup by Solution (in Million US$), 2021-2026
Table 3: Global: Digital Marketing Software Market Forecast: Breakup by Service (in Million US$), 2021-2026
Table 4: Global: Digital Marketing Software Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
Table 5: Global: Digital Marketing Software Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
Table 6: Global: Digital Marketing Software Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 7: Global: Digital Marketing Software Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Digital Marketing Software Market Structure
Table 9: Global: Digital Marketing Software Market: Key Players

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Key Question Answered in this Report

   The global digital marketing software market was valued at US$ 48.3 Billion in 2020.

We expect the global digital marketing software market to exhibit a CAGR of 16.3% during 2021-2026.

The rising penetration of internet-based smart devices coupled with the growing influence of numerous social networking platforms represent some of the factors catalyzing the global digital marketing software market.

Sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online shopping and digital entertainment services. Owing to this, several retailers are adopting digital marketing strategies to advertise their goods and services.

Based on the solution, the market can be segmented into customer relationship management (CRM), E-mail marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, customer relationship management (CRM) holds the majority of the market share.

Based on the deployment type, the global digital marketing software market has been segregated into on-premise and cloud-based, where cloud-based currently represents the largest segment.

Based on the organization size, the global digital marketing software market can be divided into large enterprises and small and medium enterprises (SMEs). Currently, large enterprises account for the majority of the total market share.

Based on the end use, the global digital marketing software market can be categorized into media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. Amongst these, the BFSI sector exhibits a clear dominance in the total market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global digital marketing software market include Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.

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