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The global digital marketing software market was valued at US$ 48.3 Billion in 2020.
We expect the global digital marketing software market to exhibit a CAGR of 16.3% during 2021-2026.
The rising penetration of internet-based smart devices coupled with the growing influence of numerous social networking platforms represent some of the factors catalyzing the global digital marketing software market.
Sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online shopping and digital entertainment services. Owing to this, several retailers are adopting digital marketing strategies to advertise their goods and services.
Based on the solution, the market can be segmented into customer relationship management (CRM), E-mail marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, customer relationship management (CRM) holds the majority of the market share.
Based on the deployment type, the global digital marketing software market has been segregated into on-premise and cloud-based, where cloud-based currently represents the largest segment.
Based on the organization size, the global digital marketing software market can be divided into large enterprises and small and medium enterprises (SMEs). Currently, large enterprises account for the majority of the total market share.
Based on the end use, the global digital marketing software market can be categorized into media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. Amongst these, the BFSI sector exhibits a clear dominance in the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global digital marketing software market include Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
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