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The global digital marketing software market was valued at US$ 56.6 Billion in 2021.
We expect the global digital marketing software market to exhibit a CAGR of 16.4% during 2022-2027.
The rising penetration of internet-based smart devices, coupled with the growing influence of numerous
social networking platforms, is currently driving the global digital marketing software market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing consumer inclination towards
online shopping and digital entertainment services, resulting in the rising adoption of digital marketing
strategies by the retailers to remotely advertise their goods and services.
Based on the solution, the global digital marketing software market can be segmented Into Customer
Relationship Management (CRM), e-mail marketing, social media, search marketing, content
management, marketing automation, campaign management, and others. Among these, Customer
Relationship Management (CRM) currently holds the majority of the global market share.
Based on the service, the global digital marketing software market has been bifurcated into professional
services and managed services. Currently, managed services represent the largest market share.
Based on the deployment type, the global digital marketing software market can be segregated into on-
premise and cloud-based, where cloud-based exhibits a clear dominance in the market.
Based on the organization size, the global digital marketing software market has been divided into large
enterprises and Small and Medium Enterprises (SMEs). Currently, large enterprises account for the
majority of the total market share.
Based on the end use, the global digital marketing software market can be categorized into media and
entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. Among
these, the retail sector currently represents the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where Asia Pacific currently dominates the global market.
Some of the major players in the global digital marketing software market include Act-On Software Inc.,
Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft
Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
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