Market Overview:
The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit strong growth during the next five years. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, solution, service, deployment type, organization size and end use.
Breakup by Solution:
- Customer Relationship Management (CRM)
- Email Marketing
- Social Media
- Search Marketing
- Content Management
- Marketing Automation
- Campaign Management
- Others
Breakup by Service:
- Professional Services
- Managed Services
Breakup by Deployment Type:
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises (SMEs)
Breakup by End Use:
- Media and Entertainment
- Manufacturing
- Retail
- BFSI
- Information Technology
- Healthcare
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
Key Questions Answered in This Report
The global digital marketing software market size was valued at US$ 48.3 Billion in 2020.
According to the estimates by IMARC Group, the global digital marketing software market is expected to to exhibit strong growth during 2021 to 2026.
The rising penetration of internet-based smart devices coupled with the growing influence of numerous social networking platforms, represents some of the key drivers for the global digital marketing software market.
The increasing adoption of location-based marketing strategies by several retailers for offering personalized updates on offers, discounts, and new products, represents one of the key industry trends in the global digital marketing software market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the rising consumer inclination towards online shopping and digital entertainment services. Owing to this, several retailers are adopting digital marketing strategies to advertise their goods and services, thereby positively impacting the global digital marketing software market.
On the basis of the solution, the market has been bifurcated into customer relationship management (CRM), E-mail marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, customer relationship management holds the majority of the total market share.
Based on the deployment type, the market has been segmented into on-premise and cloud-based. Among these, cloud-based represents the largest segment.
On the basis of the organization size, the market has been bifurcated into large enterprises and small and medium enterprises (SMEs). Among these, large enterprises hold the largest market share.
On the basis of the end-use, the market has been segmented into media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. At present, BFSI holds the majority of the market share.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global digital marketing software market are Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital Marketing Software Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Solution
6.1 Customer Relationship Management (CRM)
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Email Marketing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Social Media
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Search Marketing
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Content Management
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Marketing Automation
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Campaign Management
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 Market Breakup by Service
7.1 Professional Services
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Managed Services
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Deployment Type
8.1 On-Premise
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-Based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Organization Size
9.1 Large Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Small and Medium Enterprises (SMEs)
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by End Use
10.1 Media and Entertainment
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Manufacturing
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Retail
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 BFSI
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Information Technology
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Healthcare
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Act-On Software Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Adobe Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.2.4 SWOT Analysis
16.3.3 Hewlett Packard Enterprise Development LP
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.3.4 SWOT Analysis
16.3.4 HubSpot Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.5 IBM Corporation
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 Microsoft Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
List of Figures
Figure 1: Global: Digital Marketing Software Market: Major Drivers and Challenges
Figure 2: Global: Digital Marketing Software Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Digital Marketing Software Market: Breakup by Solution (in %), 2020
Figure 4: Global: Digital Marketing Software Market: Breakup by Service (in %), 2020
Figure 5: Global: Digital Marketing Software Market: Breakup by Deployment Type (in %), 2020
Figure 6: Global: Digital Marketing Software Market: Breakup by Organization Size (in %), 2020
Figure 7: Global: Digital Marketing Software Market: Breakup by End Use (in %), 2020
Figure 8: Global: Digital Marketing Software Market: Breakup by Region (in %), 2020
Figure 9: Global: Digital Marketing Software Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 10: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Digital Marketing Software (Email Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Digital Marketing Software (Email Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Digital Marketing Software (Social Media) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Digital Marketing Software (Social Media) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Digital Marketing Software (Search Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Digital Marketing Software (Search Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Digital Marketing Software (Content Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Digital Marketing Software (Content Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Digital Marketing Software (Marketing Automation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Digital Marketing Software (Marketing Automation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Digital Marketing Software (Campaign Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Digital Marketing Software (Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Digital Marketing Software (Other Solutions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Digital Marketing Software (Other Solutions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Digital Marketing Software (Professional Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Digital Marketing Software (Professional Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Digital Marketing Software (Managed Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Digital Marketing Software (Managed Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Digital Marketing Software (On-Premise) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Digital Marketing Software (On-Premise) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Digital Marketing Software (Cloud-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Digital Marketing Software (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Digital Marketing Software (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Digital Marketing Software (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Digital Marketing Software (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Digital Marketing Software (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Digital Marketing Software (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Digital Marketing Software (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Digital Marketing Software (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Digital Marketing Software (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Digital Marketing Software (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Digital Marketing Software (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: Digital Marketing Software (Information Technology) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Global: Digital Marketing Software (Information Technology) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Global: Digital Marketing Software (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Global: Digital Marketing Software (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Global: Digital Marketing Software (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Global: Digital Marketing Software (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: North America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: North America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: United States: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: United States: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Canada: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Canada: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Asia Pacific: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Asia Pacific: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: China: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: China: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Japan: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Japan: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: India: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: India: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: South Korea: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: South Korea: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Australia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Australia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Indonesia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Indonesia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Europe: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Europe: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Germany: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Germany: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: France: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: France: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: United Kingdom: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: United Kingdom: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Italy: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Italy: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Spain: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Spain: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Russia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 87: Russia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 89: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 90: Latin America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 91: Latin America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 92: Brazil: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 93: Brazil: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Mexico: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 95: Mexico: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 97: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 98: Middle East and Africa: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
Figure 99: Middle East and Africa: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 100: Global: Digital Marketing Software Industry: SWOT Analysis
Figure 101: Global: Digital Marketing Software Industry: Value Chain Analysis
Figure 102: Global: Digital Marketing Software Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Digital Marketing Software Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Digital Marketing Software Market Forecast: Breakup by Solution (in Million US$), 2021-2026
Table 3: Global: Digital Marketing Software Market Forecast: Breakup by Service (in Million US$), 2021-2026
Table 4: Global: Digital Marketing Software Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
Table 5: Global: Digital Marketing Software Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
Table 6: Global: Digital Marketing Software Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 7: Global: Digital Marketing Software Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Digital Marketing Software Market Structure
Table 9: Global: Digital Marketing Software Market: Key Players