The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely. Looking forward, IMARC Group expects the global digital marketing software market to exhibit strong growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, solution, service, deployment type, organization size and end use.
Breakup by Solution:
Breakup by Service:
Breakup by Deployment Type:
Breakup by Organization Size:
Breakup by End Use:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
The global digital marketing software market size was valued at US$ 48.30 Billion in 2020.
According to the estimates by IMARC Group, the global digital marketing software market is expected to witness a CAGR of 16.32% from 2021 to 2026.
The rising penetration of internet-based smart devices coupled with the growing influence of numerous social networking platforms, represents some of the key drivers for the global digital marketing software market.
The increasing adoption of location-based marketing strategies by several retailers for offering personalized updates on offers, discounts, and new products, represents one of the key industry trends in the global digital marketing software market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the rising consumer inclination towards online shopping and digital entertainment services. Owing to this, several retailers are adopting digital marketing strategies to advertise their goods and services, thereby positively impacting the global digital marketing software market.
On the basis of the solution, the market has been bifurcated into customer relationship management (CRM), E-mail marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, customer relationship management holds the majority of the total market share.
Based on the deployment type, the market has been segmented into on-premise and cloud-based. Among these, cloud-based represents the largest segment.
On the basis of the organization size, the market has been bifurcated into large enterprises and small and medium enterprises (SMEs). Among these, large enterprises hold the largest market share.
On the basis of the end-use, the market has been segmented into media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. At present, BFSI holds the majority of the market share.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global digital marketing software market are Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
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