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The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 16.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely.
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on solution, service, deployment type, organization size and end use.
Breakup by Solution:
Breakup by Service:
Breakup by Deployment Type:
Breakup by Organization Size:
Breakup by End Use:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
|Base Year of the Analysis||2020|
|Segment Coverage||Solution, Service, Deployment Type, Organization Size, End Use, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global digital marketing software market was valued at US$ 48.3 Billion in 2020.
We expect the global digital marketing software market to exhibit a CAGR of 16.3% during 2021-2026.
The rising penetration of internet-based smart devices coupled with the growing influence of numerous social networking platforms represent some of the factors catalyzing the global digital marketing software market.
Sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online shopping and digital entertainment services. Owing to this, several retailers are adopting digital marketing strategies to advertise their goods and services.
Based on the solution, the market can be segmented into customer relationship management (CRM), E-mail marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, customer relationship management (CRM) holds the majority of the market share.
Based on the deployment type, the global digital marketing software market has been segregated into on-premise and cloud-based, where cloud-based currently represents the largest segment.
Based on the organization size, the global digital marketing software market can be divided into large enterprises and small and medium enterprises (SMEs). Currently, large enterprises account for the majority of the total market share.
Based on the end use, the global digital marketing software market can be categorized into media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. Amongst these, the BFSI sector exhibits a clear dominance in the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global digital marketing software market include Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
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