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Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End-User (Retail, Recreation, Banking, Transportation, Education, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A1312
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Format Type
5.5 Market Breakup by Application
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 APG|SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global Media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stroer
List of Figures
Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2023
Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2023
Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
List of Tables
Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2024-2032
Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Digital OOH Advertising Market Structure
Table 7: Global: Digital OOH Advertising Market: Key Players
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