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Digital OOH Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global digital OOH market is expected to grow at a CAGR of 11% during 2019-2024. Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.

Global Digital OOH Market Report

In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionaly, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.

IMARC Group’s latest report provides a deep insight into the global digital OOH (out-of-home) market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH (out-of-home) market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Format:
    • Digital Billboards 
    • Video Advertising
    • Ambient Advertising
    • Others
       
  • Market Breakup by Application:
    • Outdoor
    • Indoor
       
  • Market Breakup by End-User:
    • Retail
    • Recreation
    • Banking
    • Transportation
    • Education
    • Others
       
  • Market Breakup by Region:
    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, Deepsky Corporation Ltd., etc

Key Questions Answered in This Report:

  • How has the global digital OOH market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global digital OOH industry?
  • What is the breakup of the market based on the format type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global digital OOH industry?
  • What are the key driving factors and challenges in the global digital OOH industry?
  • What is the structure of the global digital OOH industry and who are the key players?
  • What is the degree of competition in the global digital OOH industry?
  • What are the profit margins in the global digital OOH industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Digital OOH Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Format Type
    5.4    Market Breakup by Application
    5.5    Market Breakup by End-User
    5.6    Market Breakup by Region
    5.7    Market Forecast
6    Market Breakup by Format Type
    6.1    Digital Billboards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Video Advertising
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Ambient Advertising
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Application
    7.1    Outdoor
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Indoor
        7.2.1    Market Trends
        7.2.2    Market Forecast
8    Market Breakup by End-User
    8.1    Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Recreation
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Banking
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Transportation
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Education
        8.5.1    Market Trends
        8.5.2    Market Forecast
    8.6    Others
        8.6.1    Market Trends
        8.6.2    Market Forecast
9    Market Breakup by Region
    9.1    Europe
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    North America
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Asia Pacific
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Middle East and Africa
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Latin America
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    JCDecaux
        14.3.2    Clear Channel Outdoor Holdings Inc.
        14.3.3    Lama Advertising Company
        14.3.4    OUTFRONT Media
        14.3.5    Daktronics 
        14.3.6    Prismview LLC NEC Display Solutions Ltd. 
        14.3.7    Oohmedia! Ltd.
        14.3.8    Broadsign International LLC
        14.3.9    Aoto Electronics Co. Mvix, Inc.
        14.3.10      Christie Digital System
        14.3.11      Ayuda Media System
        14.3.12      Deepsky Corporation Ltd.


List of Figures

Figure 1: Global: Digital OOH Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Digital OOH Market: Breakup by Format Type (in %), 2018
Figure 4: Global: Digital OOH Market: Breakup by Application (in %), 2018
Figure 5: Global: Digital OOH Market: Breakup by End-User (in %), 2018
Figure 6: Global: Digital OOH Market: Breakup by Region (in %), 2018
Figure 7: Global: Digital OOH Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Digital OOH Industry: SWOT Analysis
Figure 9: Global: Digital OOH Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH (Digital Billboards) Market: Sales Value (in Million US$), 2013-2018
Figure 12: Global: Digital OOH (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Digital OOH (Video Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 14: Global: Digital OOH (Video Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Digital OOH (Ambient Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 16: Global: Digital OOH (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Digital OOH (Other Format Types) Market: Sales Value (in Million US$), 2013-2018
Figure 18: Global: Digital OOH (Other Format Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Digital OOH (Outdoor) Market: Sales Value (in Million US$), 2013-2018
Figure 20: Global: Digital OOH (Outdoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Digital OOH (Indoor) Market: Sales Value (in Million US$), 2013-2018
Figure 22: Global: Digital OOH (Indoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Digital OOH (Retail) Market: Sales Value (in Million US$), 2013-2018
Figure 24: Global: Digital OOH (Retail) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Digital OOH (Recreation) Market: Sales Value (in Million US$), 2013-2018
Figure 26: Global: Digital OOH (Recreation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: Global: Digital OOH (Banking) Market: Sales Value (in Million US$), 2013-2018
Figure 28: Global: Digital OOH (Banking) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Global: Digital OOH (Transportation) Market: Sales Value (in Million US$), 2013-2018
Figure 30: Global: Digital OOH (Transportation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Global: Digital OOH (Education) Market: Sales Value (in Million US$), 2013-2018
Figure 32: Global: Digital OOH (Education) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Global: Digital OOH (Other End-Users) Market: Sales Value (in Million US$), 2013-2018
Figure 34: Global: Digital OOH (Other End-Users) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Europe: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 36: Europe: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: North America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 38: North America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Asia Pacific: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 40: Asia Pacific: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Middle East and Africa: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 42: Middle East and Africa: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 43: Latin America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 44: Latin America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: Digital OOH Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Digital OOH Market Forecast: Breakup by Format Type (in Million US$), 2019-2024
Table 3: Global: Digital OOH Market Forecast: Breakup by Application (in Million US$), 2019-2024
Table 4: Global: Digital OOH Market Forecast: Breakup by End-User (in Million US$), 2019-2024
Table 5: Global: Digital OOH Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Global: Digital OOH Market Structure
Table 7: Global: Digital OOH Market: Key Players

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