The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
As governments of numerous countries have announced complete lockdowns and are promoting the adoption of social distancing measures to contain the spread of the coronavirus disease (COVID-19), public places and transportation facilities, such as airports, railway stations, buses, shopping malls and movie theatres, have been closed temporarily. This has negatively impacted the growth of the market.
According to the estimates by IMARC Group, the global digital OOH advertising market is expected to grow at a CAGR of 12.03% during 2021-2026.
Rapid digitization, along with the increasing preferences for OOH advertising solutions over conventional forms of marketing, represents one of the major factors bolstering the market growth.
The integration of advanced technologies, such as near field communication (NFC) and artificial intelligence (AI), with OOH advertising to generate real-time viewership analytics represents one of the significant trends in the market.
On the basis of the format type, the market has been segmented into digital billboards, video advertising, ambient advertising and others.
Based on the application, the market has been bifurcated into outdoor and indoor segments.
The market has been analyzed on the basis of the end user into the retail, recreation, banking, transportation, education and other sectors.
Region-wise, the market has been divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Leading industry players are Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings, Inc., Global Media Group, JCDecaux SA, Lamar Advertising Company, oOh! Media Ltd, OUTFRONT Media Inc. and Ströer SE & Co. KGaA.
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