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The global digital signage market was valued at US$ 23.5 Billion in 2021.
The rising utilization of electronic large-screen displays across several industries, including retail, entertainment, hospitality, education, corporate, healthcare, transport, etc., represents one of the primary factors driving the global digital signage market.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across the nation resulting in temporary halt in the manufacturing processes and disrupted supply chains for digital signage products.
Based on the type, the global digital signage market can be segmented into video walls, video screen, transparent LED screen, digital poster, kiosks, and others. Currently, video walls hold the majority of the total market share.
Based on the component, the global digital signage market has been divided into hardware, software, and service, where hardware exhibits a clear dominance in the market.
Based on the technology, the global digital signage market can be categorized into LCD, LED, and projection. Among these, LCD currently accounts for the majority of the global market share.
Based on the application, the global digital signage market has been segmented into retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others, where the retail sector currently accounts for the largest market share.
Based on the location, the global digital signage market can be categorized into indoor and outdoor. Currently, indoor location exhibits a clear dominance in the market.
Based on the size, the global digital signage market can be segmented into below 32 inches, 32 to 52 inches, and more than 52 inches. Among these, below 32 inches hold the majority of the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global digital signage market include BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.
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