eHealth Market Size and Trends

eHealth Market Size and Share:

The global eHealth market size was valued at USD 141.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 538.9 Billion by 2033, exhibiting a CAGR of 16.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 38.7% in 2024. The market is driven by technological advancements, the increasing prevalence of chronic diseases, government initiatives promoting digital health, the growing demand for remote patient monitoring and telehealth services, and enhanced patient engagement through mobile health applications.

The eHealth market is fueled by the expansion of digital health solutions at accelerating speeds. Rising demand for home and online healthcare services is driven especially because the technologies for telemedicine, as well as mobile health, are accelerating. Emphasis on upgrading access to healthcare across regions, particularly rural and neglected ones, has led the world to deploy eHealth platforms at a rapid speed. The increasing incidence of chronic diseases and the aging population have made efficient, technology-based healthcare management solutions imperative. eHealth applications such as EHRs and patient engagement platforms can monitor diseases more effectively and provide personalized care. Also, AI and big data analytics help improve decision-making and predictive diagnostics. Supportive government initiatives and investments in healthcare digitization are fueling market growth. Regulatory policies, which promote interoperability and data security, are further propelling the adoption of eHealth. Moreover, increasing usage of wearable health devices and smartphone applications is sustaining consumer engagement in self-monitoring and preventive care, which is further sustaining the demand for eHealth solutions.

The United States has emerged as a key regional market for eHealth. It is being driven by the growing adoption of telemedicine and remote healthcare services, with further momentum by the improvement in digital infrastructure and consumer demand for convenient care. The rising prevalence of chronic conditions and an aging population have therefore created a strong need for digital health tools like electronic health records (EHRs) and remote patient monitoring systems to enhance care management. Government initiatives, such as the HITECH Act which promotes interoperability and offers incentives toward the adoption of eHealth, further spur the cause. Trends feature growing inroads of AI and analytics of big data to develop better diagnosis and decision-making. Wearing gadgets and mobile health applications are also on the ascendency representing increased consumer appetite for the management of a healthy body. Putting together these drivers and trends places the United States at the forefront of the global eHealth landscape.

eHealth Market Trends:

Rising utilization of telehealth

The rise of telehealth is a prominent trend in the eHealth market, driven significantly by the COVID-19 pandemic. According to data from the Centers for Disease Control and Prevention (CDC), nearly 95% of health centers reported using telehealth services during the pandemic, a substantial increase from 43% in 2019. This shift allowed healthcare providers to continue offering essential services while minimizing physical contact and exposure risks. Telehealth has proven beneficial in managing chronic diseases, offering mental health support, and providing routine care, particularly in underserved and rural areas. The long-term sustainability of telehealth services is supported by ongoing government policies and financial assistance to enhance telehealth infrastructure, contributing to eHealth market growth.

Increased adoption of electronic health records (EHR)

The adoption of Electronic Health Records (EHR) has been a significant trend, transforming how patient information is recorded and accessed. As of 2021, about 96% of non-federal acute care hospitals and 78% of office-based physicians have adopted certified EHR systems as per HealthIT. This marks a dramatic increase from 2011, when only 28% of hospitals and 34% of physicians had implemented EHR systems. The widespread use of EHRs improves patient care by facilitating better information sharing, reducing medical errors, and enhancing overall healthcare coordination. Government incentives and regulatory requirements have played a crucial role in accelerating the adoption of EHR systems, thus escalating eHealth demand and ensuring data security and interoperability.

Growth of mobile health (mHealth) applications

Mobile health (mHealth) applications are rapidly becoming integral to healthcare delivery. These apps enable patients to monitor their health, manage chronic conditions, and communicate with healthcare providers. A data brief from the Office of the National Coordinator for Health Information Technology highlights that the use of smartphone health apps has increased significantly. These applications are instrumental in promoting preventive care and enhancing patient engagement. They offer personalized health insights and facilitate remote monitoring, which is particularly beneficial for managing conditions like diabetes and hypertension. The trend toward mHealth is supported by the increasing penetration of smartphones and mobile internet, making healthcare more accessible and efficient.

eHealth Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global eHealth market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, services, and end user.

Analysis by Product:

• Electronic Health Records
• ePrescribing
• Clinical Decision Support
• Telemedicine
• Consumer Health Information
• mHealth
• Others
   

mHealth accounts for the major market share in the eHealth market with 27.9% in 2024. The significant growth of this segment is driven by increasing smartphone penetration and widespread internet accessibility, enabling users to access mobile health applications easily. mHealth solutions are popular because they can offer personalized health tracking, reminders for medication, and teleconsultation services, which have become increasingly in demand for convenient, on-the-go healthcare. The rising consumer awareness about fitness and preventive care further fuels this segment's expansion. Additionally, improvements in wearable health devices, integration with AI, and IoT technologies make the solutions for mHealth attractive, rendering them a necessity to manage remote monitoring and chronic diseases.

Analysis by Services:

• Monitoring
• Diagnostic
• Healthcare Strengthening
• Others 
   

Monitoring service holds 62.0% representing the largest portion of eHealth as there is a growing presence of chronic diseases, and their increasing demand to always monitor them. Remote patient monitoring technologies, through real-time tracking of patients' vital signs and health conditions, have been gaining popularity among healthcare providers and patients. This decreases hospital readmissions and decreases healthcare costs, which aligns with the industry's shift toward value-based care. Advances in sensor technology, combined with the integration of data analytics into monitoring devices, further enhance the accuracy and utility of these services, making them an essential part of modern health systems.

Analysis by End User:

• Healthcare Providers
• Payers
• Healthcare Consumers
• Others 
   

Healthcare providers dominates the market with 51.7%, due to increased adoption of EHRs and telemedicine platforms. Providers are utilizing eHealth solutions to simplify processes, engage patients better, and provide enhanced care delivery results. CDSS and diagnostic tools, also integrated, ensure even better treatment accuracy to address the demand for efficient and quality health services. Moreover, government incentives and policies pushing for digitization in the health sector have pushed providers to expand their eHealth offerings, which cements the dominance of this segment in the market.

Regional Analysis:

• North America 
  • United States 
  • Canada 
•  Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
•  Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa
   

In 2024, North America accounted for 38.7%, representing the largest market share. North America represents the leading position in the market driven by its advanced healthcare infrastructure, substantial investments in health IT, and high digital literacy. Significant government initiatives and policies supporting the promotion of eHealth can support the region's strong adoption of digital health technologies. According to the Office of the National Coordinator for Health Information Technology, nearly 96% of non-federal acute care hospitals in the United States have implemented certified Electronic Health Record (EHR) systems as of 2021. Additionally, the high rate of smartphone and internet penetration facilitates the widespread use of telehealth and mobile health applications. The region's proactive approach toward integrating AI, big data analytics, and IoT in healthcare further enhances its leadership in the eHealth market. The technological advancement combined with regulatory support and a strong focus on improving healthcare outcomes places North America at the top of the list for the global eHealth market.

Key Regional Takeaways:

United States eHealth Market Analysis

In 2024, the United States accounts for over 89.70% of the eHealth market in North America. The use of digital healthcare solutions is transforming health outcomes across the country with diverse populations and environmental conditions. For example, in areas prone to extreme weather events, remote monitoring tools enable timely medical intervention despite geographical challenges. These innovations enhance access to specialists, particularly for rural communities with limited healthcare infrastructure. They also improve health literacy, as personalized apps guide individuals in managing chronic conditions effectively. Additionally, advanced data analytics facilitate early detection of diseases like diabetes by identifying trends across demographics. According to the McKinsey & Company, overall telehealth utilization for office visits and outpatient care is 78 times greater than it was in February of 2020. This rapid adoption highlights a transformative shift in healthcare delivery, enabling scalable, efficient, and patient-centric solutions. Another advantage is the reduction in overall healthcare costs through efficient resource allocation and minimized hospital admissions. These technologies cater to a wide array of users, offering equitable care regardless of local variables, ensuring that diverse needs are met with precision. By bridging gaps and promoting proactive care, the system demonstrates a profound capacity to address challenges presented by demographic and environmental diversity.

Asia Pacific eHealth Market Analysis

New digital health solutions change healthcare for denser population groups and extreme climatic conditions in regions. Mobile health platforms bridge gaps in areas that are unable to provide adequate medicinal infrastructure. Telemedicine, for example, ensures reduced travel risk for people affected by rain in remote locations, as specialists can be consulted from home. Improved health data management offers better tracking of diseases, especially with the risk of outbreaks due to tropical climates in these regions. Connecting wearable devices encourages proactive health monitoring, as with the elderly population. Also, automation in diagnostics accelerates faster detection and treatment planning due to a lack of healthcare personnel in many areas. For example, a survey by Arthur D. Little, pointing to 65% acceptance of digital health solutions among e-commerce services users in India, shows that the adoption of digital in one sector such as e-commerce, is well correlated with similar acceptance in healthcare. This transformation sets the stage for the exponential growth of the eHealth market, fueled by telemedicine, IoT, and digital health platforms, enabling personalized and patient-centric care. These advancements optimize resource allocation and improve health outcomes. With increasing internet connectivity and smartphone usage, personalized care is becoming accessible to remote regions, addressing regional disparities and boosting health resilience across diverse environments.

Europe eHealth Market Analysis

Digital technologies such as 5G mobile communication, artificial intelligence, and supercomputing will change the way healthcare services are delivered, opening up new possibilities for independent living and integrated health and social care. The adoption of digital health platforms is expected to increase multifold with the rising demand for remote patient monitoring and the penetration of smartphones. According to The Mobile Economy Europe, there are 496 Million unique mobile subscribers in Europe, as of 2022, which will increase to 507 Million by 2030 and hold a penetration rate of 92%. It is further projected that by 2030, 87% of the mobile connections in Europe will be 5G. This connectivity surge is a direct result of increasing usage of the internet and mass adoption of smartphones in this region, leading to a general increase in the usage of health, medical, and fitness applications. Expanding into the digital sphere, which is becoming ever more imperative in terms of meeting rising healthcare needs, is highly crucial to the growth of the digital health market. For example, according to the European Cancer Information System (ECIS), new cases of cancer increased by 2.3% from 2020 through 2022, that is, to 2.74 Million, and deaths from cancer increased by 2.4% in that period. This growth, compounded by a shortage of physicians and the increasing tendency of remote monitoring, is fueling the demand for telehealth, which in turn propels the growth of the market further.

Latin America eHealth Market Analysis

The eHealth market in Latin America is a fast-growing segment of the overall healthcare industry, reflecting the growing adoption of digital technologies in health services. According to the NIH, health sector expenditures in Latin America and the Caribbean account for 6% to 17% of the service sector, which in turn represents 50% to 65% of the GDP across most countries in the region. In this context, the health goods and services market in Latin America would equal about 9% of the global health market and this is equal to half the health market share of the European Union. This growth is contributed to by various factors. Most of them are driven by high internet and mobile connectivity, which opens ways for the people in the region toward telemedicine, remote patient monitoring, and other eHealth services. Furthermore, the growing smartphone penetration and internet usage are increasing the demand for mobile health applications, teleconsultations, and digital health platforms that can connect patients with healthcare providers remotely. The rising adoption of Electronic Health Records (EHRs), AI-driven diagnostics, and health data analytics further supports the expansion of the eHealth market, providing innovative solutions for healthcare providers and patients alike in managing health and improving outcomes. The growing population in the region, varied health needs, and immense investment in digital infrastructure indicate an escalating market of eHealth in Latin America, offering optimal opportunities for both regional and international healthcare technology companies.

Middle East and Africa eHealth Market Analysis

eHealth transforms healthcare in the Middle East and Africa by enhancing access to services in remote regions. Mobile health apps, like those aiding diabetes management, empower individuals with real-time monitoring and support. Telemedicine platforms address physician shortages, enabling consultations for chronic illnesses. For instance, Arab Health 2025, the Middle East's leading medical trade show in Dubai, will host over 5,000 exhibitors and attract healthcare professionals from 120+ countries, leveraging the region's USD 35 Billion healthcare market growing at 7% annually, to drive advancements in the eHealth sector. Two key benefits include improved maternal care, with mobile alerts for prenatal check-ups reducing complications, and streamlined record-keeping through digital systems, ensuring faster diagnosis and treatment. These advancements bridge gaps in infrastructure, improve efficiency, and foster equitable care, demonstrating technology’s potential to overcome regional challenges in delivering quality health services.

Competitive Landscape:

Key players in the eHealth market are driving growth through technological innovation, strategic partnerships, and market expansion. They develop advanced solutions, including AI-driven diagnostics, telemedicine platforms, and wearable devices, while integrating blockchain for secure data sharing. Tech firms and healthcare providers collaborate to create unified platforms for seamless patient management. Companies also target underserved regions with cost-effective mobile health tools to bridge healthcare gaps. The eHealth market is further supported by strict adherence to global regulations, such as GDPR and HIPAA, along with robust cybersecurity measures, to ensure the safe handling of data. Continuous research facilitates the launch of predictive analytics tools and personalized care solutions. Many players are focused on acquisitions to inculcate emerging technologies and introduce educational initiatives to increase adoption.

The report provides a comprehensive analysis of the competitive landscape in the eHealth market with detailed profiles of all major companies, including:

• Allscripts Healthcare Solutions Inc.
• Athenahealth
• Cerner Corporation
• Doximity Inc.
• Epic Systems Corporation
• General Electric Company
• International Business Machines Corporation
• Koninklijke Philips NV
• Medisafe Limited (Steris plc)
• SetPoint Medical Corporation
• Telecare Corporation
   

Latest News and Developments:

• In October 2024, RED. Health launched an all-in-one solution for workplace safety called the RED Assist app. It offers the booking of an ambulance, a general physician consultation, a consultation with the emergency room, and an SOS button to respond to any crisis right away. It is powered by AI, including a chat feature with RED AI, which provides real-time health and safety guidance around the clock. Other features also available are RED Alerts, providing current information on natural calamities and work-site incidents, and other women's safety features such as emergency sirens and 'Follow Me'.
• In January 2024, Eli Lilly launched LillyDirect, an online platform designed to simplify patients' purchase of drugs upon prescription for conditions such as diabetes, obesity, and migraine. LillyDirect is essentially a direct access program, allowing a patient to directly link up with independent telehealth providers and acquire tools to support disease management, bypassing the steps associated with going to a doctor to get a prescription.

eHealth Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the eHealth market from 2019-2033.
• The eHealth market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. Further it enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the eHealth industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.