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Energy Bar Market Report by Type (Protein Bar, Nutrition Bar, Cereal Bar, Fiber Bar), Nature (Organic, Conventional), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A6501
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Market Overview:
The global energy bar market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.98% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 3.7 Billion |
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Market Forecast in 2032
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US$ 6.3 Billion |
| Market Growth Rate 2024-2032 | 5.98% |
An energy bar is a supplemental food bar made from whole grain cereals, oats, granola, quinoa, seeds, and dried fruits. It is fortified with vitamins, minerals, protein, fiber, saturated fat, and carbohydrates, which help fill nutritional gaps. It provides instant energy and prevents fatigue by delivering essential nutrients to the body. It also aids in weight loss by curbing appetite and reducing the daily calorie intake. Besides this, its regular and moderate consumption offers numerous health benefits, such as strengthening bones and muscles, maintaining glycemic levels, improving mental clarity, and boosting the immune system. At present, they are available in white and dark chocolate, honey, rolled oats, peanuts, cashew nuts, and almonds flavors.
Energy Bar Market Trends:
The increasing participation of individuals in sports, physical fitness, and recreational activities represent one of the key factors catalyzing the demand for energy bars as they provide post-workout nutrition to repair minor muscle tears and build new muscle tissue. In addition, the rising health consciousness among individuals and their shifting preferences toward healthy and nutritious snacking options like energy bars is impelling the market growth. The expansion of gyms, aerobic classes, and fitness centers is also strengthening the market growth. In addition, rapid urbanization, increasing global working population, and the fast-paced lifestyle of individuals are driving the demand for convenient snacking options. Furthermore, leading product manufacturers are introducing gluten-free, low-fat, low-calorie, and organic product variants to expand their product portfolio and increase profitability. They are also focusing on marketing strategies and promotional activities through social media platforms and attractive packaging. Apart from this, the expansion of offline and online distribution channels, such as supermarkets, hypermarkets, convenience stores, grocery stores, and e-commerce platforms, is offering lucrative growth opportunities to key players operating in the industry.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global energy bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, nature and distribution channel.
Breakup by Type:
- Protein Bar
- Nutrition Bar
- Cereal Bar
- Fiber Bar
Breakup by Nature:
- Organic
- Conventional
Breakup by Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Type, Nature, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3899 Five User License: US$ 4899 Corporate License: US$ 5899 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global energy bar market was valued at US$ 3.7 Billion in 2023.
We expect the global energy bar market to exhibit a CAGR of 5.98% during 2024-2032.
The rising adoption of energy bars, as they assist in strengthening bones and muscles, maintaining glycemic levels, improving mental clarity, boosting the immune system, etc., is primarily driving the global energy bar market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of energy bars.
Based on the nature, the global energy bar market has been categorized into organic and conventional. Currently, conventional accounts for the majority of the total market share.
Based on the distribution channel, the global energy bar market can be segregated into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and others. Among these, supermarkets/hypermarkets exhibit clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global energy bar market include Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company), and Your Bar Factory.
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