According to the latest report by IMARC Group, titled "Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global anti-counterfeit packaging market exhibited strong growth during 2015-2020. Anti-counterfeit packaginginvolves the process of assigning secure packaging to a product in an attempt to reduce the incidences of infringement and counterfeiting of products. It results in preventing the imitation and production of unauthorized replicas of a trademarked product while safeguarding its authenticity. This benefits numerous companies by minimizing losses caused due to counterfeiting in terms of revenue and loyalty. As a result, it is widely deployed across a vast range of industrial verticals, including electronics, healthcare, pharmaceutical, automotive, and food and beverage.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Anti-Counterfeit Packaging Market Trends:
The global market is majorly driven by the rising awareness among the masses regarding the unapproved reproductions of counterfeit products of trademark labels across numerous industries. This has encouraged several players to adopt anti-counterfeiting packaging measures in order to minimize the instances of duplication of their products, which is providing an impetus to the market growth. This is further supported by various regulations implemented by the governments of several countries that are focused on reducing the production and distribution of imitation products significantly. The market is further driven by the integration of these packaging solutions with technological innovation to ensure extremely secure packaging for use in numerous industries. For instance, the launch of micro tags and Radio Frequency Identification (RFID)-based track and trace solutions are gaining widespread prominence among end users. Some of the other factors contributing to the market growth include the rising brand consciousness among the masses and considerable growth in the e-commerce sector. On account of the aforementioned factors, the market is anticipated to grow at a CAGR of around 15% during 2021-2026.
- On the basis of the technology, the market has been divided into barcodes, RFID (radio-frequency identification), holograms, taggants, and others.
- Based on the feature type, the market has been bifurcated into overt and covert features.
- On the basis of the end use industry, the market has been classified into food and beverage, healthcare, automotive, consumer electronics, and others.
- On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include the 3M Company, Alpvision SA, Applied DNA Sciences Inc., Authentix Inc. (Blue Water Energy LLP), Avery Dennison Corporation, CCL Industries Inc., DuPont, Savi Technology Inc. (Lockheed Martin), SICPA Holding SA, SML Group and Zebra Technologies.
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