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Global Online Advertising Market to Reach US$ 538.2 Billion by 2032, Propelled by Increasing Internet Penetration

February 27, 2019 | Technology & Media

According to the latest report by IMARC Group, titled “Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others) and Region 2024-2032”, the global online advertising market reached a value of US$ 232.7 Billion in 2023. Online advertising, also known as internet advertising, is a marketing technique that involves the use of the internet as a medium to distribute advertising data and target potential consumers. It includes display ads, contextual ads, media ads, networking ads, emails, pop-ups, paid search and spyware. As it is an inexpensive mode of advertising, online ads enable small and emerging businesses with limited funds to promote their products and services over a large area. Nowadays, real-time bidding (RTB) and programmatic media buying are also gaining traction in the digital advertising market.

Global Online Advertising Market Trends:

The number of internet users tripled from 1 billion in 2005 to more than 3 billion at the end of 2015. The rising internet penetration across the world, along with the reducing costs of mobile devices, has added to the popularity of mobile advertising. Moreover, online advertising helps organizations to assess the response of the audience towards the ad-content by analyzing its online behavior and search patterns. This analysis assists in further creating advertisements that are tailored to potential consumers. From the audiences’ viewpoint, internet based ads are gaining popularity as they utilize inventive and creative ways of marketing, often using social media platforms, which creates a lasting impression on the minds of the viewers. Owing to this, the leading companies are opting for online ad formats to promote their brands. Looking forward, the market is expected to grow at a CAGR of 9.5% during 2024-2032, reaching a value of US$ 538.2 Billion by 2032.

Market Summary:

  • Based on type, search advertising is the most popular segment, holding the largest share.
  • Region-wise, Asia Pacific enjoys the leading position in the global market, accounting for the majority of the global share. Other regions include North America , Western Europe, Eastern Europe, Latin America, and Middle East and Africa.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Region
Region Covered North America, Asia Pacific, Western Europe, Eastern Europe, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Online Advertising Market to Reach US$ 538.2 Billion by 2032, Propelled by Increasing Internet Penetration
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