*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Online Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Performance of Various Regions
5.5.1 North America
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Asia Pacific
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 Western Europe
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Eastern Europe
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.5.5 Latin America
5.5.5.1 Current and Historical Market Trends
5.5.5.2 Market Forecast
5.5.6 Middle East and Africa
5.5.6.1 Current and Historical Market Trends
5.5.6.2 Market Forecast
5.6 Market Performance by Type
5.6.1 Search Advertising Market
5.6.1.1 Current and Historical Market Trends
5.6.1.2 Market Forecast
5.6.2 Display Advertising Market
5.6.2.1 Current and Historical Market Trends
5.6.2.2 Market Forecast
5.6.3 Classified Advertising Market
5.6.3.1 Current and Historical Market Trends
5.6.3.2 Market Forecast
5.6.4 Video Advertising Market
5.6.4.1 Current and Historical Market Trends
5.6.4.2 Market Forecast
5.6.5 Others (Lead Generation, Rich Media, etc.)
5.6.5.1 Current and Historical Market Trends
5.6.5.2 Market Forecast
5.7 Market Breakup by Industry
5.8 Most Visited Websites on the Internet
5.9 Market Forecast
5.10 Online Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Online Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges
6 Global Online Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2020
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 9: Global: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 10: Global: Online Advertising Market: Breakup by Segment (in %), 2020
Figure 11: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2020 and 2026
Figure 12: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 13: Global: Online Advertising Market: Regional Breakup (in %), 2020 and 2026
Figure 14: North America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 15: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 16: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 17: Asia Pacific: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 18: Western Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 19: Western Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 20: Eastern Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 21: Eastern Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 22: Latin America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 23: Latin America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 24: Middle East and Africa: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 25: Middle East and Africa: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 26: Global: Search Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 27: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 28: Global: Display Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 29: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 30: Global: Classified Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 31: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 32: Global: Video Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 33: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 34: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in Billion US$), 2015-2020
Figure 35: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in Billion US$), 2021-2026
Figure 36: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
Figure 37: Global: Online Advertising Market: Most Visited Websites
Figure 38: Global: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 39: Online Advertising Market: SWOT Analysis
Figure 40: Online Advertising Market: Porter’s Five Forces Analysis
Figure 41: Online Advertising Market: Value Chain Analysis
List of Tables
Table 1: Global: Advertising Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Advertising Market: Performance of Various Segments (in Billion US$), 2015-2020
Table 3: Global: Advertising Market Forecast: Performance of Various Segments (in Billion US$), 2021-2026
Table 4: Global: Online Advertising Market: Key Industry Highlights, 2020 and 2026
Table 5: Global: Online Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 6: Global: Online Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026
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