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Press Release:

Global Online Advertising Market to Reach US$ 338.3 Billion by 2024, Propelled by Increasing Internet Penetration

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Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global online advertising market reached a value of US$ 360 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 20.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Market Drivers:

  • Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
  • The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.
  • Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.
  • Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.
     

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online advertising market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on type.

Breakup by Type:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Search
  • Display
  • Classified
  • Video
  • Others (lead generation, rich media, etc.)

Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.

Regional Insights:

  • North America
  • Asia-Pacific
  • Western Europe
  • Eastern Europe
  • Middle East and Africa
  • Latin America

North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.

Competitive Landscape:

The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Region
Region Covered North America, Asia Pacific, Western Europe, Eastern Europe, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1 Overview
    3.2 Executive Summary
    3.3 Key Industry Trends 
4   Global Advertising Market
    4.1 Current and Historical Market Trends
    4.2 Performance of Various Segments
    4.3 Performance of Various Regions
    4.4 Key Players and their Market Shares
    4.5 Market Forecast
5   Global Online Advertising Market
    5.1 Market Overview
    5.2 Current and Historical Market Trends
    5.3 Impact of COVID-19
    5.4 Market Breakup by Type
    5.5 Performance of Various Regions
        5.5.1 North America
            5.5.1.1 Current and Historical Market Trends
            5.5.1.2 Market Forecast
        5.5.2 Asia Pacific
            5.5.2.1 Current and Historical Market Trends
            5.5.2.2 Market Forecast
        5.5.3 Western Europe
            5.5.3.1 Current and Historical Market Trends
            5.5.3.2 Market Forecast
        5.5.4 Eastern Europe
            5.5.4.1 Current and Historical Market Trends
            5.5.4.2 Market Forecast
        5.5.5 Latin America
            5.5.5.1 Current and Historical Market Trends
            5.5.5.2 Market Forecast
        5.5.6 Middle East and Africa
            5.5.6.1 Current and Historical Market Trends
            5.5.6.2 Market Forecast
    5.6 Market Performance by Type
        5.6.1 Search Advertising Market
            5.6.1.1 Current and Historical Market Trends
            5.6.1.2 Market Forecast
        5.6.2 Display Advertising Market
            5.6.2.1 Current and Historical Market Trends
            5.6.2.2 Market Forecast
        5.6.3 Classified Advertising Market
            5.6.3.1 Current and Historical Market Trends
            5.6.3.2 Market Forecast
        5.6.4 Video Advertising Market
            5.6.4.1 Current and Historical Market Trends
            5.6.4.2 Market Forecast
        5.6.5 Others (Lead Generation, Rich Media, etc.)
            5.6.5.1 Current and Historical Market Trends
            5.6.5.2 Market Forecast
    5.7 Market Breakup by Industry
    5.8 Most Visited Websites on the Internet
    5.9 Market Forecast
    5.10 Online Advertising Pricing Models
    5.11 SWOT Analysis
        5.11.1 Overview
        5.11.2 Strengths
        5.11.3 Weaknesses
        5.11.4 Opportunities
        5.11.5 Threats
    5.12 Value Chain Analysis
        5.12.1 Research
        5.12.2 Content Development
        5.12.3 Advertising Agencies
        5.12.4 Online Advertising Media 
        5.12.5 Audience
    5.13 Porters Five Forces Analysis
        5.13.1 Bargaining Power of Suppliers
        5.13.2 Bargaining Power of Buyers
        5.13.3 Threat of Substitutes
        5.13.4 Competitive Rivalry
        5.13.5 Threat of New Entrants
    5.14 Key Challenges
6   Global Online Advertising Market: Competitive Landscape
    6.1 Market Structure
    6.2 Profiles of Leading Players


List of Figures

Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2020
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 9: Global: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 10: Global: Online Advertising Market: Breakup by Segment (in %), 2020
Figure 11: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2020 and 2026
Figure 12: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 13: Global: Online Advertising Market: Regional Breakup (in %), 2020 and 2026
Figure 14: North America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 15: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 16: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 17: Asia Pacific: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 18: Western Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 19: Western Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 20: Eastern Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 21: Eastern Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 22: Latin America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 23: Latin America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 24: Middle East and Africa: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 25: Middle East and Africa: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 26: Global: Search Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 27: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 28: Global: Display Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 29: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 30: Global: Classified Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 31: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 32: Global: Video Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 33: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 34: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in Billion US$), 2015-2020
Figure 35: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in Billion US$), 2021-2026
Figure 36: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
Figure 37: Global: Online Advertising Market: Most Visited Websites
Figure 38: Global: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 39: Online Advertising Market: SWOT  Analysis
Figure 40: Online Advertising Market: Porter’s Five Forces Analysis
Figure 41: Online Advertising Market: Value Chain Analysis

 
List of Tables

Table 1: Global: Advertising Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Advertising Market: Performance of Various Segments (in Billion US$), 2015-2020
Table 3: Global: Advertising Market Forecast: Performance of Various Segments (in Billion US$), 2021-2026
Table 4: Global: Online Advertising Market: Key Industry Highlights, 2020 and 2026
Table 5: Global: Online Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 6: Global: Online Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026


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Key Questions Answered in This Report

The global online advertising market was valued at US$ 186.6 Billion in 2021.

We expect the global online advertising market to exhibit a CAGR of 10.90% during 2022-2027.

The rising penetration of internet, along with the emerging trend of innovative and interactive social
media advertisements to target the desired audience, is currently driving the global online
advertising market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of online
advertising across several end use industries, as it helps the organization to remotely promote their
services and products.

Based on the type, the global online advertising market can be bifurcated into search, display,
classified, video, and others (lead generation, rich media, etc.). Currently, search advertising
accounts for the majority of the total market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Western Europe,
Eastern Europe, Middle East and Africa, and Latin America, where Asia-Pacific currently dominates
the global market.

Some of the major players in the global online advertising market include Google, Amazon, Yahoo,
Facebook, AOL, Baidu, Microsoft, Twitter, and LinkedIn.

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