Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Report Format: PDF+Excel | Report ID: SR112023A735
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Market Overview:

The global online advertising market size reached US$ 186.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 349.6 Billion by 2027, exhibiting a growth rate (CAGR) of 10.9% during 2022-2027.

Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.

 

 
 

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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Market Drivers:

  • Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
  • The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.
  • Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.
  • Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.
     

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online advertising market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on type.

Breakup by Type:

 

 
 

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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Search
  • Display
  • Classified
  • Video
  • Others (lead generation, rich media, etc.)


Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.

Regional Insights:

  • North America
  • Asia Pacific
  • Western Europe
  • Eastern Europe
  • Middle East and Africa
  • Latin America


Asia Pacific represents the largest market, accounting for the majority of the total market share.

Competitive Landscape:

The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Region
Region Covered North America, Asia Pacific, Western Europe, Eastern Europe, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
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