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Global Online Advertising Market Expected to Reach US$ 309 Billion by 2023, Driven by its Cost-Effectiveness and Wide Demographic Coverage


Global Online Advertising Market Report & Forecast 2018-2023

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Nowadays, internet represents one of the fastest growing media segments with over 3 billion people accessing the world wide web every day. People use the internet through devices ranging from mobile phones and tablets to personal computers. These users belong to a diverse range of geographical locations and demographics, which is a distinctive advantage that internet has over other media such as television, newspapers, magazines, etc. As a result of internet’s wide reaching capabilities, organisations are increasingly moving towards internet advertising in order to promote their services and products. According to IMARC Group’s new report, titled, “Global Online Advertising Market Report & Forecast 2018-2023”, the global online advertising market reached a value of around US$ 181 Billion in 2017, exhibiting a CAGR of around 14% during 2010-2017.

The online advertising market is being driven by a number of factors. It represents a much cheaper tool for advertisement than other media and also has a continuously growing consumer base. Moreover, as a result of the availability of big data and online customer analysis, online advertisements can be targeted at the right customers or audience, thereby making the advertisements relevant and useful. The use of social media advertising has also gained preference in recent years as a result of the growing user base of social media platforms and the increase in time spent by the users on these websites. Other growth inducing factors include sophisticated advertisement placements, advancement in technologies and growth in emerging markets.

Global Digital Ad Spend 2018

The report has segmented the market on the basis of various segments of online advertising. Some of the major segments include search advertising, lead generation, display advertising, rich media, classified advertisements, video advertisements, etc. The report has also analysed the market on the basis of end-use. Some of the key end-user industries covered by the report include retail, financial services, leisure, telecom and automotive. The report has further segmented the market on the basis of key geographical regions covering Asia-Pacific, Eastern Europe, Latin America, Middle-East & Africa, North America and Western Europe. Currently, North America represents the largest market for online advertising accounting for the majority of the total market share. The report has also analysed the competitive landscape covering the key global players currently operating in the market.

This report provides a deep insight into the global online advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, online advertising pricing models, margins in online advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the online advertising industry in any manner.


1 Preface
2 Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3 Introduction
    3.1 Overview
    3.2 Executive Summary
    3.3 Key Industry Trends 
4 Global Advertising Market
    4.1 Current and Historical Market Trends
    4.2 Performance of Various Segments
    4.3 Performance of Various Regions
    4.4 Key Players and their Market Shares
    4.5 Market Forecast
5 Global Online Advertising Market
    5.1 Market Overview
    5.2 Current and Historical Market Trends
    5.3 Market Breakup by Type
    5.4 Performance of Various Regions
        5.4.1 North America
        5.4.2 Asia Pacific
        5.4.3 Western Europe
        5.4.4 Eastern Europe
        5.4.5 Latin America
        5.4.6 Middle East and Africa
   5.5 Search Advertising Market
        5.5.1 Current and Historical Market Trends
        5.5.2 Market Forecast
   5.6 Display Advertising Market
        5.6.1 Current and Historical Market Trends
        5.6.2 Market Forecast
    5.7 Classified Advertising Market
        5.7.1 Current and Historical Trends
        5.7.2 Market Forecast
    5.8 Video Advertising Market
        5.8.1 Current and Historical Trends
        5.8.2 Market Forecast
    5.9 Others (Lead Generation, Rich Media, etc.)
        5.9.1 Current and Historical Trends
        5.9.2 Market Forecast
    5.10 Market Breakup by Industry
    5.11 Most Visited Websites on the Internet
    5.12 Market Forecast
    5.13 Online Advertising Pricing Models
    5.14 SWOT Analysis
        5.14.1 Overview
        5.14.2 Strengths
        5.14.3 Weaknesses
        5.14.4 Opportunities
        5.14.5 Threats
    5.15 Value Chain Analysis
        5.15.1 Research
        5.15.2 Content Development
        5.15.3 Advertising Agencies
        5.15.4 Online Advertising Media 
        5.15.5 Audience
    5.16 Porters Five Forces Analysis
        5.16.1 Bargaining Power of Suppliers
        5.16.2 Bargaining Power of Buyers
        5.16.3 Threat of Substitutes
        5.16.4 Competitive Rivalry
        5.16.5 Threat of New Entrants
    5.17 Key Challenges
6 Global Online Advertising Market: Competitive Landscape
    6.1 Market Structure
    6.2 Profiles of Leading Players

 

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2017
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2010 and 2017
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2017
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2017
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2023
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2023
Figure 6 1: Global: Online Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 2: Global: Online Advertising Market: Breakup by Segment (in %), 2017
Figure 6 3: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2017 and 2023
Figure 6 4: Global: Online Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 5: Global: Online Advertising Market: Regional Breakup (in %), 2017 and 2023
Figure 6 6: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 7: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 8: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 9: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 10: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 11: North America: Online Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 12: Global: Search Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 13: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 14: Global: Display Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 15: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 16: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 17: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 18: Global: Video Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 19: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 20: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in US$ Billion), 2010-2017
Figure 6 21: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 22: Global: Mobile Advertising Market: Breakup by Industries (in %), 2017
Figure 6 23: Global: Online Advertising Market: Most Visited Websites
Figure 6 24: Global: Online Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 25: Online Advertising Market: Porter’s Five Forces Analysis

 

List of Table

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2010-2017
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2018-2023


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