The global online advertising market was worth US$ 200 Billion in 2018. Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment. Looking forward, IMARC Group expects this market to grow at a CAGR of around 9% over the forecast period (2019-2024).
Market Drivers:
- Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
- The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.
- Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.
- Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.
Breakup by Segments:
- Search
- Display
- Classified
- Video
- Others (lead generation, rich media, etc.)
Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.
Regional Insights:
- North America
- Asia-Pacific
- Western Europe
- Eastern Europe
- Middle East and Africa
- Latin America
North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.
Competitive Landscape:
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
Key Questions Answered in This Report:
- How has the global online advertising market performed so far and how will it perform in the coming years?
- What are the key regions in the global online advertising market?
- Which are the popular segments in the global online advertising market?
- What are the various stages in the value chain of the global online advertising market?
- What are the key driving factors and challenges in the global online advertising market?
- What is the structure of the global online advertising market and who are the key players?
- What is the degree of competition in the global online advertising market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Online Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Market Breakup by Type
5.4 Performance of Various Regions
5.4.1 North America
5.4.1.1 Current and Historical Market Trends
5.4.1.2 Market Forecast
5.4.2 Asia Pacific
5.4.2.1 Current and Historical Market Trends
5.4.2.2 Market Forecast
5.4.3 Western Europe
5.4.3.1 Current and Historical Market Trends
5.4.3.2 Market Forecast
5.4.4 Eastern Europe
5.4.4.1 Current and Historical Market Trends
5.4.4.2 Market Forecast
5.4.5 Latin America
5.4.5.1 Current and Historical Market Trends
5.4.5.2 Market Forecast
5.4.6 Middle East and Africa
5.4.6.1 Current and Historical Market Trends
5.4.6.2 Market Forecast
5.5 Market Performance by Type
5.5.1 Search Advertising Market
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Display Advertising Market
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 Classified Advertising Market
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Video Advertising Market
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.5.5 Others (Lead Generation, Rich Media, etc.)
5.5.5.1 Current and Historical Market Trends
5.5.5.2 Market Forecast
5.6 Market Breakup by Industry
5.7 Most Visited Websites on the Internet
5.8 Market Forecast
5.9 Online Advertising Pricing Models
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Research
5.11.2 Content Development
5.11.3 Advertising Agencies
5.11.4 Online Advertising Media
5.11.5 Audience
5.12 Porters Five Forces Analysis
5.12.1 Bargaining Power of Suppliers
5.12.2 Bargaining Power of Buyers
5.12.3 Threat of Substitutes
5.12.4 Competitive Rivalry
5.12.5 Threat of New Entrants
5.13 Key Challenges
6 Global Online Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2018
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2011 and 2018
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2018
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2018
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2024
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2024
Figure 9: Global: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 10: Global: Online Advertising Market: Breakup by Segment (in %), 2018
Figure 11: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2018 and 2024
Figure 12: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2024
Figure 13: Global: Online Advertising Market: Regional Breakup (in %), 2018 and 2024
Figure 14: North America: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 15: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 16: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 17: Asia Pacific: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 18: Western Europe: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 19: Western Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 20: Eastern Europe: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 21: Eastern Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 22: Latin America: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 23: Latin America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 24: Middle East and Africa: Online Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 25: Middle East and Africa: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 26: Global: Search Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 27: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 28: Global: Display Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 29: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 30: Global: Classified Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 31: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 32: Global: Video Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 33: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 34: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in Billion US$), 2011-2018
Figure 35: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in Billion US$), 2019-2024
Figure 36: Global: Mobile Advertising Market: Breakup by Industries (in %), 2018
Figure 37: Global: Online Advertising Market: Most Visited Websites
Figure 38: Global: Online Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 39: Online Advertising Market: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Advertising Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Advertising Market: Performance of Various Segments (in Billion US$), 2011-2018
Table 3: Global: Advertising Market Forecast: Performance of Various Segments (in Billion US$), 2019-2024
Table 4: Global: Advertising Market: Key Industry Highlights, 2018 and 2024
Table 5: Global: Online Advertising Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 6: Global: Online Advertising Market Forecast: Breakup by Type (in Billion US$), 2019-2024