The global online advertising market was worth US$ 200 Billion in 2018. Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment. Looking forward, IMARC Group expects this market to grow at a CAGR of around 9% over the forecast period (2019-2024).
Breakup by Segments:
Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.
North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
Key Questions Answered in This Report:
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