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The global online advertising market reached a value of US$ 360 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 20.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online advertising market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on type.
Breakup by Type:
Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.
North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, Region|
|Region Covered||North America, Asia Pacific, Western Europe, Eastern Europe, Latin America, Middle East and Africa|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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