Global Male Toiletries Market to Reach US$ 33.7 Billion by 2032, Augmented by Rising Demand for Convenient Grooming Solutions

August 22, 2023 | Retail

According to the latest report by IMARC Group, titled “Male Toiletries Market Report by Product (Deodorants, Haircare Products, Skincare Products, Shower Products), Type (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, and Others), and Region 2024-2032,” the global male toiletries market size reached US$ 26.7 Billion in 2023. Male toiletries comprise a wide range of personal care products, such as shaving creams, aftershave lotions, beard oils, body washes, waxes, deodorants, hair care products, and skincare essentials, that are specifically designed to cater to the grooming needs of men. They assist in maintaining hygiene, rejuvenating the skin, and promoting freshness while preventing odor in the body. As they aid in providing smooth and nourished skin, the demand for male toiletries is increasing across the globe.

Global Male Toiletries Market Trends:

At present, the rising acceptance of male toiletries as essential products in their daily routines represents one of the major factors contributing to the growth of the market. In line with this, the increasing demand for convenient and time-saving grooming solutions among individuals is strengthening the growth of the market. Apart from this, the growing consciousness about appearance among males is positively influencing the market. Moreover, the increasing preference for eco-friendly, cruelty-free, and organic formulation products that are chemical-free and reduce the risk of allergies and irritation is offering lucrative growth opportunities to industry players. Besides this, the wide availability of male toiletries through online and offline distribution channels around the world is supporting the growth of the market. Furthermore, the increasing social media influence among men across the globe is bolstering the growth of the market. Looking forward, the market value is projected to reach US$ 33.7 Billion by 2032, expanding at a CAGR of 2.6% during 2024-2032.

Market Summary:

  • Based on the product, the market has been classified into deodorants, hair care products, skin care products, and shower products. At present, deodorants hold the largest market share. 
  • On the basis of the type, the mass products exhibit a clear dominance in the market, followed by premium products.
  • Based on the distribution channel, the market has been segregated into supermarkets and hypermarkets, pharmacies, specialty stores, departmental stores, and others. Presently, supermarkets and hypermarkets dominate the market, accounting for the largest share.
  • Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Amongst these, Europe enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc., and Molton Brown Limited.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc. and Molton Brown Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Male Toiletries Market to Reach US$ 33.7 Billion by 2032, Augmented by Rising Demand for Convenient Grooming Solutions
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