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Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global male toiletries market reached a value of US$ 26.8 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 3.1% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Toiletries refer to consumer products that are primarily utilized for maintaining the overall hygiene of an individual. Earlier, most men followed a minimal grooming routine and were mostly dependent on female toiletries. However, male grooming patterns have changed over the past few years on account of the increasing beauty and image consciousness among them. As a result, they are now willing to expend money on various toiletry products such as facial cleansers, exfoliators, anti-aging creams and sunscreens.

The increasing number of metrosexual men who spend a significant amount of their time and money on personal grooming, clothes and beauty treatments, in confluence with celebrity endorsement of male grooming products, is strengthening the growth of the market. Additionally, the growing popularity of social media platforms, such as Facebook, Snapchat and Instagram, has increased the societal pressure for looking well-groomed all the time. In line with this, market players are introducing a range of toiletries for men to expand their consumer-base. Moreover, a rise in the number of men’s salon is spurring the demand for male toiletries across the globe. Further, the rising penetration of internet facilities, along with the introduction of online shopping, has been proactive in boosting the growth of the market. Online shopping offers a hassle-free experience to consumers due to advantages such as free shipping and easy return policies.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global male toiletries market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on product, type and distribution channel.

Breakup by Product:

  • Deodorants
  • Haircare products
  • Skincare products
  • Shower products
     

At present, deodorants represent the most widely used male grooming product around the world.

Breakup by Type:

  • Mass products
  • Premium products
     

Mass products currently exhibit a clear dominance in the market as they are relatively more cost-effective than premium products.

Breakup by Distribution Channel:

  • Supermarkets and hypermarkets
  • Pharmacies
  • Specialty stores
  • Departmental stores
  • Others
     

Supermarkets and hypermarkets are the leading distribution channels as they provide convenience to consumers by offering a wide variety of products from different brands.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa


On the geographical front, North America represents the largest market for male grooming products due to the rising metrosexual trend in the region.

Competitive Landscape:

The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry. Some of these players include:

  • Beiersdorf AG
  • L’Oréal SA
  • Procter & Gamble Company (P&G)
  • Shiseido Company
  • Unilever PLC
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Product, Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc. and Molton Brown Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global male toiletries market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global male toiletries market?
  • What are the key regions in the global male toiletries market?
  • Which are the different products in the global male toiletries market?
  • What are the popular types in the global male toiletries market?
  • What are the major distribution channels in the global male toiletries market?
  • What are the various stages in the value chain of the global male toiletries market?
  • What are the key driving factors and challenges in the global male toiletries market?
  • What is the structure of the global male toiletries market and who are the key players?
  • What is the degree of competition in the global male toiletries market?
  • How are male toiletries manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Male Toiletries Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Margin Analysis
6   Market Breakup by Product
    6.1    Deodorants
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Hair Care Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Skin Care Products
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Shower Products
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Type
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Speciality Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Departmental Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Latin America
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Male Toiletries Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Beiersdorf AG
        11.3.2    L’Oréal SA
        11.3.3    Procter & Gamble Company (P&G)
        11.3.4    Shiseido Company
        11.3.5    Unilever PLC
        11.3.6    The Estée Lauder Companies Inc.
        11.3.7    Coty Inc.
        11.3.8    Molton Brown Limited

List of Figures

Figure 1: Global: Male Toiletries Market: Major Drivers and Challenges
Figure 2: Global: Male Toiletries Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Male Toiletries Market: Breakup by Product (in %), 2020
Figure 4: Global: Male Toiletries Market: Breakup by Type (in %), 2020
Figure 5: Global: Male Toiletries Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Male Toiletries Market: Breakup by Region (in %), 2020
Figure 7: Global: Male Toiletries Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global Male Toiletries Industry: SWOT Analysis
Figure 9: Global Male Toiletries Industry: Value Chain Analysis
Figure 10: Global: Male Toiletries Industry: Porter’s Five Forces Analysis
Figure 11: Male Toiletries: Price Structure (in %)
Figure 12: Male Toiletries Industry: Profit Margins at Various Levels of the Supply Chain
Figure 13: Global: Male Toiletries (Deodorants) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Male Toiletries (Deodorants) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Male Toiletries (Hair Care Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Male Toiletries (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Male Toiletries (Skin Care Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Male Toiletries (Skin Care Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Male Toiletries (Shower Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Male Toiletries (Shower Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Male Toiletries (Mass Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Male Toiletries (Mass Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Male Toiletries (Premium Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Male Toiletries (Premium Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Male Toiletries Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 26: Global: Male Toiletries Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 27: Global: Male Toiletries Market: Sales through Pharmacies (in Million US$), 2015 & 2020
Figure 28: Global: Male Toiletries Market Forecast: Sales through Pharmacies (in Million US$), 2021-2026
Figure 29: Global: Male Toiletries Market: Sales through Speciality Stores (in Million US$), 2015 & 2020
Figure 30: Global: Male Toiletries Market Forecast: Sales through Speciality Stores (in Million US$), 2021-2026
Figure 31: Global: Male Toiletries Market: Sales through Departmental Stores (in Million US$), 2015 & 2020
Figure 32: Global: Male Toiletries Market Forecast: Sales through Departmental Stores (in Million US$), 2021-2026
Figure 33: Global: Male Toiletries Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 34: Global: Male Toiletries Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 35: North America: Male Toiletries Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: North America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Europe: Male Toiletries Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Europe: Male Toiletries Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Asia Pacific: Male Toiletries Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Asia Pacific: Male Toiletries Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Latin America: Male Toiletries Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Latin America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Middle East and Africa: Male Toiletries Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Middle East and Africa: Male Toiletries Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Male Toiletries Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Male Toiletries Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Male Toiletries Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Global: Male Toiletries Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 4: Global: Male Toiletries Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Male Toiletries Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Male Toiletries Manufacturing: Raw Material Requirements
Table 7: Global: Male Toiletries Market: Competitive Structure
Table 8: Global: Male Toiletries Market: Key Players

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