Since the 1900s, oats have been used as a vital ingredient in animal feed due to their superior nutritional content. However, with changing farming practices, easy availability of low-cost ingredients and improving knowledge about animal nutrition, the employment of oats in feed grain has declined significantly. On the other hand, the human consumption of oats has increased in a number of countries worldwide. In this article, we will be looking at the top trends which will influence the global oats industry in 2019.
1. Increasing Consumption of Oats Worldwide
Oats, scientifically known as Avena Sativa, are a rich source of proteins, vitamins, minerals, dietary fibers, antioxidants and unsaturated fatty acids. As a result, they assist in losing weight, preventing cardiovascular diseases, reducing cholesterol levels and minimizing the risk of coronary artery diseases. On account of mounting awareness about the health benefits of oats, their consumption has increased worldwide. Moreover, the rising number of health-consciousness consumers and expanding working population are spurring the demand for healthy breakfast options such as oats.
2. Arrival of Innovative Oats Products
Manufacturers are presently focusing on launching various types of oats and oats products, such as smoothies, food supplements and bakery products in order to widen their consumer base. Moreover, they are investing in research and development for introducing unique flavored oats as per the taste and preferences of local customers. For instance, the Quaker Oats Company launched Homestyle Masala Oats and Oats Kesar Flavour in India. Apart from this, several popular brands are also coming up with healthy variants like vegan, organic, gluten-free, non-GMO and whole grain oats.
The emerging trend of on-the-go breakfast due to changing lifestyles and long working hours of consumers has escalated the consumption of healthy breakfast options such as granola and cereal bars. These bars are usually prepared using the heterogeneous mixture of honey, oats, dry fruits, puffed rice and other healthy ingredients. As granola and cereal bars help in improving the taste and overall nutritional value of food products, they are now widely being used in pastries, yogurts and ice creams.
3. Adoption of Oats in the Personal Care Industry
Owing to hydrating and anti-inflammatory properties, oats are used in the treatment of various skin conditions. They aid in fighting acne, minimizing redness, calming irritated skin, and soothing burns, itchy skin, eczema, psoriasis and inflammatory eruptions. As a result, oats are now being incorporated in numerous personal care products including soaps, face washes, creams, scrubs, lotions, cleansers and face masks. This trend, along with the emerging demand for natural and preservative-free skincare products, is creating new growth prospects for the oats market.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the oats industry, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:
- Market Research
- Plant setup
- Plant Expansion
- Marketing and sales
- Procurement and Distribution
- Innovation and Product Development
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