The North America oats market exhibited steady market growth in 2019. Oats represent one of the major food sources after maize, rice, wheat, barley and sorghum. They contain proteins, unsaturated fatty acids, antioxidants, beta-gluten, dietary fiber, vitamins and minerals. Owing to this, it is widely consumed as a staple food in North America. Moreover, based on its moisture retention characteristics and unique flavor, oats are used in a wide range of food items such as porridge, hot cereals, bread, infant food, and granola bars.
The North America oats market is currently being driven by a number of factors. The rising consumer awareness about the health benefits offered by oats is catalyzing its consumption in healthy breakfast items. These items include muesli, granola bars, cookies, bread and muffins. Moreover, the easy availability of premium oat-based products across retail chains and online platforms have positively influenced the market growth in the region. Additionally, the hectic lifestyle of the consumers has also induced the demand for ready-to-eat (RTE) oats products. Apart from this, several manufacturers are also introducing the premium quality of oat-based bakery products and beverages in the market. Furthermore, the availability of unique flavors of oats and oat-based products, such as mint, masala and orange, has been fueling the demand in the region.
IMARC Group’s latest report provides a deep insight into the North America oats market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America oats market in any manner.
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