Market Overview:

The North America oats market size reached US$ 1.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 1.7 Billion by 2027, exhibiting a growth rate (CAGR) of 3.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Oats represent one of the major food sources after maize, rice, wheat, barley and sorghum. They contain proteins, unsaturated fatty acids, antioxidants, beta-gluten, dietary fiber, vitamins and minerals. Owing to this, it is widely consumed as a staple food in North America. Moreover, based on its moisture retention characteristics and unique flavor, oats are used in a wide range of food items such as porridge, hot cereals, bread, infant food, and granola bars.

The North America oats market is currently being driven by a number of factors. The rising consumer awareness about the health benefits offered by oats is catalyzing its consumption in healthy breakfast items. These items include muesli, granola bars, cookies, bread and muffins. Moreover, the easy availability of premium oat-based products across retail chains and online platforms have positively influenced the market growth in the region. Additionally, the hectic lifestyle of the consumers has also induced the demand for ready-to-eat (RTE) oats products. Apart from this, several manufacturers are also introducing the premium quality of oat-based bakery products and beverages in the market. Furthermore, the availability of unique flavors of oats and oat-based products, such as mint, masala and orange, has been fueling the demand in the region.

IMARC Group’s latest report provides a deep insight into the North America oats market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America oats market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America oats market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product type and application.

• Key Regions Analysed
  • United States
  • Canada
     
• Analysis for Each Country
   
• Market by Product Type
  • Flakes
  • Flour
  • Bran
  • Others
     
• Market by Application
  • Food Use
  • Feed Use
     
• Value Chain Analysis
• Key Drivers and Challenges
• Porters Five Forces Analysis
• Competitive Landscape
  • Competitive Structure
  • Key Player Profiles

Report Coverage:

Key Questions Answered in This Report:

• How has the North America oats market performed so far and how will it perform in the coming years?
• What are the key regions in the North America oats market?
• What has been the impact of COVID-19 on the North America oats market?
• What is the breakup of the North America oats market on the basis of product type?
• What is the breakup of the North America oats market on the basis of application?
• What are the various stages in the value chain of the North America oats industry?
• What are the key driving factors and challenges in the North America oats industry?
• What is the structure of the North America oats industry and who are the key players?
• What is the degree of competition in the North America oats industry?