Global Virtual Production Market to Grow at 10.38% During 2024-2032, Impelled by Adoption of OTT Services

September 09, 2021 | Technology & Media

According to the latest report by IMARC Group, titled “Virtual Production Market Report by Component (Hardware, Software, Services), Type (Pre-production, Production, Post-production), End User (Movies, TV Series, Commercial Ads, Online Videos, and Others), and Region 2024-2032,” the global virtual production market is expected to grow at a CAGR of 10.38% during 2024-2032. Virtual production (VP) refers to a process in which various software tools are used to mix live-action footage and computer graphics in real-time to create a seamless experience for studios and the future audience. It also helps build a digital world by enabling studios to connect with global teams and sync large files and feedback. It unites global artists, producers, supervisors and engineers to track, manage, discuss, and review visuals in near-real-time. As a result, video production solutions are used to create content for architecture, engineering, construction, games, film, television, automotive, simulation, manufacturing and advertising industries.

Global Virtual Production Market Trends:

With the onset of coronavirus disease (COVID-19), there has been a rising adoption of over-the-top (OTT) platforms. This has escalated the demand for live video streaming and the increasing popularity of on-demand content, in turn contributing to the market growth. Besides this, virtual production is widely adopted in the gaming industry as it aids game developers to learn about camera techniques used by DOPs to elevate the quality of gaming visuals. Moreover, technological advancements in virtual production software solutions have led to the development of engaging content by incorporating advanced VFX features. Furthermore, the innovations in virtual production technologies have led to scalable studio design with adjustable walls, different resolution screens and interactive lighting attached to the screens, depending on interiors or exteriors.

Market Summary:

  • Based on the component, the market has been segmented into hardware, software and services.
  • On the basis of the type, the market has been categorized into pre-production, production and post-production.
  • The market has been classified based on the end user into movies, TV series, commercial ads, online videos and others.
  • Region-wise, the market has been segmented into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Mexico, Brazil and others), and Middle East and Africa.
  • The competitive landscape of the market has also been examined, with some of the key players being 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation,, Pixar (The Walt Disney Company), SideFX, Technicolor Creative Studios SA and Vicon Motion Systems Limited (Oxford Metrics PLC).

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Component, Type, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation,, Pixar (The Walt Disney Company), SideFX, Technicolor Creative Studios SA and Vicon Motion Systems Limited (Oxford Metrics PLC)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Virtual Production Market to Grow at 10.38% During 2024-2032, Impelled by Adoption of OTT Services
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