The global gluten-free oats market exhibited strong growth during 2015-2020. Oats are considered to be an excellent source of fiber and are consumed in various forms such as whole oats, oat groats, steel-cut oats, rolled oats, instant oats, oat flour, oat bran, etc. Oats are naturally considered to be gluten-free and can be suitable for people with celiac disease or people suffering from gluten-intolerance. However, they can be easily contaminated with gluten, because they may have been grown in fields near wheat and other gluten-containing crops such as barley and rye. They may also get contaminated while processing in the same facility that also processes gluten-containing crops.
The market is primarily driven by the growing prevalence of celiac disease as well as lifestyle-related diseases. For people suffering from celiac disease, a strict gluten-free diet is the only lifestyle choice. With the in gluten creasing prevalence of the celiac disease, especially in developed countries in North America and Europe, the market demand has been witnessing significant growth. Apart from this, a portion of the population, both in the developed as well as the developing economies, are voluntarily shifting toward gluten-free diets as a part of healthy lifestyle choices. Since gluten-free oats are rich in essential vitamins, fiber, minerals and antioxidant plant compounds, the incorporation of the same in breakfast cereals, bakery and snack items has strongly contributed to the market growth globally. Moreover, gluten-free oats have low calorific value and glycemic index, as a result, they are preferred by individuals who wish to lose weight. In response to the growing demand, the market players are also focusing on bringing new variants and creating a diverse product range. Looking forward, IMARC Group expect the global gluten-free oats market to grow at a CAGR of around 16% during 2021-2026.
Market Breakup by Product Type:
- Rolled Oats
- Steel Cut Oats
- Oat Bran
- Oat Flour
- Others
Currently, rolled oats represent the most popular product type.
Market Breakup by Application:
- Breakfast Cereals
- Bakery
- Snacks
- Others
Based on the application, the market has been segmented into bakery, breakfast cereals, snacks and others. Amongst these, breakfast cereals, represent the largest application.
Market Breakup by End Use:
On the basis of end-use, the market has been classified into HORECA and retail. Out of these, retail represents the largest end use.
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Based on the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, convenience stores, online and others. Amongst these, supermarkets and hypermarkets represent the most popular distribution channel.
Market Breakup by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape:
The global gluten-free oats industry is fragmented with the presence of several small and large manufacturers competing in terms of price and quality. Some of the leading manufacturers are:
- Quaker Oats Company
- Bob’s Red Mill Natural Foods
- Kinnusen Mylly Oy
- Glebe Farm Food Limited
- Avena Foods
This report provides a deep insight into the market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global gluten-free oats industry in any manner.
Key Questions Answered in This Report:
According to the estimates by IMARC Group, the global gluten free oats market is expected to witness a CAGR of 16% from 2021 to 2026.
The growing prevalence of celiac disease, along with increasing consumer shift towards gluten-free diet as a part of healthy lifestyle choices, represents one of the key drivers for global gluten free oats market.
Several market players are focusing on launching newer product variants and creating a diverse product range, including oat-based beverages, flavored gluten-free oats, organic oat meals, etc. representing one of the key trends in the global gluten free oats market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of block-and-mortar distribution channels and limited supply of the raw materials, thereby hampering the demand for gluten free oats.
On the basis of the product type, the market has been classified into rolled oats, steel cut oats, oat bran, oat flour, and others. Amongst these, rolled oats hold the largest market share.
On the basis of the application, the market has been classified into bakery, breakfast cereals, snacks, and others. At present, bakery exhibits a clear dominance in the market.
On the basis of the end use, the market has been classified into HORECA and retail. Retail sector currently accounts for the majority of the total market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online, and others. At present, supermarkets and hypermarkets exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global gluten free oats market are Quaker Oats Company, Bob’s Red Mill Natural Foods, Kinnusen Mylly Oy, Glebe Farm Food Limited, and Avena Foods.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Gluten-Free Oats Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Value Trends
5.2.2 Volume Trends
5.3 Impact of COVID-19
5.4 Price Analysis
5.5 Market Breakup by Product Type
5.6 Market Breakup by Application
5.7 Market Breakup by End Use
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Region
5.10 Market Forecast
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Buyers
5.13.2 Bargaining Power of Suppliers
5.13.3 Degree of Competition
5.13.4 Threat of New Entrants
5.13.5 Threat of Substitutes
6 Market Breakup by Product Type
6.1 Rolled Oats
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Steel Cut Oats
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Oat Bran
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Oat Flour
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Application
7.1 Breakfast Cereals
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bakery
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Snacks
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End-Use
8.1 HORECA
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarket and Hypermarket
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Convenience Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.2 Canada
10.2 Europe
10.2.1 Germany
10.2.2 United Kingdom
10.2.3 France
10.2.4 Italy
10.2.5 Spain
10.2.6 Others
10.3 Asia Pacific
10.3.1 Australia
10.3.2 China
10.3.3 India
10.3.4 Japan
10.3.5 Others
10.4 Latin America
10.4.1 Brazil
10.4.2 Mexico
10.5 Middle East and Africa
10.5.1 Saudi Arabia
10.5.2 Iran
10.5.3 United Arab Emirates
10.5.4 Egypt
10.5.5 Others
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Quaker Oats Company
11.3.2 Bob’s Red Mill Natural Foods
11.3.3 Kinnusen Mylly Oy
11.3.4 Glebe Farm Food Limited
11.3.5 Avena Foods
List of Figures
Figure 1: Global: Gluten-Free Oats Market: Major Drivers and Challenges
Figure 2: Global: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 - 2020
Figure 3: Global: Gluten-Free Oats Market: Volume Trends (in Kilo Tons), 2015 - 2020
Figure 4: Global: Gluten-Free Oats Market: Breakup of Production Cost (in %)
Figure 5: Global: Gluten-Free Oats Market: Breakup by Product Type (in %), 2020
Figure 6: Global: Gluten-Free Oats Market: Breakup by Application (in %), 2020
Figure 7: Global: Gluten-Free Oats Market: Breakup by End-Use (in %), 2020
Figure 8: Global: Gluten-Free Oats Market: Breakup by Distribution Channel (in %), 2020
Figure 9: Global: Gluten-Free Oats Market: Breakup by Region (in %), 2020
Figure 10: Global: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 11: Global: Gluten-Free Oats Market Forecast: Volume Trends (in Kilo Tons), 2021-2026
Figure 12: Global: Gluten-Free Oats Industry: SWOT Analysis
Figure 13: Global: Gluten-Free Oats Industry: Value Chain Analysis
Figure 14: Global: Gluten-Free Oats Industry: Porter’s Five Forces Analysis
Figure 15: Global: Gluten-Free Oats (Rolled Oats) Market: Value Trends (in Million US$), 2015 & 2020
Figure 16: Global: Gluten-Free Oats (Rolled Oats) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 17: Global: Gluten-Free Oats (Steel Cut Oats) Market: Value Trends (in Million US$), 2015 & 2020
Figure 18: Global: Gluten-Free Oats (Steel Cut Oats) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 19: Global: Gluten-Free Oats (Oat Bran) Market: Value Trends (in Million US$), 2015 & 2020
Figure 20: Global: Gluten-Free Oats (Oat Bran) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 21: Global: Gluten-Free Oats (Oat Flour) Market: Value Trends (in Million US$), 2015 & 2020
Figure 22: Global: Gluten-Free Oats (Oat Flour) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 23: Global: Gluten-Free Oats (Others) Market: Value Trends (in Million US$), 2015 & 2020
Figure 24: Global: Gluten-Free Oats (Others) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 25: Global: Gluten-Free Oats (Breakfast Cereals) Market: Value Trends (in Million US$), 2015 & 2020
Figure 26: Global: Gluten-Free Oats (Breakfast Cereals) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 27: Global: Gluten-Free Oats (Bakery) Market: Value Trends (in Million US$), 2015 & 2020
Figure 28: Global: Gluten-Free Oats (Bakery) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 29: Global: Gluten-Free Oats (Snacks) Market: Value Trends (in Million US$), 2015 & 2020
Figure 30: Global: Gluten-Free Oats (Snacks) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 31: Global: Gluten-Free Oats (Others) Market: Value Trends (in Million US$), 2015 & 2020
Figure 32: Global: Gluten-Free Oats (Others) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 33: Global: Gluten-Free Oats (Retail) Market: Value Trends (in Million US$), 2015 & 2020
Figure 34: Global: Gluten-Free Oats (Retail) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 35: Global: Gluten-Free Oats (HORECA) Market: Value Trends (in Million US$), 2015 & 2020
Figure 36: Global: Gluten-Free Oats (HORECA) Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 37: Global: Gluten-Free Oats Market: Sales through Supermarkets & Hypermarkets (in Million US$), 2015 & 2020
Figure 38: Global: Gluten-Free Oats Market Forecast: Sales through Supermarkets & Hypermarkets (in Million US$), 2021-2026
Figure 39: Global: Gluten-Free Oats Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 40: Global: Gluten-Free Oats Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 41: Global: Gluten-Free Oats Market: Sales through Online (in Million US$), 2015 & 2020
Figure 42: Global: Gluten-Free Oats Market Forecast: Sales through Online (in Million US$), 2021-2026
Figure 43: Global: Gluten-Free Oats Market: Sales through Other Channels (in Million US$), 2015 & 2020
Figure 44: Global: Gluten-Free Oats Market Forecast: Sales through Other Channels (in Million US$), 2021-2026
Figure 45: North America: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 46: North America: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 47: United States: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 48: United States: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 49: Canada: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 50: Canada: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 51: Europe: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 52: Europe: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 53: Italy: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 54: Italy: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 55: United Kingdom: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 56: United Kingdom: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 57: Germany: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 58: Germany: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 59: Spain: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 60: Spain: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 61: France: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 62: France: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 63: Others: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 64: Others: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 65: Asia-Pacific: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 66: Asia-Pacific: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 67: Australia: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 68: Australia: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 69: China: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 70: China: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 71: India: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 72: India: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 73: Japan: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 74: Japan: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 75: Others: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 76: Others: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 77: Latin America: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 78: Latin America: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 79: Brazil: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 80: Brazil: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 81: Mexico: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 82: Mexico: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 83: Middle East and Africa: Gluten-Free Oats Market: Value Trends (in Million US$), 2015 & 2020
Figure 84: Middle East and Africa: Gluten-Free Oats Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 85: Saudi Arabia: Gluten-Free Oats Market: Value Trends (in ‘000 US$), 2015 & 2020
Figure 86: Saudi Arabia: Gluten-Free Oats Market Forecast: Value Trends (in ‘000 US$), 2021-2026
Figure 87: Iran: Gluten-Free Oats Market: Value Trends (in ‘000 US$), 2015 & 2020
Figure 88: Iran: Gluten-Free Oats Market Forecast: Value Trends (in ‘000 US$), 2021-2026
Figure 89: UAE: Gluten-Free Oats Market: Value Trends (in ‘000 US$), 2015 & 2020
Figure 90: UAE: Gluten-Free Oats Market Forecast: Value Trends (in ‘000 US$), 2021-2026
Figure 91: Egypt: Gluten-Free Oats Market: Value Trends (in ‘000 US$), 2015 & 2020
Figure 92: Egypt: Gluten-Free Oats Market Forecast: Value Trends (in ‘000 US$), 2021-2026
Figure 93: Others: Gluten-Free Oats Market: Value Trends (in ‘000 US$), 2015 & 2020
Figure 94: Others: Gluten-Free Oats Market Forecast: Value Trends (in ‘000 US$), 2021-2026
List of Tables
Table 1: Global: Gluten-Free Oats Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Gluten-Free Oats Market: Key Price Indicators
Table 3: Global: Gluten-Free Oats Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 4: Global: Gluten-Free Oats Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Gluten-Free Oats Market Forecast: Breakup by End-Use (in Million US$), 2021-2026
Table 6: Global: Gluten-Free Oats Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 7: Global: Gluten-Free Oats Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Gluten-Free Oats Industry: Competitive Structure
Table 9: Global: Gluten-Free Oats Market: Key Players