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The global gluten-free oats market exhibited strong growth during 2015-2020. Oats are considered to be an excellent source of fiber and are consumed in various forms such as whole oats, oat groats, steel-cut oats, rolled oats, instant oats, oat flour, oat bran, etc. Oats are naturally considered to be gluten-free and can be suitable for people with celiac disease or people suffering from gluten-intolerance. However, they can be easily contaminated with gluten, because they may have been grown in fields near wheat and other gluten-containing crops such as barley and rye. They may also get contaminated while processing in the same facility that also processes gluten-containing crops.
The market is primarily driven by the growing prevalence of celiac disease as well as lifestyle-related diseases. For people suffering from celiac disease, a strict gluten-free diet is the only lifestyle choice. With the in gluten creasing prevalence of the celiac disease, especially in developed countries in North America and Europe, the market demand has been witnessing significant growth. Apart from this, a portion of the population, both in the developed as well as the developing economies, are voluntarily shifting toward gluten-free diets as a part of healthy lifestyle choices. Since gluten-free oats are rich in essential vitamins, fiber, minerals and antioxidant plant compounds, the incorporation of the same in breakfast cereals, bakery and snack items has strongly contributed to the market growth globally. Moreover, gluten-free oats have low calorific value and glycemic index, as a result, they are preferred by individuals who wish to lose weight. In response to the growing demand, the market players are also focusing on bringing new variants and creating a diverse product range. Looking forward, IMARC Group expect the global gluten-free oats market to grow at a CAGR of around 16% during 2021-2026.
Market Breakup by Product Type:
Currently, rolled oats represent the most popular product type.
Market Breakup by Application:
Based on the application, the market has been segmented into bakery, breakfast cereals, snacks and others. Amongst these, breakfast cereals, represent the largest application.
Market Breakup by End Use:
On the basis of end-use, the market has been classified into HORECA and retail. Out of these, retail represents the largest end use.
Market Breakup by Distribution Channel:
Based on the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, convenience stores, online and others. Amongst these, supermarkets and hypermarkets represent the most popular distribution channel.
Market Breakup by Region:
The global gluten-free oats industry is fragmented with the presence of several small and large manufacturers competing in terms of price and quality. Some of the leading manufacturers are:
This report provides a deep insight into the market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global gluten-free oats industry in any manner.
Key Questions Answered in This Report:
According to the estimates by IMARC Group, the global gluten free oats market is expected to witness a CAGR of 16% from 2021 to 2026.
The growing prevalence of celiac disease, along with increasing consumer shift towards gluten-free diet as a part of healthy lifestyle choices, represents one of the key drivers for global gluten free oats market.
Several market players are focusing on launching newer product variants and creating a diverse product range, including oat-based beverages, flavored gluten-free oats, organic oat meals, etc. representing one of the key trends in the global gluten free oats market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of block-and-mortar distribution channels and limited supply of the raw materials, thereby hampering the demand for gluten free oats.
On the basis of the product type, the market has been classified into rolled oats, steel cut oats, oat bran, oat flour, and others. Amongst these, rolled oats hold the largest market share.
On the basis of the application, the market has been classified into bakery, breakfast cereals, snacks, and others. At present, bakery exhibits a clear dominance in the market.
On the basis of the end use, the market has been classified into HORECA and retail. Retail sector currently accounts for the majority of the total market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online, and others. At present, supermarkets and hypermarkets exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global gluten free oats market are Quaker Oats Company, Bob’s Red Mill Natural Foods, Kinnusen Mylly Oy, Glebe Farm Food Limited, and Avena Foods.
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