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The global healthcare CRM market was valued at US$ 12.2 Billion in 2021.
We expect the global healthcare CRM market to exhibit a CAGR of 12.8% during 2022-2027.
The rising adoption of healthcare CRM solution in maintaining updated details of the patients with minimal risk of errors and enhanced healthcare experience is primarily driving the global healthcare CRM market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing deployment of HCRM solutions to provide high-quality virtual care and remote disease monitoring services to the patients via real-time interactions for mitigating the spread of the coronavirus infection upon hospital visits.
Based on the product, the global healthcare CRM market has been segmented into individual, referral, and individual and referral, where individual and referral healthcare CRM currently holds the majority of the total market share.
Based on the application, the global healthcare CRM market can be divided into community outreach, case coordination, case management, and relationship management. Currently, community outreach exhibits a clear dominance in the market.
Based on the technology, the global healthcare CRM market has been categorized into cloud-based, mobile, social, collaborative, and predictive. Among these, cloud-based technology currently accounts for the majority of the global market share.
Based on the end use, the global healthcare CRM market can be segregated into payers, providers, and life science companies. Currently, payers hold the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global healthcare CRM market include Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE, and Siemens Healthineers AG (Siemens AG).
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