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The global healthcare CRM market reached a value of US$ 12.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 25.7 Billion by 2027, exhibiting a CAGR of 12.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Healthcare customer relationship management (HCRM) refers to a specialized software-based solution designed for medical institutions to manage customer-related processes. It is usually deployed on cloud or on-premises in the form of operational, analytical and collaborative CRM. It includes comprehensive patient management, dashboard and reporting, caregiver management and communication tools. HCRM records the patient’s information, such as medical history, visits, prescriptions and medical bills, into a holistic profile and is also used for scheduling and tracking medical appointments. It aids in maintaining an updated database about the patients with valuable insights and offer quality support to the customers. As a result, they are widely used across hospitals, clinics and diagnostic centers.
Significant growth in the healthcare industry across the globe is one of the key factors creating a positive outlook for the market. Moreover, the increasing requirement for effective solutions to improve patient’s treatment and healthcare experience is providing a thrust to the market growth. Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and cloud-computing solutions with the HCRM platforms, are acting as other growth-inducing factors. These solutions provide high-quality virtual care, home care and remote disease monitoring services to the patient through chatbots and real-time interactions. These tools also assist in minimizing the human effort that results in enhanced cost efficiency, minimal risk of errors and optimized communications. Other factors, including rising healthcare expenditures of the masses, along with extensive research and development (R&D) activities, are anticipated to drive the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global healthcare CRM market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, application, technology and end use.
Breakup by Product:
Breakup by Application:
Breakup by Technology:
Breakup by End Use:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE and Siemens Healthineers AG (Siemens AG).
|Base Year of the Analysis||2021|
|Segment Coverage||Product, Application, Technology, End Use, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE and Siemens Healthineers AG (Siemens AG)|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global healthcare CRM market was valued at US$ 12.2 Billion in 2021.
We expect the global healthcare CRM market to exhibit a CAGR of 12.8% during 2022-2027.
The rising adoption of healthcare CRM solution in maintaining updated details of the patients with minimal risk of errors and enhanced healthcare experience is primarily driving the global healthcare CRM market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing deployment of HCRM solutions to provide high-quality virtual care and remote disease monitoring services to the patients via real-time interactions for mitigating the spread of the coronavirus infection upon hospital visits.
Based on the product, the global healthcare CRM market has been segmented into individual, referral, and individual and referral, where individual and referral healthcare CRM currently holds the majority of the total market share.
Based on the application, the global healthcare CRM market can be divided into community outreach, case coordination, case management, and relationship management. Currently, community outreach exhibits a clear dominance in the market.
Based on the technology, the global healthcare CRM market has been categorized into cloud-based, mobile, social, collaborative, and predictive. Among these, cloud-based technology currently accounts for the majority of the global market share.
Based on the end use, the global healthcare CRM market can be segregated into payers, providers, and life science companies. Currently, payers hold the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global healthcare CRM market include Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE, and Siemens Healthineers AG (Siemens AG).
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