Market Overview 2023-2028:
The global healthcare CRM market size reached US$ 13.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.8 Billion by 2028, exhibiting a growth rate (CAGR) of 12.71% during 2023-2028.
Healthcare customer relationship management (HCRM) refers to a specialized software-based solution designed for medical institutions to manage customer-related processes. It is usually deployed on cloud or on-premises in the form of operational, analytical and collaborative CRM. It includes comprehensive patient management, dashboard and reporting, caregiver management and communication tools. HCRM records the patient’s information, such as medical history, visits, prescriptions and medical bills, into a holistic profile and is also used for scheduling and tracking medical appointments. It aids in maintaining an updated database about the patients with valuable insights and offer quality support to the customers. As a result, they are widely used across hospitals, clinics and diagnostic centers.
Healthcare CRM Market Trends:
Significant growth in the healthcare industry across the globe is one of the key factors creating a positive outlook for the market. Moreover, the increasing requirement for effective solutions to improve patient’s treatment and healthcare experience is providing a thrust to the market growth. Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and cloud-computing solutions with the HCRM platforms, are acting as other growth-inducing factors. These solutions provide high-quality virtual care, home care and remote disease monitoring services to the patient through chatbots and real-time interactions. These tools also assist in minimizing the human effort that results in enhanced cost efficiency, minimal risk of errors and optimized communications. Other factors, including rising healthcare expenditures of the masses, along with extensive research and development (R&D) activities, are anticipated to drive the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global healthcare CRM market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, application, technology and end use.
Breakup by Product:
- Individual and Referral
Breakup by Application:
- Community Outreach
- Case Coordination
- Case Management
- Relationship Management
Breakup by Technology:
Breakup by End Use:
- Life Science Companies
Breakup by Region:
- North America
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE and Siemens Healthineers AG (Siemens AG).
|Base Year of the Analysis
||Product, Application, Technology, End Use, Region
||Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Accenture Plc, AllScripts Healthcare Solutions Inc, Amdocs, Aspect Software Inc, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com inc, SAP SE and Siemens Healthineers AG (Siemens AG)
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