In Vitro Fertilization Market

Market Overview:

The global in vitro fertilization market size reached USD 26.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 50.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.27% during 2025-2033. The market growth is primarily driven by the rapid integration of genetic screening technologies such as PGT, the growing popularity of fertility preservation methods, and the increasing focus on customized fertility treatments tailored to individual patient needs for enhanced outcomes.

In Vitro Fertilization Market Analysis:

• Major Market Drivers: According to the in vitro fertilization market forecast, the market is primarily driven by the rising infertility rates, continual advancements in reproductive technologies, and increasing acceptance of assisted reproductive treatments. Government support and fertility tourism are further augmenting demand, while improved success rates in IVF procedures and growing awareness about fertility solutions is also expanding the market.
• Key Market Trends: Genetic screening technologies represent a major trend in the market, enabling higher success rates by selecting healthy embryos. Along with this, the ongoing shift towards fertility preservation, such as egg freezing, are other leading trends in the global market. Additionally, constant improvements in minimally invasive IVF procedures and the growing focus on personalized fertility treatments are shaping the market's future.
• Geographical Trends: Asia-Pacific is leading the market, driven by increasing infertility rates, supportive government policies, and rising medical tourism. In addition to this, Europe and North America are also experiencing significant growth due to advanced healthcare infrastructure and high demand for fertility treatments. Meanwhile, emerging markets in Latin America and the Middle East are witnessing growing awareness and adoption of IVF technologies.
• Competitive Landscape: Boston IVF, CooperSurgical Inc. (The Cooper Companies Inc.), Esco Micro Pte. Ltd, FUJIFILM Holdings Corporation, Genea Pty Limited, Hamilton Thorne Ltd., SAFE Fertility Center, and Vitrolife AB, are some of the major players in the in vitro fertilization industry. To enhance success rates and meet rising global demand, numerous players are focusing on technological advancements, strategic partnerships, and expanding their service offerings.
• Challenges and Opportunities: Some of the challenges in market include rising treatment costs, growing ethical concerns, and varying regulatory frameworks across regions. However, opportunities arise from increasing investments in research, improving success rates, and the growing adoption of fertility preservation methods. Additionally, technological advancements and expanding fertility tourism are opening new avenues in the market.

In Vitro Fertilization Market Trends:

Growing Integration of Genetic Screening Technologies

A prominent trend in the industry is the rapid integration of genetic screening technologies, such as preimplantation genetic testing (PGT). These technologies are increasingly being used to assess embryos for genetic disorders before implantation, leading to higher success rates and reducing the chances of miscarriage. This trend is particularly beneficial for couples with a history of genetic diseases or those undergoing IVF treatments at an advanced maternal age. The demand for PGT is further driven by the increased awareness of the role genetics play in reproductive health, along with continual advancements in genetic testing technology, are making these procedures more accurate and accessible. As genetic screening continues to shift, it is expected to play an even more significant role in improving outcomes globally and impelling the market.

Rising Popularity of Fertility Preservation Techniques

Another key trend in the in vitro fertilization market growth is the rising popularity of fertility preservation techniques, particularly egg freezing. Increasingly, individuals are delaying parenthood due to career, financial, or personal reasons, thereby driving demand for proactive fertility options such as egg and embryo freezing. This trend is supported by ongoing advancements in cryopreservation technologies, enhancing the success rates of thawed eggs and embryos. According to a study published by Oxford Press, live birth rates (LBRs) following embryo and oocyte cryopreservation are 41% and 32%, respectively. For IVF and spontaneous LBRs after tissue cryopreservation and transplantation, the rates are 21% and 33%. Moreover, growing awareness and availability of fertility preservation services for cancer patients undergoing treatments that may affect fertility is further fueling this trend, establishing it as a critical aspect of the shifting market landscape.

Growing Emphasis on Personalized Fertility Treatments

With advancements in medical technologies and a deeper understanding of individual reproductive health, fertility clinics are moving towards customized treatment plans tailored to the specific needs of each patient. Personalized IVF protocols consider factors such as hormonal profiles, genetic predispositions, and underlying health conditions, aiming to optimize success rates by minimizing risks and enhancing embryo quality. This shift towards individualized care is particularly important for patients who may have undergone multiple failed IVF cycles, as it offers a more targeted approach. As the demand for tailored medical solutions grows, personalized fertility treatments are expected to gain further traction, offering more effective and patient-centered care in the in vitro fertilization market share.

In Vitro Fertilization Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global in vitro fertilization market report, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, procedure type, cycle type and end user.

Product Insights:

• Reagent 
  • Cryopreservation Media
  • Embryo Culture Media
  • Ovum Processing Media
  • Sperm Processing Media
• Instrument
  • Imaging Systems
  • Incubators
  • Cryosystems
  • IVF Cabinet
  • Ovum Aspiration Pump
  • Sperm Separation Systems
  • Micromanipulator Systems
  • Others
• Accessories
   

The report has provided a detailed breakup and analysis of the in vitro fertilization market based on the product. This includes reagent (cryopreservation media, embryo culture media, ovum processing media, and sperm processing media), instrument (imaging systems, incubators, cryosystems, IVF cabinet, ovum aspiration pump, sperm separation systems, micromanipulator systems and others), and accessories. According to the report, instrument represented the largest segment.

Procedure Type Insights:

• Fresh Donor
• Frozen Donor
• Fresh Non-donor
• Frozen Non-donor
   

A detailed breakup and analysis of the in vitro fertilization market based on the procedure type has also been provided in the report. This includes fresh donor, frozen donor, fresh non-donor, and frozen non-donor. According to the report, frozen non-donor accounted for the largest market share.

Cycle Type Insights:

• Conventional IVF
• IVF with ICSI
• IVF with Donor Eggs
   

The report has provided a detailed breakup and analysis of the in vitro fertilization market based on the cycle type. This includes conventional IVF, IVF with ICSI, and IVF with donor eggs. According to the report, IVF with ICSI represented the largest segment.

End User Insights:

• Fertility Clinics
• Hospitals
• Others
   

A detailed breakup and analysis of the in vitro fertilization market based on the end user has also been provided in the report. This includes fertility clinics, hospitals, and others. According to the report, fertility clinics accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for in vitro fertilization. Some of the factors driving the Asia-Pacific in vitro fertilization market growth include the increasing awareness and acceptance of IVF, rising incidences of medical conditions, and rapid technological advancements.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global in vitro fertilization market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include:

• Boston IVF
• CooperSurgical Inc. (The Cooper Companies Inc.)
• Esco Micro Pte. Ltd
• FUJIFILM Holdings Corporation
• Genea Pty Limited
• Hamilton Thorne Ltd.
• SAFE Fertility Center
• Vitrolife AB
   

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

In Vitro Fertilization Market News:

• January 7, 2024: Indira IVF, a chain of infertility treatment centers in India, is expanding globally, starting with Nepal. The company plans to add 200-250 more centers in the next two years, focusing on underserved markets and foreign customers with plans to expand to Southeast Asia, Europe, and Africa.
• April 4, 2023: Marubeni Corporation and TOWAKO REPRO BIO CELL INC. announced they are forming a joint venture to invest in Conceive IVF Manila Inc. (CIMI), an IVF diagnostic center in the Philippines. CIMI will collaborate with Kato Ladies Clinic (KLC) from Japan to expand its services to a full IVF clinic, catering to couples with infertility issues. Marubeni's participation marks its first venture into the IVF sector, aiming to address social issues by enhancing medical infrastructure in the Philippines.
• December 14, 2023: TMRW Life Sciences expanded to the UK with its automated platform for managing frozen eggs and embryos. The Hewitt Fertility Centre in Liverpool will be the first UK clinic to adopt TMRW's technology, which utilizes RFID tracking and automated robotics to enhance safety and precision. The technology reduces potential failures by 94% compared to manual methods, and has received CE Mark and FDA clearance, thereby setting a new global standard. The partnership represents a commitment to raising the global standard of care in fertility treatment.

In Vitro Fertilization Market Report Scope:

Key Questions Answered in This Report:

• How has the global in vitro fertilization market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global in vitro fertilization market?
• What is the impact of each driver, restraint, and opportunity on the global in vitro fertilization market?
• What are the key regional markets?
• Which countries represent the most attractive in vitro fertilization market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the in vitro fertilization market?
• What is the breakup of the market based on the procedure type?
• Which is the most attractive procedure type in the in vitro fertilization market?
• What is the breakup of the market based on the cycle type?
• Which is the most attractive cycle type in the in vitro fertilization market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the in vitro fertilization market?
• What is the competitive structure of the global in vitro fertilization market?
• Who are the key players/companies in the global in vitro fertilization market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the in vitro fertilization market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global in vitro fertilization market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the in vitro fertilization industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.